To celebrate the 1st anniversary of the registration of the 5th Amami Oshima, Tokunoshima, Northern Okinawa Island and Iriomote Island as World Natural Heritage Sites, we will implement various programs to attract tourists in cooperation with Kagoshima Prefecture.
October 21, 2022
Since last year, the JAL Group has been striving to “connect” Japan’s World Heritage sites, which have become treasures of the world from local treasures, to the world, and to pass on “Japan’s World Heritage sites” to future generations through “coexistence and conservation” with nature. As an initiative to commemorate the registration of the World Heritage Site with the two themes of “connecting”, we plan and implement a program to attract visitors to the World Heritage Site that is unique to the JAL Group, allowing visitors to visit, see, and touch regions that have become treasures of the world. doing. (*1) (*1) Implementation of the 4th visitor attraction program (released on March 9, 2022): https://press.jal.co.jp/ja/release/202203/006568.html Implementation of the 3rd visitor program (released on October 8, 2021): https://press.jal.co.jp/ja/release/202110/006261.html Implementation of the second attraction program (released on August 31, 2021): https://press.jal.co.jp/ja/release/202108/006191.html Implementation of the first visitor program (released on July 30, 2021): https://press.jal.co.jp/ja/release/202107/006162.html Other efforts related to “World Natural Heritage” registration (released on July 27, 2021):
As part of this, we are renewing the portal page that summarizes the charm and information of the Amami Islands, selling the travel product “Amami Islands Hometown Support Discount” that allows you to visit the site at a great price, and promoting the Amami Islands through various campaigns. We aim to spread the appeal and expand the non-resident population of the region that has become a World Natural Heritage Site.
In the future, in order to pass on Japan’s proud heritage to future generations, the entire JAL Group will aim to realize sustainable regional revitalization and develop activities together with local residents.
1. Implemented JAL Dynamic Package “Kagoshima Hometown Support Discount” We offer JAL Dynamic Package’s “Furusato Support Discount”, which allows you to travel to the Amami Islands at a discount of up to 15,000 yen. “Furusato Support Discount” is an initiative to contribute to regional development by stimulating travel demand and sending customers using grants and subsidies in cooperation with the national and local governments. In addition, the furtherance will end as soon as the planned number is reached.
Target period: October 18, 2022 (Tuesday) to March 30, 2023 (Thursday) (excluding departures from December 23, 2022 (Friday) to January 3, 2023 (Tuesday))
Eligibility: Outbound flights arriving at Amami Oshima, Kikaijima, Tokunoshima, Okinoerabu, and Yoron airports
Customers with a travel fee of 20,000 yen or more per person Reference URL: https://www.jal.co.jp/jp/ja/domtour/jaldp/furusato/amami/ [Image 2
2. Establishment of a portal page that summarizes the attractions and information of the Amami Islands and Kagoshima Prefecture
We have launched a portal page to fully convey the charm of the Amami Islands and Kagoshima Prefecture. It is a website that summarizes various measures, including information on each area and articles on “OnTripJAL” where you can learn more about the attractions.
Kagoshima Prefecture: https://www.jal.co.jp/jp/ja/dom/special/kagoshima/ Amami Islands: https://prod-t.jal.co.jp/jp/ja/dom/special/newtrip-amami/ [Image 3
3. Kagoshima Area Feature: Experience Coupon Discount Campaign at JALPAK For customers traveling to Kagoshima with JALPAK products, “JAL Value Coupons (applicable throughout Kagoshima Prefecture)” or “Shima Coupons (applicable within the Amami Islands)” that can be used for sightseeing, gourmet food, and activity experiences )” 3-piece set (1,000 yen x 3 pieces) will be held from December 1st, where you can purchase it for 1,000 yen each. Details will be announced on the following website as soon as they are finalized.
Reference URL: https://www.jal.co.jp/domtour/jaldp/kagoshima_osusume/index.html [Image 5
4. “Yukusa Kagoshima!”: Mileage campaign for JAL Mileage Bank Japan region members
JAL Mileage Bank Japan region members residing outside Kagoshima Prefecture who have completed a questionnaire in advance, registered to participate in the campaign, and boarded eligible routes departing from and arriving at airports within Kagoshima Prefecture at eligible fares during the eligible period. We are running a campaign to present 700 miles to 2,500 people selected by lottery. Please see the URL below for details such as applicable fares.
Target period: September 1 (Thursday) to November 30 (Wednesday), 2022 Reference URL: https://www.jal.co.jp/jp/en/121campaign/2022/yukusa-kagoshima/ 5. Implementation of boarding campaign for JAL Mileage Bank Japan region members (planned)
After registering to participate in the campaign, during the target period, 3 people will be selected by lottery from JAL Mileage Bank Japan District members who boarded the Amami Islands round-trip flight at the target fare. We will carry out a boarding campaign where you can win tickets. The first is from November 1st to December 24th to commemorate the 30th anniversary of the Haneda = Amami service and the 50th anniversary of the Kagoshima = Okinoerabu service. The second is the 50th anniversary of the Osaka Itami = Amami service1 It will be implemented from the 10th of the month.
Reference URL (scheduled to be released on November 1):
https://www.jal.co.jp/jp/ja/dom/special/newtrip-amami/campaign/ Dissemination of attractiveness by “JAL Hometown Ambassadors” and “JAL Hometown Supporters”
From November 15th to 18th, the “JAL Hometown Support Team” will visit regional media companies in Fukuoka, Sendai, and Matsuyama to introduce the JAL Group’s initiatives related to the Amami Islands and Kagoshima Prefecture, as well as the attractions of these regions. Also, on November 9th and 10th, ahead of the “Environmental
Conservation Tour in the Amami Archipelago” scheduled to be sold this year, the beach clean experience planned to be included in the tour will be held as a “JAL Furusato Ambassador”. The “JAL Hometown Support Team” will work with JAC cabin crew on Kikaijima to spread the appeal of the event. We will continue to make various efforts to spread the appeal of Kagoshima Prefecture and promote the attraction of visitors, so please continue to look forward to it.
In addition, some of the programs to attract tourists are the Amami Islands Air and Route Fare Reduction Council’s “Amami Islands Tourist Attraction and Excursion Promotion Project”, Kagoshima Prefecture’s “Kagoshima Sky” Revitalization Project Support Fund, and the Tourism Kagoshima Campaign. We carry out as the support by promotion meeting. As a wing of Japan, JAL will continue to think and act together with local communities, contribute to regional revitalization by connecting people, society and the world, and work to pass on a rich earth to the next generation.
Details about this release: