Kadoya Foods Co., Ltd. Ajifry Company will release “Ebifurai”

Sumiya Foods Co., Ltd.
Ajifry Company will release “Ebifurai”
~ Smile at the dining table with Agekko BOX ~

Kadoya Foods Co., Ltd. (Headquarters: Sakaiminato City, Tottori Prefecture, Representative Director: Naoki Kadoya), which claims to be a “Ajifry Company”, has launched Sumikko Gurashi (TM) to commemorate the 10th anniversary of Sumikko Gurashi (TM). We will start a collaboration with the character Ebifuraino Tail.
The deep fried horse mackerel, which is carefully made by carefully treating even the “tail”, is a signature product of Kadoya Foods Co., Ltd., and has been selling collaboration products with the popular character of Sumikko Gurashi (TM), the tail of horse mackerel. I give up. We have received requests from many customers so far that they want us to make fried shrimp, but this time to commemorate the 10th anniversary of the birth of Sumikko Gurashi (TM), a product that collaborated with the tail of fried shrimp. We have decided to release “Ebifurai Dreaming of Someday”. The release date is October 21st, after “2 = Hula, 1 = I”.
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● Product name: Sumikko Gurashi (TM) Shrimp fry that dreams of someday (C) ● Release date: October 21, 2022
● Sales method: KADOYA mail order site
● Contents: Shrimp fry 250g (10 pieces)
● Sales format: Ajiebi Nakayoshi Set
(Shrimp fry 2P dreaming of someday + Ajifry 2P of careful work) ● Price: 5,378 yen (including tax and shipping)
Collaboration and “Ajiiku”
For the first time in April 2021, as a collaboration product with Sumikko Gurashi (TM), we released “Ajifurai no Ajifurai”, a package with a large tail of Ajifurai.
[Image 2

● Product name: Sumikko Gurashi (TM) Careful work taste
● Release date: April 1, 2021
● Sales method: KADOYA mail order site
● Contents: 200g (5 pieces) x 4P set or 2P set
●Price: 4-piece set 3,218 yen, 2-piece set 2,138 yen (both include tax and shipping)
This collaboration is based on the concept of food education = Ajiiku through our fried horse mackerel. I started with the thought that it would be an opportunity to eat. Since its founding, Kadoya Foods Co., Ltd. has developed and manufactured products with the hope that children will eat fish and grow up healthy. We received comments such as “Children who don’t like fried horse mackerel eat it,” and “He doesn’t usually eat fried horse mackerel, but thanks to the tail of the fried horse mackerel, he ate it all up.” It is the encouragement of daily production.
Sumikko Gurashi (TM) characters will be involved in the manufacturing process of horse mackerel in conjunction with the release of “Aji Fry of Careful Work” to deepen not only food education but also insight into the seafood processing industry. I’ve been making videos for “school visits”.
-Tour of Sumikko Gurashi and fried horse mackerel factory♪-
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=QwvTUSDepuQ]

Shrimp fry dreaming of someday
Since the launch of the collaboration product, we have received many requests from customers who purchased it and Sumikko Gurashi fans who wanted us to make fried shrimp as well. Kadoya Foods Co., Ltd. calls itself a fried horse mackerel company and specializes in fried horse mackerel. This year, we have finally commercialized it with the cooperation of a reliable fried shrimp maker.
The product name is “Sumikko Gurashi (TM) Shrimp fry that dreams of someday”. I named it with the feeling of cheering for the image of the fried shrimp’s tail continuing to dream and working hard.
I’m going to deliver it together with my “agekko” friend, Ajifry’s tail. Both are easy to fry, so we would like children to enjoy cooking together and enjoy delicious meals while being careful not to burn themselves.
Agekko Box
Another point of this initiative is the “Agekko BOX” that comes with every purchase of a set.
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● Agekko Box
Point 1 After frying the fries, place them upright so that excess oil can easily drain off, resulting in crispier, more delicious fries. Point 2 Put them on the table as they are, and use the agekko on the table! Enjoy a fun meal full of smiles!
Point 3. It’s a little intimidating, but if you say goodbye to the Agekko who have finished their duties, it’s very convenient because you’ll have less dishes to wash.
The collaboration products so far have had the problem that “the feeling of corners disappears when taken out of the package”, and in fact we have received multiple such voices. The Agekko Box was designed to increase the number of children who want to eat Sumikko Gurashi fries. The hint was the package of the high-class craft fried horse mackerel “Ajio (R)︎” released last year. As you can see in the photo, it is devised so that if you split it in two along the perforation, it will stand up as a fried horse mackerel.
[Image 4d109783-1-4e2b90e95f1bc1d77c87-6.png&s3=109783-1-2827be2df71e65157365d5f77eed0f05-460x291.png
● Product name: Horse mackerel king (R)︎
● Release date: August 8, 2021
● Sales method: KADOYA mail order site
● Contents: 90g – 100g/piece x 4 packs
● Price: 3,500 yen (including tax and shipping)
-Please see here for the detail-
Horse mackerel king packaging that inspired the Agekko BOX
By standing it in the agekko box and removing the oil, the excess oil can be removed, so you can eat it more deliciously. In addition, the Sumikko Gurashi (TM) characters are drawn around the box, making the dining table fun. It is very convenient as it reduces the amount of washing.
We hope that the power of fried shrimp tails and Agekko BOX will enable children to have fun around the dining table and grow up in good health.
Product information
Aji ebinakayoshi set 5,378 yen (including tax and shipping)
・ Dreaming of someday shrimp fry (C) (10 pieces per pack) x 2 packs ・ Careful work Ajifurai (R) (5 packs per pack) x 2 packs
・ Bonus: Agekko BOX x 1
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*Fresh “Vannamei shrimp” is used for the fried shrimp, which is soft and easy to eat even for small children.
*For allergen control, fried shrimp is manufactured by an outsourced company. Company Profile
Company name: Kadoya Foods Co., Ltd.
Representative: Representative Director Naoki Kadoya
Location: 62 Takeuchi Danchi, Sakaiminato City, Tottori Prefecture Established: June 2006
Business description: Fried horse mackerel and other processed marine products Inquiries regarding this release
Sumiya Foods Co., Ltd.
Person in charge: Iikuni, Kimura

Details about this release:


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