Mono Classic Co., Ltd. First in Mikawa, Aichi 150th anniversary of the founding of the long-established Dani sh furniture manufacturer “FRITZ HANSEN in SHOP” opens! The opening event “FRITZ HANSEN CAFE” will be held in collab oration with a cafe in

Mono Classic Co., Ltd.
[First in Mikawa, Aichi] FRITZ HANSEN in SHOP, a long-established Danish furniture maker celebrating its 150th anniversary, opens! The opening event “FRITZ HANSEN CAFE” will be held in collaboration with a cafe in Toyohashi city.
~ Touch Scandinavian chairs and Scandinavian jazz ~

Monoclassic Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture, Representative Director: Koji Sugiura, hereinafter referred to as “our company”) aims to propose high-quality and sophisticated interiors at its physical stores and EC site “SEVEN STYLE”. , renovated a 60-year-old reinforced concrete building that was a former furniture store, and opened a showroom in October for the long-established Danish furniture manufacturer “FRITZ HANSEN”, which celebrated its 150th anniversary in 2022. In addition, as an opening event, “FRITZ HANSEN CAFE” where you can experience the world view of Fritz Hansen will be held at the popular cafe “Phonon Cafe Room (Toyohashi City, Aichi Prefecture)” until November 17th (Thursday).

FRITZ HANSEN in SHOP toyohashi
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FRITZ HANSEN in SHOP toyohashi
The physical store and EC site “SEVEN STYLE” operated by our company will become a brand partner of the long-established Danish furniture manufacturer “FRITZ HANSEN” from October 2022, and will open “FRITZ HANSEN in SHOP” on the 1st and 2nd floors of the store. I was. It will be the first brand partner in the eastern part of Aichi Prefecture (Mikawa area).
After 60 years of renovation, the reinforced concrete building that used to be a furniture store was revived as a furniture store. We have furniture, lighting and accessories from the famous classic line to the contemporary line.
FRITZ HANSEN CAFE toyohashi
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“Fritz Hansen Cafe” is an event where Fritz Hansen’s brand partners and nearby cafes collaborate, which is rare in Japan, in order to let more people know the world view of Fritz Hansen.
We wanted to hold the “Fritz Hansen Cafe” in a special place as an opening event in the 150th anniversary of Fritz Hansen.
Fritz Hansen is a unique brand that combines classic and modern, which is rare in the world. The Phonon Cafe Room (Toyohashi City, Aichi Prefecture) immediately came to mind when collaborating with such a brand.
The interior of the store has a somewhat European atmosphere, and it is a calm place for adults that does not feel out of place even in a Scandinavian street corner. This collaboration has been realized at the Phonon Cafe Room, a creative space where music, food, and furniture are in good balance.
During the exhibition period, the phonon cafe room will be set up with Fritz Hansen furniture, lighting, and miscellaneous goods, allowing you to feel the world of Fritz Hansen. Arne Jacobsen’s masterpiece chairs “Egg Chair” and “Swan Chair”, which you may have seen somewhere, can also be tried on.
In a space different from the usual Phonon Cafe room, sit on the Ant Chair designed by Jacobsen and enjoy a special time while enjoying delicious coffee and scones, and the soothing music of Nordic Jazz that flows in the store.
[Special event page: https://sevenstyle.jp/?tid=14&mode=f17] [Image 3

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Phonon cafe room exterior
[Phonon Cafe Room]
Address: 2-19-6 Tsutsujigaoka, Toyohashi City, Aichi Prefecture OPEN: 9:00 – 18:00
CLOSED: Fridays and Saturdays
URL: http://www.phonon.jp/
event benefits
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If you bring the “FRITZ HANSEN coaster” distributed in the phonon cafe room to SEVEN STYLE during the privilege session, you can purchase Fritz Hansen products (furniture and lighting) at a special price. We are distributing it at the drink or cash register.
* Benefits (special prices) apply only at SEVEN STYLE stores. * Phonon Cafe Room does not accept product orders.
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During the exhibition period, to commemorate the opening of the Fritz Hansen Cafe, customers who purchase a coffee set from the Phonon Cafe Room will receive a “Fritz Hansen 150th Anniversary Tote Bag (not for sale)”. The label of the coffee set is a special specification for Fritz Hansen Cafe.
It will be sold at Phonon Cafe Room and SEVEN STYLE stores.
* It will end as soon as it runs out because it is on a first-come, first-served basis.
* Only over-the-counter sales are available.
About FRITZ HANSEN
Founded in Denmark in October 1872, Fritz Hansen is a historic and world-renowned interior design brand celebrating its 150th anniversary in 2022. I have a position as a global leader.
Driven by a passion for beauty, quality and the pursuit of
craftsmanship, we continue to collaborate with artists, designers and architects around the world to represent the modern Nordic lifestyle. We have collaborated with renowned designers including Arne Jacobsen, Cecilie Manz, Hans J. Wegner, Piero Lissoni and Poul Kjærholm to create collection items.
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SEVEN STYLE | Store Overview
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https://sevenstyle.jp/
Monoclassic Co., Ltd. | Company Profile
Company name: Mono Classic Co., Ltd.
Location: 3-28 Hirokoji, Toyohashi City, Aichi Prefecture
Established: August 2021
Representative Director: Koji Sugiura
Business description: Operation of real furniture and interior stores and EC site “SEVEN STYLE” (https://sevenstyle.jp/)

Details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000110138.html


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