J&J Business Creation (JTB and JCB joint venture business development company) entered the Metaverse “XANA”

J&J Business Creation Co., Ltd.
J&J Business Creation (JTB and JCB joint venture business development company) entered the Metaverse “XANA”
In anticipation of the Web 3.0 era, we started development aimed at promoting tourism and supporting regional revitalization by utilizing the land owned on XANA.

J&J Business Creation Co., Ltd. (Minato-ku, Tokyo, President: Masami Suzuki, hereinafter referred to as J&J Business Creation), a joint venture between JTB Co., Ltd. and JCB Co., Ltd., is NOBORDER.z FZE (No Borders, CEO: RIO TAKESHI KUBO , hereinafter NOBORDER.z) will collaborate with the metaverse project “XANA” for the Web 3.0 era. We own and develop land in the XANA Metaverse with the aim of
revitalizing the region by utilizing the Metaverse and NFT, whose market is expanding globally, and expanding the related population by creating new flows and exchanges on the Metaverse. We will provide space rental and support for marketing planning that leads to tourism promotion and regional revitalization.
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■ About the background of the collaboration
Now that a new web concept that utilizes blockchain technology called “Web 3.0” is attracting attention, the global market size of about 90 trillion yen is expected in 2024. Metaverse, NFT, and the blockchain area , With the dramatic improvement of the communication environment and the technological evolution of various devices, there is active discussion as a next-generation growth industry, and many companies around the world are considering business entry and business development.
On the other hand, for the Japanese tourism industry, which has been hit hard by the prolonged impact of COVID-19, there are high expectations for new flows of people, the creation of exchanges, and the expansion of trade areas on the Metaverse. A synergistic effect with the world is desired.
■ Business content
We will own the virtual land of “XANA” and build a hall that can hold large-scale metaverse events, an art gallery, and various spaces that can be used for live events. In addition to providing space rentals to local governments, tourism businesses, companies, educational institutions, etc., and planning strategy support in the use of the Metaverse, we will make use of the characteristics of NFTs such as non-substitutability, uniqueness, and proof of ownership to contribute to the region. In addition to building themed VR space, we will also solve regional issues and develop new solutions in cooperation with NFT.
J&J Business Creation has already collaborated with NOBORDER.z on the local NFT trading card “Astroboy x Japan NFT”, a collaboration of Japan’s most popular character “Astro Boy” with tourist destinations and resources throughout Japan.・Proceeding with sales.
The first installment of “Astroboy x Japan NFT”, which was tied up with Tottori Prefecture, was flooded with purchase requests from about 90 countries around the world, and attracted a great deal of attention worldwide. The co-creation of new tourism marketing cases using NFT games became a hot topic. We are planning to expand the series nationwide in the future.
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Local NFT trading card “Astroboy x Japan NFT” (C) Tezuka productions. J&J Business Creation’s business development know-how in the tourism field, JTB and JCB’s network of local governments, companies, banks, sports organizations, schools, etc., NOBORDER.z’s global marketing network, blockchain, AI , the addition of XR technology has created new business synergies.
 From now on, we would like to contribute to the local economy and the tourism industry by communicating the charms of various parts of Japan to the world.
■ J&J business creation
A joint venture business development company established jointly by JTB Corporation and JCB Corporation (JCB). We are working on cutting-edge business development, such as planning, development and promotion that utilizes the management resources of both companies. Company name: J&J Business Creation Co., Ltd.
Location: NBF Toranomon Building 7F, 1-6-21 Nishi-Shimbashi, Minato-ku, Tokyo Representative: Masami Suzuki
Company website: https://www.jj-group.jp/
Business description: Develop business in collaboration with partners inside and outside the group in the four main domains of “inbound to Japan area”, “member service area”, “payment service area” and “human resources service area”. In recent years, we have also started the “regional revitalization area”.
A next-generation entertainment technology company that has a vision of “a world without borders” and operates in five countries around the world, centered on New York in the United States and Dubai. Engage in businesses that combine entertainment and technology, such as Metaverse and NFT platforms based on blockchain technology.
Company name: NOBORDER.z FZE (No Borders)
Location: Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.
Representative: Rio Takeshi Kubo
Corporate site: https://www.noborderz.com/
Business: Blockchain technology, VR, XR, AI, NFT development and service operation
■ About Web3.0 Metaverse “XANA”
 NFT-based Metaverse platform and blockchain infrastructure developed by NOBORDER.z. We provide various products, services, and technologies so that users, companies, and IPs can freely carry out various activities on the Metaverse. One of the Metaverse platforms that is currently attracting the most attention in the world, announcing various collaborations such as Milan Fashion Week in Italy, ULTRAMAN and Astro Boy x Local Government.
Details about this release:


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