Kim Soo-mi, who is extremely popular in Korea, will visit the store for the first time! Korean skin care and mak eup brand “euyira” will hold a POP UP STORE at Shibuya PARCO!

Dia Corporation Co., Ltd.
Kim Soo-mi, who is extremely popular in Korea, will visit the store for the first time! Korean skin care and makeup brand “euyira” will hold a POP UP STORE at Shibuya PARCO!

Dia Corporation (location: Shibuya-ku, Tokyo) will open a POP UP STORE for Korean skin care and makeup brand “euyira” from October 14, 2022 (Friday) to October 20, 2022 ( It will be held at Shibuya PARCO (15-1 Udagawa-cho, Shibuya-ku, Tokyo) for seven days until Thursday). [Image 1

□ Period: October 14th (Friday) to October 20th (Thursday), 2022 □Business hours: 11:00-20:00
□ Venue: Shibuya PARCO 3rd floor POP UP SPACE
-euyira-Shibuya PARCO pre-sale items
[Image 2

Pre-sale of euyira’s new products “PORE BLURRING COVER PACT” and “VEGAN PORE TIGHTENING AMPOULE” at POP UP STORE. If you purchase two more items, you will receive a mesh tote bag as a novelty.
[Image 3

(Pore Blur Ring Cover Pact)
11g | ¥3,190 (tax included)
For clear, smooth and transparent skin! Smoothly covers pores like a filter POINT01: Gorgeous correction of skin tone with peach color
POINT02: Pore blurring effect that smoothly covers uneven skin POINT03: Instant oil CUT for smooth skin
Recommended for
Those who want to make their base makeup last longer, those who are concerned about uneven skin and open pores, those who are concerned about oily skin in their daily lives, and those who are worried about makeup coming off due to sticking to the mask.
[characteristic ingredient]
Adsorbs and protects sebum, leading to healthy skin.
・Low-molecular-weight hyaluronic acid (hydrolyzed hyaluronic acid) It has small molecules and excellent penetrating power, and can be expected to be effective in relieving dryness and moisturizing. ・Camellia extract (camellia flower extract)
Tightens the skin with an astringent effect, oil-moisture balance care. *EC sales of PORE BLURRING COVER PACT are scheduled for late October. [Image 4

(Vegan pore tightening ampoule)
30ml|¥3,740 (tax included)
Daily solution for smooth, firm skin
POINT01: Remove dead skin cells and dirt inside pores to keep pores clean POINT02: Intensive firmness care that enhances skin firmness POINT03: Excessive oil control and skin quality improvement with skin keratin Recommended for
Those who are concerned about shininess due to sebum production, those who are concerned about sagging skin, those who want smooth care for sensitive skin, and those who are looking for a product that can be used mildly even on sensitive skin.
[characteristic ingredient]
・ Centella asiatica *1, allantoin *²
Prevents rough skin and strengthens the skin barrier. *1 Centella asiatica extract (skin conditioning ingredient) *2 Skin conditioning ingredient
・Collagen*1, peptide*²
Gives a firm and firm texture to the skin with a smooth and glossy feel. *1 Water-soluble collagen (skin conditioning ingredient) *2 Palmitoyl tripeptide-5 (skin conditioning ingredient)
*EC sales of VEGAN PORE TIGHTENING AMPOULE are scheduled for late October. -Director Kim Soo-mi’s first visit event in Japan-
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Date of visit: 10/16 (Sun)
Visiting hours: 13:00-14:00/15:00-16:00/17:00-18:00
If you visit the pop-up store at the above time and purchase Yuira products, you can take a photo with Kim Soo Mi.
This will be the first and most important event at a pop-up store in Japan, so please take this opportunity to visit us.

-euyira Brand concept-
[Image 6d42551-141-0685b5432dae58038ca1-5.png&s3=42551-141-d68ff954bd2aa31117f60efa600ddc3e-252x109.png
Skin with a balance of moisture and oil. That is the ideal skin condition that euyira aims for.
Focusing on naturally-derived ingredients, approach the power of your own skin. Pursuing a golden balance for strong skin that can withstand various external stimuli.
-Brand director Kim Sumi-
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Brand director Kim Soo Mi is an influencer with over 350,000 Instagram followers and has also appeared in popular Korean beauty programs. She has gained a lot of support from women who admire her natural beauty. Instagram @sumigeem (
Official LINE @:
Dia Corporation Co., Ltd.
euyira sales select shop: AUEID
TEL: 03-6434-0846

Details about this release:


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