Kuradasi Co., Ltd.
96.8% of respondents said they would like to buy food at a better price due to soaring prices.
-Kuradashi conducts a survey on lifestyle changes due to the impact of soaring prices-
Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tatsuya Sekito; hereinafter “Kuradashi”), which operates the social good market “Kuradashi” We are pleased to inform you that we have conducted a survey on changes in style.
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[Awareness survey summary]
87.2% of all respondents answered that soaring prices are affecting their household finances.
The most common response to changes in eating habits due to the impact of soaring prices was “I started to purchase food in ways and places where I can purchase more economically,” at 57.1%.
96.8% of all respondents said they would like to purchase food at a better price.
52.1% of all respondents said they have increased their chances of buying food online due to price hikes.
55.6% of respondents said that if they could buy food at a better price, they wouldn’t mind if the expiration date was shorter than that of regular-priced products.
54.7% of the respondents answered that they were conscious of purchasing foods on a daily basis, and that they were “buying cheaper products.” By age group, 20 to 29 years old accounted for the most at 73.8%, and those aged 70 and over accounted for the lowest at 43.2%. ■ Background of awareness survey
In 2022, various prices are soaring due to the Ukraine crisis and the sudden depreciation of the yen. Food is no exception. According to Teikoku Databank*, more than 20,000 food items will be raised in price in 2022, which will have a major impact on our lives. In particular, about 6,700 items were raised in October, the largest number of this year, and in November, dairy products and frozen foods will be subject to price increases. Although the peak of price hikes has passed within the year, it is estimated that the burden on household budgets will increase by 70,000 yen annually due to successive increases in food prices.
Source: Teikoku Databank “105 major food companies” price revision trend survey (October)
https://www.tdb.co.jp/report/watching/press/pdf/p221001.pdf
Source: Teikoku Databank “105 Major Food Companies” Price Revision Trend Survey – Household Burden Estimates
https://www.tdb.co.jp/report/watching/press/pdf/p220907.pdf
Against this background, we conducted a “survey on changes in lifestyles due to the impact of price hikes” on Kuradashi users, and received responses from 4,322 users.
Attributes of Survey Respondents
【age】
Ages 19 and under: 0.1% / Ages 20-29: 1.4% / Ages 30-39: 8.1% / Ages 40-49: 26.7% / Ages 50-59: 36.3% / Ages 60-69: 21.0 %／Over 70: 6.3%／Others: 0.1%
【sex】
Male: 28.7% / Female: 70.7% / Other: 0.6%
【residence】
Hokkaido: 4.0% / Tohoku: 4.8% / Kanto: 45.6% / Chubu: 15.3% / Kinki: 17.1% / Chugoku: 4.4%
Shikoku: 1.7% / Kyushu/Okinawa: 7.0% / Others: 0.1%
Survey results
1-1.To what extent has the recent rise in prices affected household budgets? (n=4,322/single answer, hereinafter SA)
Regarding the impact of price hikes on household finances, 48.4% of respondents answered that they had a “significant impact,” while 38.8% answered that they had a “somewhat impact.” I feel
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1-2. Results by age group
By age group, more than 50% of respondents answered that they were “very affected” by people in their 20s to 40s and others. For those in their 40s and above, the proportion of those who responded that they were “very affected” decreased as their age increased. It can be said that
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2-1. How have your eating habits changed in response to the recent rise in prices? (n=8,035/multiple answers, hereinafter MA)
The most common response, 57.1%, was that “I started to purchase food in a way and place where I can purchase it at a better price,” followed by 42.7%, who said, “I have reduced the frequency of purchasing ingredients that have clearly risen in price.” .
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2-2. Results by age group
72.1% of those aged 20 to 29 answered that they “began to purchase food in ways and places where it is more affordable”, while 54.0% of those aged 50 to 59 answered that it was about 20% depending on the age group. % difference was found.
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3-1. Due to the recent rise in prices, do you want to buy food at a better price? (n=4,322/SA)
65.2% of the respondents answered “I think so”, and 31.6% answered “I think so”, 96.8% of all respondents have the intention of “I want to buy food at a better price”. However, in survey result 2 (changes in eating habits), 57.1% of the respondents answered that they “began to purchase food in a way and place that can be purchased at a better price.” It can be inferred that there are a certain number of people who want to buy food, but are unable to do so because they do not know how or where to buy it, or because it takes time and effort. . [Image 6
3-2.Results by age group
Excluding others, 85.2% of those aged 20 to 29 answered that they “strongly agree”. The percentage of respondents who answered “I think so” tends to decrease as the age increases, indicating that the younger generation thinks that they “want to buy food at a better price” in response to rising prices.
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4-1. How have the opportunities to purchase food on the Internet changed due to the recent rise in prices? (n=4,322/SA)
The majority of respondents, 45.1%, answered that their chances of purchasing food on the Internet will remain the same. The total number of respondents who answered “very much increased” or “somewhat increased” accounted for 52.1% of all respondents, resulting in a large split.
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4-2. Results by age group
Excluding those under the age of 19 and others, 57.1% of those over the age of 70 answered “very much increased” and “somewhat increased”. [Image 9
5-1. If you could buy food at a better price, wouldn’t you mind if the expiration date was shorter than regular priced products? (n=4,322/SA) 55.6% of the respondents answered that they were not concerned, and 42.3% of those who answered that they were concerned about some foods such as eggs and dairy products. It can be said that many people tend to value the low price rather than the length of the expiration date. [Image 10
5-2. Results by age group
More than 50% of all age groups, except those aged 19, answered that they were “not concerned”, but among those aged 60 to 69 and those aged 70 and over, it was relatively low at about 50%, and was the most common except for others. 60.8% of those aged between 30 and 39 years old. Combined with survey result 3 (Do you want to buy food at a better price?), it can be inferred that “the younger generation tends to place more emphasis on low prices.”
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6-1. What do you keep in mind when purchasing food on a daily basis? Please select up to 3 items with high priority. (n=11,029/MA) The most common answer was “Purchase cheaper products” at 54.7%, followed by “Purchase domestic products as much as possible” at 43.8%. The lowest response, excluding others, was 6.0% who chose “seeing products with your own eyes at a physical store instead of online”. The fact that “selecting products with your own eyes” is not a high priority is the result of survey result 4, “52.1% of all respondents answered that they had more opportunities to purchase food on the Internet.” can be said to be connected to
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6-2.Results by age group
There was a large difference in the responses of “Purchase cheaper products” and “Purchase domestic products as much as possible” depending on the age group, and differences in priorities were seen. 73.8% of respondents aged between 20 and 29 chose “Purchase a cheaper product”, and the percentage of respondents decreased as the age group increased, and the lowest among those aged 70 and over. It was 43.2%. On the other hand, 57.1% of respondents aged 70 and over chose to purchase domestic products as much as possible, while 19.7% of those aged 20 to 29 chose the lowest.
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7-1. Since you became aware of food loss reduction, how have the costs of food purchases and food expenses in general changed? (n=4,322/SA) At 65.0%, the most common answer was “no change”. 29.5% of the respondents answered that it had decreased, and 5.4% answered that it had increased. can be said to be on the decline.
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7-2.Results by age group
Excluding those under the age of 19, more than 30% of respondents answered that it had decreased in the ages of 50-59 and 60-69. [Image 15
8-1. Please select all of the reasons that apply to you using “Kuradashi”. (n=12,227/MA)
The most common reason for using “Kuradashi” was “Because I can shop at a good price” at 86.2%, followed by “Because I can contribute to reducing food loss” at 73.0%.
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8-2. Results by age group
Regarding the reason for using “Kuradashi”, there was no big difference in the proportion of each answer by age group.
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9-1.In the past year, have there been any changes in how you use “Kuradashi”? (n=7,244/MA)
At 34.8%, the most common response was that “the frequency of purchasing products with a high discount rate has increased,” suggesting that they are using “Kuradashi” in search of a greater sense of value. The next most common response was “The frequency of purchases on Kuradashi has increased” at 29.8%.
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Survey outline
Survey name: Questionnaire on food loss reduction
Survey purpose: “Awareness of Kuradashi users to reduce food loss” Learn about changes in lifestyles and use it for future information dissemination and service improvement.
Survey method: Internet survey
Survey period: September 2, 2022 (Friday) to September 9, 2022 (Friday) Survey item:
1. To what extent has the recent rise in prices affected household budgets? (single answer, hereinafter SA)
2. How has your eating habits changed due to the recent rise in prices? (Multiple answers, hereinafter MA)
3. Do you want to buy food at a better price due to the recent price hike? (SA) 4. How has the opportunity to buy food on the Internet changed in light of the recent rise in prices? (SA)
5. If you could get a better deal on food, wouldn’t you mind if the expiration date was shorter than regular-priced items? (SA)
6. What do you keep in mind when purchasing food on a daily basis? Please select up to 3 items with high priority. (MA)
7. Since you became aware of food loss reduction, how have the costs of food purchases and food expenses in general changed? (SA) 8. Please select all that apply as a reason for using “Kuradashi”. (MA) 9.In the past year, have there been any changes in how you use “Kuradashi”? (MA) Valid responses: 4,322
* Percentages (%) are rounded to the second decimal place and calculated to the first decimal place.
*Percentages may not total 100%.
About the social good market “Kuradashi”
Kuradashi is a social good market where everyone can enjoy shopping and save money.
Aiming to reduce food loss, we sell products that are still edible but likely to be thrown away. In addition, we donate a portion of the sales to various organizations working on environmental protection and disaster relief, and provide support across the 17 SDGs. Enjoyable and affordable shopping leads to good things for society. We are creating a completely new social good market.
URL: https://www.kuradashi.jp/
About Kuradasi Co., Ltd.
Representative name: Tatsuya Sekito
Established: July 2014
Head office location: Meguro Center Building 5F, 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021
URL: https://corp.kuradashi.jp/
[Service introduction]
・Social Good Market “Kuradashi”: https://www.kuradashi.jp/
・ “Kuradashi Fund” operated by Kuradashi: https://www.kuradashi.jp/fund [Main cumulative results as of the end of September 2022]
・Food loss reduction: 12,605 tons ・Economic effect: 5,492.71 million yen ・CO2 reduction: 33,417t-CO2 ・Total donation: 85,660,355 yen
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“Kuradashi”, “1.5th distribution” and “Mottainai to value” are registered trademarks of Kuradashi Co., Ltd. “Kuradashi” logo and “Social Good Market” are pending trademark registration.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000362.000014485.html