ITO EN Co., Ltd.
-Japanese Tea Day Oi Ocha Grand Tea Ceremony-Broadcast all over the country to spread the culture and charm of tea! Actress Miki Nakatani also supports the students of the Tea Ceremony Club, who are responsible for the future of tea.
Certified by Guinness World RecordsTM for challenging the “Cheers with Tea Challenge”
ITO EN Co., Ltd. (President: Daisuke Honjo, Headquarters: Shibuya-ku, Tokyo) will deliver the charm, deliciousness and fun of tea from all over the country in conjunction with “Japanese Tea Day” (*) on October 1st. “Japanese Tea Day Oi Ocha Grand Tea Ceremony” was held on Saturday, October 1st.
On the day of the event, various tea experience events will be held at “Tokyo Skytree Town (R)” (Sumida-ku, Tokyo), and “National Tenmangu Sohonsha”, which held “Kitano Grand Tea Ceremony”, which is the origin of Japanese Tea Day. Kitano Tenmangu Shrine (Kamigyo Ward, Kyoto City) is connected online, and tea is delivered from tea fields around the country and places and shops related to tea under the five themes of [health, deliciousness, fun, environment, and culture]. We introduced the charm of tea, and it was a day that “connects the fun of tea” across generations.
As a special guest, Ms. Miki Nakatani, an actress who is our CM character, also appeared and held a “How to make delicious tea experience” and a “Talk session on the future of tea and Japanese culture” with students of the tea ceremony club. . Then, we challenged the Guinness World Record TM with the live distribution date and time of the online event (11:00 to 15:00 on October 1) as the challenge time, and the number of users who participated in the online tea exchange meeting judged by Guinness World Records. (Most users in a tea video hangout)”.
(*) What is “Japanese Tea Day”: October 1 “Japanese Tea Day” was held 435 years ago in 1587 by Hideyoshi Toyotomi at Kitano Tenmangu Shrine, the headquarters of Tenmangu Shrine in Kyoto. It is a memorial day established by our company in 2002, derived from the day of the large tea ceremony “Kitano Grand Tea Ceremony”.
“Cheers with tea challenge” certified by Guinness World RecordsTM [Image 2
The “Cheers with Tea Challenge” held at the “Japanese Tea Day” online event was recognized by Guinness World Records as the “Most users in a tea video hangout” judged by Guinness World Records. Certified as a World RecordTM.
▼ Click here for the online event archive
-Exciting Grand Tea Ceremony in Tokyo Solamachi-
At the “Wakuwaku Grand Tea Ceremony in Tokyo Solamachi” held in Tokyo Skytree Town, an event was held to convey the appeal of tea and the inheritance of Japanese culture beyond generations. At the venue, ITO EN’s tea tasters explained how to make and enjoy tea, and the “Tsuda College Ume Olympics Project Japanese Tea Culture Dissemination Working Group” proposed new ways to enjoy Japanese tea. It was a day to support the activities of the students who will be responsible for the “future of tea”, including a matcha experience corner by the tea ceremony club of Toyo University Keihoku High School.
-Japanese tea day online event “Tea is fun, connecting” was also a great success-
Under the five themes of [Health, Taste, Fun, Environment, and Culture], we will introduce the charm of tea from tea plantations all over the country, places and shops related to tea, and spread the word “tea is fun” across generations. It’s been 1 days since I’ve been in the middle of a long time.
▼ Click here for the Japanese Tea Day website
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