Laquille Co., Ltd. Laquille Supports Rakuten Insurance Group’s Data Marketing

Laquille Co., Ltd.
Laquille Supports Data Marketing for Rakuten Insurance Group ~Providing 3 LaKeel products including “LaKeel DX”~

Raquille, Inc. (head office: Minato-ku, Tokyo; President: Tsutomu Kubo; hereinafter “Raquille”), Rakuten Life Insurance Co., Ltd. (head office: Minato-ku, Tokyo; President: Yasuhiko Shinkai), Rakuten General Insurance Co., Ltd. The company (head office: Minato-ku, Tokyo; President: Yuzo Hashiya) and Rakuten Insurance Planning, Inc. (head office: Minato-ku, Tokyo; President: Shohei Sakai) (hereinafter referred to as the “Rakuten Insurance Group”) We are pleased to announce that we will provide support for data marketing with the digital business platform “LaKeel DX”, data analysis and integrated management platform “LaKeel Data Insight”, and “LaKeel BI”.
This time, LaKeel will support the promotion of data marketing for the Rakuten Insurance Group by providing its digital business platform “LaKeel DX”, data integration platform “LaKeel Data Insight”, and data analysis and visualization platform “LaKeel BI”. We will continue to. The Rakuten Insurance Group promotes marketing that utilizes various data in order to improve the quality of customer service. In addition, we are working to utilize data in all aspects of the insurance business, such as using data to improve the quality of proposals made by insurance sales agents.
About “LaKeel DX”, “LaKeel Data Insight” and “LaKeel BI”
The greatest feature of LaKeel DX is that you can use “microservice technology” to develop all software as components and quickly build applications that suit your company’s business by combining blocks. These software components are always kept up-to-date and accumulated as “technical assets” in a reusable state at any time. Therefore, it is possible to quickly and flexibly respond to the reform of existing business and the demands of new business by rearranging and adding software components.
Raquille has obtained a patent for this technology and will achieve a major technological revolution in system development. We change IT’s “technical debt” to “technical assets” and propose a new direction of “application development” called “sustainable software”.
 LaKeel Data Insight is a data integration platform. By integrating, processing, and cataloging big data that exists on the Internet and data scattered in companies, we promote data utilization at various levels, and link applications developed on LaKeel DX with LaKeel Data Insight. By having it, you can quickly provide users with insights derived from data.
 LaKeel BI is a data analysis and visualization platform. We improve the efficiency of data analysis and visualize analysis results in an easy-to-understand manner with a wealth of templates based on the customer’s actual work and a full support menu. Combined use of these Raquil products enables quick realization of business ideas and flexible improvements while viewing data, contributing to data-driven management.
LaKeel DX site      
LaKeel Data Insight site:
LaKeel BI site      
Rakuten Life Insurance Co., Ltd. Rakuten General Insurance Co., Ltd. Rakuten Insurance Planning Co., Ltd. Laquille Inc.      
* Company names, product names, etc. are trademarks or registered trademarks of their respective companies.
* The information posted in this release is current as of the date of announcement and is subject to change or withdrawal without notice. In addition, please note that the information regarding forecasts and future prospects published in this release is uncertain and may differ from actual results.
■ Inquiries regarding this matter
Laquille Co., Ltd.
IR/Public Relations/Marketing Office
TEL: 03-6441-3859 Email:
Details about this release:


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