Japan’s iPhone has the worst price increase rate in Asia in the past three years. third in the world

Japan’s iPhone has the worst price increase rate in Asia in the past three years. third in the world

Nukeni, which publishes international price comparisons of gadgets, has investigated the price trends of Apple’s smartphones and iPhones over the past three years and the rate of price increases from the iPhone 12 series to the iPhone 14 series by country.
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Key points of the survey results
・The rate of price increase in Japan from iPhone 12 to iPhone 14 is the worst in Asia. 3rd place in the world
・U.S. iPhone prices have remained unchanged for the past three years ・Turkey’s abnormal price increase rate is a manifestation of increased business risks in Turkey
In this survey, we targeted models that are common to the three generations of the iPhone 12/13/14 series, and investigated price trends by comparing the minimum storage of each model. Please note that we are not necessarily comparing identical storage capacities. Survey model
(Group 1) iPhone 12 (64GB), iPhone 13 (128GB), iPhone 14 (128GB) (Group 2) iPhone 12 Pro (128GB), iPhone 13 Pro (128GB), iPhone 14 Pro (128GB) (Group 3) iPhone 12 Pro Max (128GB), iPhone 13 Pro Max (128GB), iPhone 14 Pro Max (128GB)
As a result of the survey, it was found that Turkey had the highest price increase rate among the 37 countries in the world, and the price increase rate was 158.8% to 181.8%. If you convert the price increase in Turkey from the iPhone 12 series to the iPhone 14 series in Japanese yen, it will be about 80,000 to 100,000 yen.
Hungary had the second highest rate of price increase, with a price increase of 28.6% to 31.3%. When converted to Japanese yen, the price will increase by about 30,000 to 40,000 yen.
Japan had the third highest rate of price increase, with the rate of price increase ranging from 26.9% to 27.5%. This price increase rate is the highest in Asia, and if you look at the price increase, iPhone 12 → iPhone 14 +25,420 yen. iPhone 12 Pro → iPhone 14 Pro +32,320 yen. iPhone 12 Pro Max → iPhone 14 Pro Max has been raised by +35,220 yen. The number of countries where price increases between the iPhone 12 series and the iPhone 14 series are seen is 29 out of 37 countries, and it was confirmed that iPhone prices were raised in many countries. In addition, in many countries where prices have risen in the past three years, iPhone 12 series to iPhone 13 series have seen small price increases or no price changes, while iPhone 13 series to iPhone 14 series have seen large price increases. What is happening is characteristic.
On the contrary, only two countries, the United States and Singapore, have seen no change in prices over the past three years.
Please see the table below for price trends and price increases in each country. All prices are in local currency.
Price changes for iPhone 12, iPhone 13, and iPhone 14
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Price changes for iPhone 12 Pro, iPhone 13 Pro, and iPhone 14 Pro [Image 3d53691-6-156db2575a4d152d6f82-4.png&s3=53691-6-234fe01cd51ae4ddb6930f553684bac7-1280x670.png
Price changes for iPhone 12 Pro Max, iPhone 13 Pro Max, and iPhone 14 Pro Max [Image 4d53691-6-3b17ace18ad73320544a-3.png&s3=53691-6-302614e95f2457559844d64b4662cef4-1280x670.png

Are Japanese iPhones Cheaper? high?
Relatively speaking, Japan’s iPhone competes for the cheapest 1st and 2nd place in the world, but in terms of price increase rate, it is Asia’s worst 1 price increase rate, and it is the third highest price increase rate in the world. And now, iPhone prices in many countries are rising due to the global strength of the dollar. This can be said to be a situation where the high iPhone price in Japan is not noticeable due to the overall price increase. In fact, while the standard US price has remained unchanged for the past three years, the price in Japan has increased by 25,420 yen to 35,220 yen. In this way, comparing the price changes in the US and Japan, the reference country, we can see the fact that “Japan’s iPhone is expensive”. Reasons for Turkey’s Abnormal Price Increases
Turkey has long been known for its high iPhone prices, and every year it competes with Brazil for the position of “the country with the highest iPhone prices.” The main reasons for the high price are the depreciation of the currency that has continued for many years and the heavy burden of various taxes. Regarding the significant price increase in the latest iPhone 14 series, Apple has increased its vigilance against Turkey as a country with high business risks, and setting prices in anticipation of risk has led to a significant increase in the price of the iPhone in Turkey. We believe that this is the reason why Turkey is currently facing a serious economic crisis with inflation exceeding 80% for the first time in 20 years. Survey outline
・Research agency: In-house research
・Survey target: All countries where Apple sells directly online. 37 countries in total.
・Survey method: Investigate price changes based on prices obtained from Apple websites in each country.
Quoting and reprinting the content of this press release
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About Nukeni
Since 2019, we have published global price comparisons of popular gadget products on our website, and have been used as a news source for prominent media around the world. The website allows price comparisons in 39 currencies around the world, and supports display in Japanese, English, and German.
URL: https://www.nukeni.com/en
Representative: Junpei Saito
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