Michinoku Coca-Cola Bottling Co., Ltd.
Michinoku Coca-Cola Bottling Co., Ltd. and Unite Holdings Co., Ltd. Donate a portion of sales to Akita Prefecture from the joint campaign “Eco-friendly Lifestyle Project to Protect the Earth”
Awareness-raising activities to promote understanding and action against marine litter, and support for river and coastal cleanup organizations
Michinoku Coca-Cola Bottling Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture; President: Hirokazu Tanimura) has launched a joint project with Unite Holdings Co., Ltd. Eco-friendly Living Project” was implemented, and a list of donations was presented on Friday, September 30th.
This project aims to inform prefectural residents about June’s “Environment Month”, deepen their interest and understanding of environmental conservation, and motivate them to proactively engage in environmental conservation activities. Takayanagi) It was developed as a storefront campaign at each store. A portion of the sales of the target products will be donated to each prefecture, and will be used to raise awareness to promote understanding and action against marine litter, and to support organizations that clean up rivers and coasts. The target products are “Coca-Cola”, “Georgia Japan Craftsman”, and “I Lo Ha” brand 350-555ml PET, a total of 10 items, all of which use 100% recycled PET bottles.
■ Campaign Overview
[Implementation period] June 1, 2022 (Wednesday) to June 30, 2022 (Thursday) [Stores] Unite (Itoku, Takayanagi) stores
[Utilities] Support for organizations that clean up rivers and coasts [Image 2
Overview of the presentation ceremony
[Date and time] September 30, 2022 (Friday) 13:30-14:00
[Place] Akita Prefectural Office Main Building 2F Presentation Room [Donation amount] 219,817 yen
[Attendants] -Akita Prefecture- General Manager of Living Environment Department Mr. Yoshio Makabe, -Unite Holdings- Itoku Co., Ltd. Managing Director and General Manager of Product Division Mr. Yoshito Sato, -Our Company- General Manager of Customer Sales Division Ryuichiro Tachi
Unite Holdings Itoku Co., Ltd. Comment from Mr. Yoshito Sato, Managing Director and General Manager of Product Division
“For both Itoku and Takayanagi, our holdings have set initiatives to achieve the SDGs as an important indicator of our business activities. I heard that the donation will be used for activities to protect the natural environment of Akita Prefecture. I am proud to be able to contribute, even if only in a small way, to the future.”
Comment from Ryuichiro Tachi, General Manager of Customer Sales Headquarters “Our vision is to bring about positive change by enriching the world, and we hope that this donation will serve as an opportunity to encourage people to understand the natural environment and take action. Going forward, together with Unite Holdings and various partner companies, the public and private sectors will work together to earnestly work to help resolve the issues faced by Akita
Comment from Mr. Yoshio Makabe, General Manager of Living Environment Department, Akita Prefecture
“The coastline of Akita Prefecture consists of sandy beaches with gently curved coastlines, and is blessed with about 150 species of various kinds of seafood.In recent years, marine activities have become popular, and a good coastal environment has been preserved. In order to pass on such a good environment to the next generation, the prefecture has started collecting and processing coastal debris and beautifying the environment not only in the coastal area but also in the inland area. We are working on these activities, and we hope that the donations will continue to be used carefully for coastal conservation activities.”
About Michinoku Coca-Cola Bottling
Michinoku Coca-Cola Bottling Co., Ltd. manufactures and sells Coca-Cola products in Aomori, Iwate, and Akita prefectures. We aim to be a company that not only delivers soft drinks that enhance lifestyles, but also develops various businesses that are closely related to daily life, and is close to the “positive” and “happy” lifestyles of local residents. While being a member of the Coca-Cola system, we aim to fulfill our responsibilities as a local company operating in the North Tohoku region, create positive change and create social value, and sustainably contribute to the development of the local community. We are working on it.
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