George & Shawn Co., Ltd.
Regional revitalization through “going out” using monitoring tags + healthcare AI George & Sean collaborates with Keio Electric Railway, Odakyu Electric Railway, and Oracle Japan to demonstrate “service to promote walking around town for seniors/children using monitoring tags and ICT” start
Selected as a Leading Project for the Tama Innovation Ecosystem Promotion Project
George & Sean Co., Ltd. (Headquarters: Shibuya-ku, Tokyo;
Representative: Ken Inoue / hereinafter G&S), which provides services for “regional revitalization” through “outing” using monitoring tags + healthcare AI, , Keio Electric Railway Co., Ltd. (Headquarters: Tama City, Tokyo, President: Satoshi Tsumura / hereinafter Keio Electric Railway), Odakyu Electric Railway Co., Ltd. (Headquarters:
Shinjuku-ku, Tokyo, President: Koji Hoshino / hereinafter Odakyu Electric Railway), Oracle Corporation Japan In cooperation with the company (Headquarters: Minato-ku, Tokyo; Director and Executive Officer: Tomomitsu Misawa; hereinafter Oracle Japan), we are working to increase opportunities to go out by creating mechanisms that make people want to go out in the city, leading to the “extension of healthy life expectancy” for seniors and “extension of healthy life expectancy” for children. With the aim of improving the safety and security of the region, we have started a demonstration in the Tama area of a service that promotes walking around town for seniors and children using monitoring tags and ICT.
This demonstration has been selected as a “leading project” in the Tokyo Metropolitan Government’s “Tama Innovation Ecosystem Promotion Project”. In addition, we are collaborating with the “Neighbor Good Project”, a participatory co-creation project for watching over people, which was launched in May 2022, where the movement in people’s daily lives becomes new value. In the future, we will continue to aim to ensure that watching over and going out will lead to the
revitalization of the region in a better way.
Demonstration background of “Senior/child walking promotion service using monitoring tags and ICT”
While there are concerns about the aging of the population in many countries around the world, Japan’s population aging rate (aged 65 and over) in recent years has risen at an unprecedented rate even overseas. Data * 1 that it will become a “super-aging society” in the first place has also been announced. In addition, the environment surrounding children has changed greatly with the times, and with the increase in double-income households, the amount of time spent alone or with children has increased, and the number of local volunteers has decreased. The “eyes of the region” are being lost. In the Tama area, where this service will be demonstrated, it is said that seniors are becoming more concerned about their health due to the reduced opportunities to go out due to the corona vortex, and there are a relatively large number of children. It is In addition, due to the declining birthrate and aging population, it is also possible that there are fewer opportunities for interaction between seniors and children in the community.
To solve local issues, G&S collaborates with Keio Electric Railway, Odakyu Electric Railway, and Oracle Japan-Promoting healthy longevity by creating opportunities for the elderly to go out–Improvement of school routes that contribute to watching over children through station passage notifications– Based on the creation of mutual existence recognition between neighboring residents starting from the store, we aim to revitalize the city where children and the elderly can live safely and securely by going out.
*1 Japan Institute for Labor Policy and Training “Databook
International Labor Comparison 2017”
https://www.jil.go.jp/kokunai/statistics/databook/2017/index.html Overview of Demonstration of “Senior/Children’s City Walking Promotion Service Using Monitoring Tags and ICT”
In this demonstration, as a measure to create opportunities for the elderly to go out, promote healthy longevity, and lead to safe and secure city walks for children, the elderly and children living in Tama City and Hino City are given a watch tag “biblle”. (Bibble)”* will be distributed.
Among these efforts, the initiative with Keio Corporation will focus on encouraging seniors to go out, and will conduct demonstrations aimed at improving motivation to go out and revitalizing nearby stores through a point rally. When seniors with watch tags go out, points are awarded for passing by supporters who have downloaded a dedicated smartphone app living in the area, and for visiting stores equipped with 50 dedicated receivers in the area. increase. Earned points can be exchanged for eligible products at flower shops at Keio Tama Center Station, Seiseki Sakuragaoka Station, and Keio Nagayama Station. In addition, in efforts with Odakyu Electric Railway, we will focus on watching over children and seniors, and as part of the “Odakyu x biblle Watch Notification Service” that is being demonstrated by Odakyu Electric Railway, we will send emails to families when passing through the station. Expand and implement services. In addition to the conventional method of passing through the station ticket gate, we will provide a mechanism to deliver mail including near the station (inside the city).
Demonstration period: November 1, 2022 (Tuesday) to February 28, 2023 (Tuesday) Core company: George & Shawn Co., Ltd.
Cooperating companies: Keio Electric Railway Co., Ltd., Odakyu Electric Railway Co., Ltd., Oracle Corporation Japan
Role of each company
G&S: Providing monitoring tags/receivers, building point management systems, developing applications for participants
Keio Electric Railway: Inviting measures to residents along railway lines, attracting shops along railway lines, earning points, and installing terminals
Odakyu Electric Railway: Inviting measures to residents along the railway line, providing mail delivery service for children
Oracle Japan: Various applications and infrastructure development support For details on the measures, please refer to the special page below. Special page on the Neighbor Good Project page:
Service to encourage seniors to go out using monitoring tags and ICT ・Promoting healthy longevity by creating opportunities for the elderly to go out through a point rally
We will provide a mechanism that allows you to earn points by visiting local shopping streets and mobile sales vehicles with a watch tag. Demonstration area: Tama city and Hino city area
User recruitment period: October 12, 2022 (Wednesday) to November 18, 2022 (Friday)
Eligible people: Seniors aged 65 and over living in the Tama area (Tama City, Hino City, etc.)
Merchandise exchange stores: Scheduled flower shops near Keio Tama Center Station, Keio Nagayama Station, and Takahatafudo Station [Image 3
・Establishment of an environment for walking around the city where people can safely say “Have a nice day” by watching over the station Provides a mechanism to deliver emails to specific locations when children or seniors to be watched over go out.
Demonstration area: All Odakyu Tama Lines and areas around Tama Center Station User recruitment period: October 12, 2022 (Wednesday) to November 18, 2022 (Friday)
Eligible people: ONE members who have elementary school students using the Odakyu Tama Line or new ONE member registrants
Email distribution bases: 7 locations including stations on the Odakyu Tama Line and station buildings near Odakyu Tama Center Station [Image 4
Tama Innovation Ecosystem Promotion Project
Aiming to create a virtuous cycle (ecosystem) that continues to generate innovation in the Tokyo/Tama area, various players such as SMEs, universities/research institutes, and startups are developing initiatives to interact and strengthen cooperation.
VISION aimed at by this demonstration
We will revitalize the city by promoting and improving activities in the six areas that make up the city.
Reference for initiatives
From January to March 2022, G&S will carry out the “Hanasaka Project” as a demonstration experiment to promote health and revitalize the city’s community at Keio Electric Railway and Hino City. We have started demonstrating the new service “Odakyu x biblle Mimamori Notification Service” that aims to create a “friendly” town. ・”Machi no Hanasaki Project” Demonstration experiment for promoting health and revitalizing the city’s community
To verify whether motivating “a little fun” and “contributing to the community” will lead to promotion of going out, we will conduct the “FY2021 New Coronavirus Infectious Disease Solution Social Business Joint Project” of Hino City, Tokyo. It was carried out by Keio Electric Railway Co., Ltd., using the “Creation Business Subsidy”. Participants who have dedicated beacons (location information monitoring tags) or smartphone apps can exchange the points they have accumulated by passing each other on the road or by visiting designated point spots for fresh flowers and flower seedlings. I built it.
Press release from Hino City
“Machi no Hanasaki Project” – Proof-of-concept for promoting health and revitalizing the city’s community
・ Demonstration experiment of “Odakyu x biblle Watch Notification Service” starting from the station
It is a new service that aims to create a city where residents along the Odakyu Railway lines can live with peace of mind from the viewpoint of “protection” by linking the areas along the Odakyu Railway lines with the in-house system developed by G&S. So, we are working on it as part of the “Odakyu ONE Parenting Support Program” for the child-rearing generation that started in April 2022. Using the location information acquisition function that is updated when the monitoring tag passes and the reception function of the receiver installed along the Odakyu line and in surrounding
facilities, the current location of the child with the special tag can be confirmed to the parents by notification email through the app. It is a “child monitoring mail delivery function” that you can use. Press release from Odakyu Electric Railway
Demonstration of “Odakyu x biblle Mimamori Notification Service” starting from the station
https://www.odakyu.jp/news/o5oaa10000023djb-att/o5oaa10000023dji.pdf NEIGHBOR GOOD PROJECT
“Search together” “Watch over together”