Lixis Co., Ltd.
Luxury for seniors. Compared to the working generation’s “experience consumption”, seniors have a higher tendency to “consume things”. Lixis publishes free survey results on petit luxury and luxury for seniors
Lixis Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yuko Sasaki, hereinafter Lixis) will release the results of a survey on seniors’ frailty awareness and health awareness by frailty status for free on October 3, 2022. announced.
● “Petit luxury for seniors and a little daring luxury. Two major characteristics that are different from the working generation Download URL: https://form.k3r.jp/lyxis/wpdl112210
From September 12th to September 13th, 2022, an online survey was conducted on the theme of “luxury” for 214 men and women in their 40s and above nationwide. As a result, we asked 155 people who answered that they “have some luxury” (regardless of the size of the luxury), and then asked more detailed questions from the perspective of “little luxury” and “a little extravagance”. .
As a result, when comparing working generations in their 40s and 50s with seniors, it was found that senior women, in particular, tended to have their luxuries influenced by “emotions,” and that seniors tended to “consume goods” more than working generations. There are two major things that have come to light.
*In this survey, respondents were asked to give subjective responses to “luxury,” “mini-luxury,” and “a little extravagant.”
What you can learn from this white paper
Actual Petit Luxury for Seniors
Reasons, amounts, and frequency of petit luxury
A bit of daring luxury for seniors in action
The reason for a little extravagant luxury, the amount
Senior market business creation support project: email@example.com About senior business creation support project:
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