JA ZEN-NOH’s direct mail order JA town Joint planning by JA ZEN-NOH and Tamahiyo editorial department! Start “# baby’s first bite” Let’s enjoy new rice and seasonal taste with special limited coupons from JA Town

JA ZEN-NOH direct marketing mail order JA Town
Joint planning by JA Zennoh and Tamahiyo editorial department! Start “# baby’s first bite” Let’s enjoy new rice and seasonal taste with special limited coupons from JA Town
-An SNS posting campaign for child-rearing generations is also being implemented-

On October 17th (Monday), JA Zennoh will launch a joint project “#Baby’s First Bite Let’s taste the season together” with the Tamahiyo editorial department of Benesse Corporation.
Under the theme of “porridge for babies who are about to start weaning”, we will carry out an SNS campaign to post photos of babies eating baby food and having fun eating with their families. Along with this, we will also open a special site that introduces new rice recommended for porridge for babies and seasonal ingredients that families can enjoy. In addition, a popular Instagrammer affiliated with the Tamahiyo editorial department will share the appeal of new rice sold on JA Zennoh’s direct delivery mail order site “JA Town”, where seasonal ingredients are available.
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                       Special site
The special site introduces recommended new rice, seasonal fruits and vegetables sold at JA Town. In addition, we will provide a site link to “Zen-noh Rice Store” where you can search for the correct storage method of rice and recommended accompanying rice.
Coupons will also be distributed for a limited time so that you can enjoy shopping at great value. At this time of the new rice, the baby eats porridge, and I would like the whole family to sit around the delicious dining table.
In addition, there is a lot of valuable information, such as a campaign linked to SNS and radio programs where you can win new rice “Phantom Rice from Nagano Prefecture” and “Yukibijin from Niigata Prefecture” by lottery. Information will be disseminated on the Twitter account “Zennoh Public Relations Department Food Agriculture Support”.
■ Special site URL
https://st.benesse.ne.jp/ad/op/221017zennoh/
■JA Town recommended rice
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■Overview of the photo posting campaign on Instagram and Twitter Period: October 17th (Mon) to December 12th (Mon), 2022
Application method: 1. A baby eating baby food made with rice, a family having a fun meal, and lining up at the dining table
                           Posting photos and videos of the menu (posting format is free, past photos etc. are also acceptable) 2. At the time of posting, mention “#baby’s first bite” and “#let’s enjoy the season together” (Instagram
        ”@tamahiyoinsta”, and for Twitter, “@tamahiyo_editor”)       3.Optionally enter “#rice brand”, “#ZEN-NOH”, “#JA Town”, and “@jatown_mall”
Contents: A total of 18 people will be selected by lottery for either “5 kg of phantom rice from Nagano Prefecture” or “5 kg of snow beauty from Niigata Prefecture”
             (Winning products cannot be selected)
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■ List of products introduced on the special site
[Image 5

[JA Town]
JA Town is a direct delivery mail order site operated by the National Federation of Agricultural Cooperative Associations (JA Zennoh). Based on the theme of “Let’s live with delicious Japan,” agricultural cooperatives (JA) nationwide, which have stores in “JA Town,” offer seasonal agricultural and livestock products and specialty products grown in each production area directly to customers via the Internet. We aim to deliver and realize a rich life through food.
JA Town’s image character is “Jeta”.
JA Town official ambassador is Kasumi Ishikawa (ZEN-NOH).
URL: https://www.ja-town.com/shop/f/f0
[Twitter account “JA Town [Official]”]
“JA Town [Official]” regularly sends information on seasonal agricultural and livestock products from production areas nationwide and information on advantageous campaigns.
Account: https://twitter.com/ja_jatown
[Twitter account “Zen-noh Public Relations Department Food and Agriculture Support”]
“Zen-noh Public Relations Department Food and Agriculture Support” will send out TV and radio programs, events related to food and agriculture, campaign information around the country, and information on this project at any time.
Account: https://twitter.com/shokuikuzennoh
Details about this release:
https://prtimes.jp/main/html/rd/p/000000278.000085177.html


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