New Art Cima Co., Ltd.
“Rose BOX” with roses is available as a contract bonus / CHRISTMAS FAIR (Christmas Fair) held / EXELCO DIAMOND, which boasts overwhelming “brilliance” among diamond jewelry
-Held at all domestic stores from Saturday, November 5, 2022 to Sunday, December 25, 2022-
Excelco Diamond, a famous brand of diamonds that boasts a tradition of 200 years in Belgium and is loved all over the world for its overwhelming brilliance (main store: Ginza, Tokyo), will be open from Saturday, November 5, 2022 to December 25, 2022. “CHRISTMAS FAIR” will be held at all “Excelco Diamond” stores until Sunday (Sunday). [Image 1
The classic diamond cut, the ideal round brilliant cut, was invented 100 years ago by diamond cutter and mathematician Marcel Tolkowski. “EXELCO” was founded by Jean-Paul Tolkowski, the 7th generation of the family that inherited this invention.
“Excelco Diamond” has Jean-Paul Tolkowski as the head of the family and continues to provide customers with high-quality diamonds. At this fair, “CHRISTMAS FAIR” will be held at all “Excelco Diamond” stores for customers who are planning to get married and those who are considering purchasing bridal jewelry.
As a fair privilege, customers who come to the store will receive a ring holder to protect their precious ring. We also have a rose box and jewelry tray for those who have made a contract for a bridal ring. Please take this opportunity to visit a store near you.
[Outline of CHRISTMAS FAIR]
・ Target: All “Excelco Diamond” stores (52 stores)
・Schedule: Saturday, November 5, 2022 to Sunday, December 25, 2022 ■ Visit benefits
As a bridal jewelry professional, we would like you to treat your ring with care.
*Limited to first-time visitors.
■ Engagement ring (engagement ring) or loose diamond (naked stone) contract benefits
[For those who have made a contract for an engagement ring]
rose box (ring)
We will present a “Rose Box” that uses real roses (preserved flowers). Eleven roses have the meaning of “beloved”.
By setting a vow diamond in a rose box with 10 roses, you will have 11 roses and you can send a message of “beloved” to your partner. [Those who are thinking of proposing]
Rose box (naked stone)
If you want to propose but don’t know your partner’s finger size or preference, you can propose only with loose diamonds, and later you can choose a ring together.
The “Rose Box” proposed by Diamond Loose can also be used as the above “Ring Case” by replacing the plate with the included cushion. * When engraving the plate, it will take about 2 weeks for delivery and 2,000 yen will be charged separately.
■ Marriage ring (wedding ring) contract benefits
Jewelry tray/champagne pack
We will present a “Jewelry Tray” or Esthetic Salon La Parle “Champagne Pack” to those who have made a contract for a marriage ring.
-Privilege for contracting engagement ring and marriage ring at the same time- [Image 6
Fabulous Shine Beauty Cream
For those who have made a contract for an engagement ring and a marriage ring at the same time, we will present either the contract bonus for each or the esthetic salon La Parle “Fabulous Shine Beauty Cream 50g”.
* The benefits will end as soon as they are all gone.
[Excelco Diamond Brand Introduction]
Scientific evaluation of the brilliance of diamonds
Purchased diamonds have a brilliance rating
A system called “Salinerite” was developed to set standards and evaluate the brilliance of diamonds that are purchased. Excelco Diamond’s diamonds were used as “standard diamonds for beautiful brilliance” in the development of this historic device.
More than 99% of the diamonds of Excelco Diamond evaluated by “Salinerite” have won the highest evaluation, so you can fully enjoy the original brilliance of diamonds.
“Diamond Journey” where you can know the journey that one diamond traveled until you met two people
“Diamond Journey” is a new system that allows you to know the shape of the rough diamond you chose, how it was cut, and the journey to reach this diamond.
At the same time as you can feel the miracle of arriving at the two of you, it will be proof that it is a natural diamond. “Diamond Journey” is the latest technology that was made possible by our representative Jean-Paul Tolkowski’s “integrated in-house system” from selecting and purchasing rough stones to selling them at our stores.
Excelco Diamond is the first brand in the world to introduce “Diamond Journey”. -https://prtimes.jp/main/html/rd/p/000000225.000007438.html- [About Excelco Diamond]
Excelco Diamond (Head office: Chuo-ku, Tokyo) is the flagship shop of “EXELCO”, which is famous as a prestigious cut brand in Antwerp, Belgium, the world’s largest diamond market. As of October 2022, there are 52 stores in Japan as the finest diamond specialty stores. The Tolkowski family, a prestigious family of diamonds that has continued since the 1860s. The “Ideal Round Brilliant Cut” was devised in 1919 by Marcel Tolkowski, who was the fourth generation and also a mathematician. It is a cutting technique that analyzes the effect of light by cutting proportions and produces a rainbow-colored brilliance called “dispersion” that makes the diamond most gorgeous and beautiful. The birth of this ideal round brilliant cut has taken the history and tradition inherited by “EXELCO” for two centuries to a higher level, and has attracted royalty and celebrities around the world. Its unparalleled technology and quality, the happy collusion of tradition and innovation, is now inherited by Jean-Paul Tolkowski, who is the seventh generation of the family and is a master cutter, further expanding the fan base. The essential mystery of nature that the raw stone itself harbors is refined by skilled craftsmen and sublimated into a piece of “glittering art.”
URL: https://www.exelco.com/ Official Instagram:
Company name: New Art Cima Co., Ltd.
Representative: Tetsuya Shiraishi, President and Representative Director Founded: September 2015
Capital: 100 million yen
Business description: Manufacture and sale of bridal jewelry, etc. by bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Excelco Diamond”
Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo
A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (Securities Code: 7638), which is listed on the Tokyo Stock Exchange Standard. New Art Cima is engaged in business development centered on the sale of bridal jewelry (engagement rings and wedding rings).
Starting with “Ginza Diamond Shiraishi”
https://www.diamond-shiraishi.jp/ (58 stores in Japan), we are developing under the brand of “Excelco Diamond”
https://www.exelco.com/ (52 stores in Japan). increase.
Details about this release: