Loro Piana Japan K.K.
[Loro Piana] Celebrities visit the launch event of the new loungewear “Cocoon Collection”
To commemorate the launch, a private preview will be held at Loro Piana Ginza store
Loro Piana Japan Co., Ltd. launched the “Cocoon Collection” on October 12, offering elegant loungewear. Cocoon is a harmonious series of sensations that begins with the texture of materials, colors, forms that envelop you, and comfort, leading to the definition of
stress-free living. This new collection is a style that allows you to spend a relaxing and happy time, whether you are alone or with your loved ones, from everyday clothes to clothes for private time. Celebrities and VIPs attended the private preview held at the Loro Piana Ginza store to commemorate the release. We thoroughly enjoyed the earth-friendly catering “Kelly’s kindness food” and B2B by Yuka Mizuhara x Mayu Kakihata.
Guests (in alphabetical order): Junko Kato (Dentist/Creative Director), Maki Tamaru (Actress/Model), Hana Matsushima (Model), Misako Yasuda (Entertainer), Kotoko Yamaga (Model/Brand Director), Yuki Maomi (talent/body beautician)
Maki Tamaru (actress/model)
Hana Matsushima (model)
Kotoko Yamaga (Model/Brand Director)
Misako Yasuda (Entertainer)
Catering: Kelly (model)
Catering produced by Kelly
DJ: Yuka Mizuhara (model/DJ), Mayu Kakihata (DJ)
Mayu Kakihata & Yuka Mizuhara (DJ)
To coincide with the launch, a new campaign was unveiled featuring Kirsty Hume and Iman Haman.
Loro Piana-Cocoon-Pop-Ins & Pop-Up Stores
■ Loro Piana Ginza store
Period: October 12th (Wednesday) ~
Address: 3-5-8 Ginza, Chuo-ku, Tokyo
■ Pop-up store @ Hankyu Umeda Main Store 1F Kotokoto Stage 11 Period: October 12th (Wednesday) to 18th (Tuesday)
Address: 8-7 Kakuda-cho, Kita Ward, Osaka City, Osaka Prefecture ■ Pop-up store @ Isetan Shinjuku Main Building 1F The Stage
Period: October 26th (Wednesday) to November 2nd (Wednesday) Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
■ Loro Piana official online store
Details about this release: