SANO KOUGEI Co., Ltd.
[CRAM] 2022.10.15 GRAND OPEN in Bandai City, Niigata City!
New brands only for CRAM and new developments of ethical jewelry!
Sano Kogei Co., Ltd. (Headquarters: Mitsuke City, Niigata Prefecture, President: Tatsuto Hirasawa) will open a jewelry shop [CRAM] with a new concept in Bandai, Chuo-ku, Niigata City on Saturday, October 15, 2022. ) will be open.
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With a new concept, we have developed a high-quality and simple new brand [CRAM] that allows you to face items neutrally, and has a lineup of anniversary jewelry, mainly wedding rings and engagement rings. Jewelry expressed using advanced technology has a simple yet unique design. We also accept full orders, where the designer draws an original design from scratch based on the customer’s request. SHOP CONCEPT
The store design incorporates the “manufacturing” of Sano Kogei, the parent company, into the store design, making it a unique store design for a jewelry shop.
The planks that would normally be used as the base for the interior of the wall were intentionally used on the entire surface, with the skill of craftsmen to ensure that there were no dimensional errors. We have incorporated the experience and technical skills in jewelry production that we have cultivated into the shop design.
On the main floor immediately after entering the store entrance, only the main showcase with a floating feeling is placed in the center, creating a space where you can face the items in a neutral way. [Image 2
BRAND CONCEPT
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The new brand “CRAM” offers simple and high-quality items that are carefully crafted one by one by craftsmen using advanced technology. We would like to reconstruct the value of jewelry by incorporating the processing techniques of craftsmen, which are cultivated through repeated training in daily creative activities, into the design, reviewing and re-evaluating the value.
Through these efforts, we aim to improve the value of jewelry and the value of craftsmen. It is an initiative aimed at passing on the technology to the next craftsmen.
SUSTAINABLE
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“CRAM” will start handling lab-grown diamonds, which have exactly the same physical properties as natural diamonds, aiming for sustainable store management with an eye on the future.
A lab-grown diamond is a real, eco-friendly diamond that is refined by growing it in the same way as natural diamonds in a laboratory (facility) that reproduces the growth environment of natural diamonds.
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In addition, we aim for sustainable store management by adopting jewelry cases and shop bags that use environmentally friendly materials such as artificial suede and FSC-certified paper.
CRAM store overview
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Store name: CRAM
Location: 〒950-0088
Bandai City Bus Center Building 2F, 1-6-1 Bandai, Chuo-ku, Niigata City Phone: 025-250-1224 [From 10/15 (*)]
[Weekdays] 11:00-20:00
[Saturdays, Sundays, and holidays] 10:00-19:00
Closed every Tuesday and Wednesday *Open on holidays
[WEB site | Reservation] https://cram.jewelry
*For inquiries up to the opening day (10/15), please contact the following. TEL: 025-288-6266 *Atelier CraM Niigata store
*You can check the latest business information from the website. *We ask for your cooperation in temperature measurement, wearing a mask, and hand disinfection during the implementation of measures against the new coronavirus.
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000023.000083206.html
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