Nagoya Takashimaya The “men’s cosmetics sales floor”, which is expected to grow in the future, has been expanded by about four times the largest in the Tokai area “men’s cosmetics sales floor” reopens after renovation

JR Tokai Takashimaya Co., Ltd.
[Nagoya Takashimaya] The “men’s cosmetics sales floor”, which is expected to grow in the future, has been expanded by about four times [the largest in the Tokai area] “men’s cosmetics sales floor” reopens after renovation
■ Opening date: Friday, November 18 ■ Location: Cosmetics
(gentlemen’s) section on the 7th floor

In response to the expansion of the market, we will expand the “men’s cosmetics section” to about four times the previous size and reopen it. In order to strengthen the capture of the market-leading millennials and generation Z, we will introduce many new brands and expand various services.
market background
◆ The men’s cosmetics market is expected to expand by 2.1% to 158.3 billion yen (*) in 2022, boosted by SNS and remote viewing. (*Fuji Keizai survey)
◆The key users driving the men’s cosmetics market are young people in their teens to 30s, such as “Generation Z” and “Millennials.” (*Source: Senken Shimbun)
Background and purpose of the renewal
◆Although store sales struggled due to the corona crisis, sales of men’s cosmetics remained steady.
Approximately half of the customers in this sales floor are in their 40s to 60s, and less than 20% of customers in their 20s, who are driving the market, are still small. Aiming to acquire young people by expanding makeup-related products sought by young people.
Point of renewal
◆Four brands popular among beauty-conscious men are newly opened as “in-shops”. ◆In self-edited zones with themes such as “skincare,” “makeup,” and “fragrance,” more than 30 new brands will be introduced, bringing the total to approximately 60 brands. The handling capacity has been doubled compared to before.
◆”Cosmetic counter” is born newly. Dedicated staff who are familiar with the men’s cosmetics section are stationed. In addition to being able to try out the most suitable items according to your needs, we have introduced a new system to improve services, such as skin measurement with equipment equipped with AI functions.
⇒The total sales floor area of ​​the men’s cosmetics section has increased about four times!
4 much-talked-about brands appear as new stores (in-shops)!
Pioneer brand of men’s makeup! The first permanent shop in the Nagoya area A new age cosmetic brand. We have a large number of makeup items. [Image 1

-Fiveism by Three- Left) Naked Complexion Bar (15 colors in total) 5,720 yen each Right) Game Face Camo Kit Set (with brush and case) 8,140 yen
Japan’s largest comprehensive cosmetics brand
A brand that boasts high quality and high functionality that is deployed in 80 countries around the world.
[Image 2

-SHISEIDO Men- Left) Hydrating Lotion 3,300 yen Right) Ultimune Power Rising Concentrate 7,700 yen
Researching men’s skin for over 30 years! A brand specializing in men’s skincare [Image 3

-Lab Series- Left) Daily EZ Face Lotion ¥7,700 Right) Daily Water Lotion ¥4,400 A long-established fragrance brand from Italy
[Image 4

-Aqua di Parma- Left) Blue Mediterraneo Arancia Eau de Toilette 24,200 yen Middle) Colonia Eau de Cologne 23,540 yen Right) Bongiorno Room Diffuser 13,750 yen
A self-editing zone with an assortment of products by theme
In the self-editing zone, which has about 60 brands from Japan and overseas, which is about twice as many as before, we will introduce hot new brands in addition to the theme-based product lineup. [First store in Tokai area] [Skin care] 2nd store nationwide! Popular store with organic cosmetics
The men’s cosmetics line -Cosme Kitchen Homme- from Cosme Kitchen, a pioneer of organic cosmetics in Japan, is now available.
[Image 5

[Beauty equipment] Double care for skin and scalp Professional multifunctional facial equipment
[Image 6d47031-171-56c7226759c21fd50e2f-1.jpg&s3=47031-171-ad297a00ccacf2772f3d783aa0b14dba-3900x2505.jpg
-WQC- Tillet 107,800 yen
Established a cosmetic counter
Dedicated staff who are familiar with the men’s cosmetics section propose products
[Image 7d47031-171-264bdf64a2eb5d441ea5-6.png&s3=47031-171-1c57983c25d0e2efaf10c5782a66ef0d-219x180.png
Introduced skin measurement by AI!
[Image 8d47031-171-8d88bfc9219d95eb7090-0.jpg&s3=47031-171-1272b740aa2f531582b25d5b4547bd15-3900x2734.jpg
※The image is an image.
*Prices are displayed in total including consumption tax.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000171.000047031.html


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One thought on “Nagoya Takashimaya The “men’s cosmetics sales floor”, which is expected to grow in the future, has been expanded by about four times the largest in the Tokai area “men’s cosmetics sales floor” reopens after renovation

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