Mitsubishi Research Institute, Inc. Breaking News Expo 2025 Osaka/Kansai Expo 2020: Increase in intention to visit by people in their 20s

Mitsubishi Research Institute, Inc.
[Breaking News] 2025 Osaka/Kansai Expo: Increased intention to visit by people in their 20s
Interest in “myakumyaku” and “participation from overseas”

Mitsubishi Research Institute, Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Kenji Yabuta) will conduct its own awareness survey nationwide from April 2021 on the 2025 Osaka/Kansai World Expo every six months. I’ve been We will announce the results of the fourth survey conducted in October 2022.
1. Key points of the survey results
(1) Degree of interest: Rising among people in their 20s
Interest in the Osaka-Kansai Expo (*) was 31.3% nationwide, up 1.2 points from 30.1% in the previous survey.
By age group, 31.3% of 20-29 year olds are 5.2 points higher than 26.1% in the previous survey.
Fig. 1 Trends in interest in the 2025 Osaka/Kansai World Expo (by age group) [Image 1d50210-23-f7b6695719ebec830ace-0.png&s3=50210-23-22a5b04c0b625cfacc899df1b4ea2a50-742x352.png
Source: Mitsubishi Research Institute
* Percentage of respondents who selected “very interested” or “somewhat interested” in “degree of interest in hosting the 2025 Osaka/Kansai Expo”
(2) Items of high interest: “Venue ‘Osaka Yumeshima (an artificial island in the coastal area of ​​Osaka)’, ‘Participation of countries and international organizations from around the world’, ‘Theme ‘Designing a future society where our lives shine’, the concept ‘Future’ Social Experimental Ground”
As for items of high interest, overall, “Venue ‘Osaka Yumeshima (artificial island in the coastal area of ​​Osaka)'” was the highest at 22.7%, followed by “Participation of countries and international organizations” at 18.6%, and “Theme ‘Life’. 15.7% of the responses were for the design of a shining future society and the concept ‘experimental site for the future society’.
By age group, among the 20-29 year olds whose interest has increased, “character (myakumyaku)” was the highest at 25.3%, followed by “venue ‘Osaka Yumeshima (an artificial island in the coastal area of ​​Osaka)'” at 25.0%, and ” 21.5% answered “logo mark” and 19.4% answered “participation of countries/international organizations”. “Participation of countries and international organizations” has the same level of interest, with 18% to 19% of all age groups.
Figure 2 Interest in the content of the 2025 Osaka-Kansai Expo (by age group) [Image 2d50210-23-9ac22736947ad3c8f679-1.png&s3=50210-23-5f0aed7ec4f1204f89031f6aa3f315c5-742x768.png
Source: Mitsubishi Research Institute
(3) Intention to visit: rising among people in their 20s
Nationwide, 31.0% of respondents intend to visit venues during the Expo, up 1.3 points from 29.7% in the previous survey.
By age group, 20-29 year olds had the highest rate at 35.4%, an increase of 8.5 points from 26.8% in the previous survey.
In addition, since the figures are rounded to the second decimal place, the difference from the previous survey may not match. Figure 3 Changes in intention to visit Expo 2025 Osaka/Kansai (by age group) [Image 3d50210-23-78f79f2dabbd75e8a960-2.png&s3=50210-23-ebecfc84ce59779f4246dfdd56377eeb-742x352.png
Source: Mitsubishi Research Institute
2.Survey overview
Target: 2,000 men and women in their 20s to 60s nationwide
When: October 2022
Method: WEB questionnaire survey
Item: Recognition/interest in Expo 2025 Osaka/Kansai, intention to participate, etc.
Area division and number of respondents:
・Metropolitan area: Saitama Prefecture, Chiba Prefecture, Tokyo, Kanagawa Prefecture
・Keihanshin area: Kyoto Prefecture, Osaka Prefecture, Hyogo Prefecture ・Chukyo area: Gifu prefecture, Aichi prefecture, Mie prefecture ・Other East Japan: Other than the above, Niigata Prefecture, Nagano Prefecture, Shizuoka Prefecture and the east
・Other West Japan: Other than the above, west of Toyama Prefecture 400 people in each area
*In addition, the survey results are weighted (weighted back) to match the population composition ratio by area, gender, and age.

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