Kyoto Imoya Imo to Yasai (main store: Shijo Kawaramachi store), a store selling matured sweet potato and sweet sweet potato, opened its first store in the Tohoku region. -National Sweet Potato Grand Prix 2022 Semi-Grand Prix Winning Store-

CRAFTMAN Co., Ltd.
Kyoto Imoya Imo to Yasai (main store: Shijo Kawaramachi store), a store selling matured sweet potato and sweet sweet potato, opened its first store in the Tohoku region. -National Sweet Potato Grand Prix 2022 Semi-Grand Prix Winning Store-

Kyoto Imoya Imo to Yasai (main store: Shijo Kawaramachi store), a store selling matured sweet potato and sweet sweet potato, opened its first store in the Tohoku region. Opening on October 28, 2022 in the B1 section of the commercial facility Fezan Morioka Main Building at JR Morioka Station (Morioka City, Iwate Prefecture)
■ CRAFTMAN Co., Ltd.
Currently in Japan, farmland has decreased by nearly 30% in the last 50 years. The reasons are “aging/labor shortage”, “stagnation of agricultural prices” and “no profitability”. (Source: Rural
Development Bureau, Ministry of Agriculture, Forestry and Fisheries) Sweet potato is a food that can solve the above problems by improving its taste and disease resistance through the evolution of seedlings and storage technology. death
However, there was a stereotype that Kyoto was not suitable for growing sweet potatoes because of its clayey soil.
We are taking on the challenge of overturning that common sense in the farmlands of Sakyo Ward and Miyama Town. And the image of potatoes as emergency food in the past?
In order to break away from this, we are working with our pastry chefs to increase the value of sweet potatoes.
[Image 1

Kyoto Miyama field
■ Store features
* A place where you can meet new charms of sweet potatoes
The image of “sweet potato = sugar = fat”, “flaky texture”,
“old-fashioned snack”, “universal” is “healthy sweets”, “sticky texture”, “new sensation sweets”, and “impressive experience”. It is a place where you can experience new experiences like this.
[Image 2

Store appearance
* Sweets that make use of the material called sticky and sweet aged baked sweet potato
The shop owner, who is also a sweet potato farmer, carefully bakes potatoes carefully for 3 hours, and the main product is honey baked sweet potatoes with a sugar content of over 50 degrees, which won the semi-grand prix at the National Sweet Potato Grand Prix 2022. It features low-sugar/sugar-free sweets that take advantage of its sugar content.
[Image 3

Super polar honey sweet potato
■ Product Overview / Target
*Super Gokumitsu Baked Sweet Potato (Beniharuka 1g 4 Yen / Limited Time Halloween Sweet 1g 4 Yen)
The production area depends on the harvest and purchase situation (Kyoto / Ibaraki / Tokushima / Oita / Chiba).
*Mitsuimo Sandwich (Beniharuka 580 yen / Silk Sweet 580 yen) *Extreme honey sweet potato 880 yen
*Kyoto-style sweet potato castella 1,980 yen (all prices include tax) ■Company Profile
CRAFTMAN Co., Ltd. Representative Director Yu Nakamura 26-5
Komatsubara Kitamachi, Kita Ward, Kyoto City
075-463-7682
imotoyasai@gmail.com [For inquiries about the release, please contact here] ■ Store overview
Kyoto Imoya Potatoes and Vegetables Shijo Kawaramachi Main Store Business hours 13:00-18:00 (closed on Mondays and Tuesdays)
Location: 511-2 Higashikawa-cho, Nakagyo-ku, Kyoto-shi 3-minute walk from Hankyu Shijo Kawaramachi Station
imotoyasai@gmail.com
Details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000103361.html


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