My Voice
[Survey on flat-rate music distribution services] Over 20% of people used the service in the last year. Over 50% of paying users have an average monthly usage of 500 yen or more. Increased trend compared to past surveys
My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted the 7th Internet survey on the “flat-rate music distribution service” from September 1 to 5, 2022. We will inform you of the results of the investigation.
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■More than 20% of people used a flat-rate music distribution service in the last year. Of those, more than 70% used the service more than once a week, and the number has been increasing since 2017.
■Among those who pay for flat-rate music distribution services, more than 50% have an average monthly charge of 500 yen or more. Increased trend compared to past surveys
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[Survey method] Internet survey [Survey target] MyVoice questionnaire monitor [Survey period] September 1st to September 5th, 2022 [Number of respondents] 10,047
[Survey result details]
https://myel.myvoice.jp/products/detail.php?product_id=29007 Sound sources and music content to be used
Regarding the sound sources and music content used (multiple answers), 45.5% answered “video sharing sites”, 42.7% answered “music played on radio or TV,” and 32.9% answered “buying CDs.”
Compared to past surveys, “video sharing sites” are on the rise, and “rental CDs” are on the decline.
[Image 1
*The continuation of the graph can be seen in [Survey result details]. https://myel.myvoice.jp/products/detail.php?product_id=29007 Frequency of use of flat-rate music distribution services
More than 20% of people have used a flat-rate music distribution service in the last year. Among them, more than 70% used it more than once a week, and the number has been increasing since 2017. “Almost every day” is high among those in their teens and twenties, indicating that the ratio of heavy users is high.
[Image 2
Flat-rate music distribution service used in the last year
The flat-rate music distribution services used in the last year (multiple answers) were “Amazon Music Prime” for 41.7% of users, “Spotify” for 24.8%, “Apple Music”, “Amazon Music Unlimited”, and “YouTube”. Music” is over 10% each. Compared to past surveys, “Spotify” is on the rise, and “Amazon Music Prime” has been increasing since 2019.
Important points when choosing a flat-rate music distribution service The points of importance when selecting a flat-rate music distribution service (multiple answers), “Monthly fee” is 49.6% of users in the last year, “Number of songs” and “Quality of free version / free trial” are 3 each. Relatively strong, 22.9% of respondents said that their favorite artist’s songs are complete.
Among the main users of “Spotify” and “au Uta Pass”, “free version and free trial” ranked first.
Monthly fee for flat-rate music distribution service
Of those who used flat-rate music distribution services in the last year, less than 60% paid for them. Among them, more than 50% of respondents with an average monthly usage of “500 yen or more” are increasing compared to past surveys.
Almost every day / 4-5 times a week “700 yen to less than 1000 yen a month”, 2-3 times a week / once a week / 2-3 times a month “400 yen to less than 500 yen a month” ” is the volume zone.
[Image 3
Intention to use flat-rate music distribution services
20% of those who intend to use flat-rate music distribution services answered that they “want to use” or “somewhat want to use”. It has increased since the 2017 survey. Less than 60% of those who do not intend to use it (the total of those who do not want to use it and do not want to use it very much).