MicroAd Co., Ltd.
MicroAd launches “UNIVERSE for Nationwide Travel Support”, an advertisement distribution service for local governments that utilizes the data held by “UNIVERSE”
– Enables effective marketing to prospective users of “National Travel Support” –
MicroAd Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Kentaro Watanabe, hereinafter referred to as MicroAd) utilizes the data held by the marketing data platform “UNIVERSE” to create an advertisement distribution service “UNIVERSE for nationwide” for local governments. We will start providing travel support. This will enable effective marketing targeting potential users of nationwide travel support. Since its launch in 2016, “UNIVERSE” provided by MicroAd has received a wide variety of data from about 210 partner companies and media in addition to its own audience data. We collect and analyze various linked data in an integrated manner using our proprietary data collection platform, and provide data products specialized for various industries.
From October 11, 2022, 46 prefectures excluding Tokyo (*) have started “National Travel Assistance” as a policy to stimulate demand for domestic travel.
In response to this, MicroAd will start providing a new advertisement distribution service, “UNIVERSE for Nationwide Travel Support”, which specializes in nationwide travel support for local governments. * Nationwide travel support: Tokyo will start on October 20, 2022. The target period and conditions differ depending on each local
“UNIVERSE for Nationwide Travel Support” combines media data centered on lifestyles such as travel, outings, and event information, and interest groups for GoTo Travel and prefectural discounts analyzed from behavior history on the web. , to derive interest groups for nationwide travel support. This makes it possible to deliver advertisements targeting those who are likely to use the nationwide travel support.
As an effect measurement after ad distribution, we will analyze the areas where users were most interested in appealing by prefecture. In addition to this analysis, we will provide a report that visualizes the trends of interests and interests that users seek for travel based on their behavior history on the web.
In addition, it will be possible to conduct surveys to investigate changes in awareness, such as whether the level of user interest in travel promoted by local governments has increased.
By providing total support from advertisement distribution to provision of analysis reports, it can be used for future promotions by local governments.
■ Characteristics of “UNIVERSE for Nationwide Travel Support” 1. Capable of pinpoint appeal to potential users of nationwide travel support By combining lifestyle media data and data such as those interested in GoTo Travel and Kenminwari, it is possible to derive the potential users of nationwide travel support and distribute targeted
2. Provision of analysis reports after advertisement delivery We will analyze by prefecture the areas where users were most interested in appealing. In addition, we will also report the analysis that visualizes the trends of interests and interests that users seek for travel.
3. Provision of questionnaire survey reports after advertisement distribution Through this advertisement distribution, it is possible to conduct a questionnaire survey on the increase in user interest in traveling to local governments and changes in awareness.
MicroAd will continue to strive to enhance its product appeal by leveraging the digital marketing knowledge it has cultivated. In addition to local governments, we will provide comprehensive support to solve the marketing issues of advertisers.
Overview of MicroAd Co., Ltd.
Company name MicroAd Co., Ltd.
Representative Representative Director and President: Kentaro Watanabe Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business description Data platform business
Details about this release: