Niigata Prefecture Tourism Association From October 30th (Sun), a train that jacks one train on the Keihin Toh oku Line is in operation with the theme of “Niigata intoxicated with gold and silver” (Niigata Prefecture)

Niigata Tourism Association
From October 30th (Sunday), a train that jacks one formation of the Keihin Tohoku Line with the theme of “Niigata intoxicating with gold and silver” is in operation (Niigata Prefecture)
Sunday, October 30, 2022 to Sunday, November 27, 2022

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As part of the information dissemination project in the Tokyo metropolitan area in collaboration with the public interest
incorporated association Niigata Prefecture Tourism Association, one train with the image of “Niigata intoxicated with gold and silver” is in operation for a limited time on the Keihin Tohoku Line. . Each part of the wrapped body of the 11-car train is decorated with the design of “Niigata, intoxicating with gold and silver.” Art works on the outside and inside of the car are based on the theme of “Skateboarding in the setting sun over the Sea of ​​Japan, BMX, and snowboarding on the silvery snowy mountains.” You can also enjoy a Niigata dialect quiz and an introduction to tourist spots in Niigata Prefecture on board.
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-About the design-
The design of the AD train and car body advertising is based on the image that is reminiscent of Niigata Prefecture’s concept of “Golden and Silver to intoxicate Niigata”.
Gold: “Skateboard and BMX in the sunset over the Sea of ​​Japan” Shirokane: “Snowboarding in the majestic snowy mountains”
The design is based on the theme of art works.

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On the outside and inside of the train, you can see art works with the theme of “Skateboarding in the sunset over the Sea of ​​Japan, BMX, and snowboarding on the silvery snowy mountains”.
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On board, you can enjoy introductions to sightseeing spots in Niigata Prefecture and dialect quizzes.
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Sightseeing spots are also being introduced on the train channel

Operating period
Sunday, October 30, 2022 to Sunday, November 27, 2022
Implementation vehicle
Keihin-Tohoku Line 1 formation
Keihin-Tohoku Line stop station
Omiya ⇒ Minami Urawa ⇒ Akabane ⇒ Higashi Jujo ⇒ Ueno ⇒ Kamata ⇒ Tsurumi ⇒ Higashi Kanagawa ⇒ Sakuragicho ⇒ Isogo ⇒ Hongodai ⇒ Ofuna “Niigata intoxicating with gold and silver” wrapping train special website On the special site, we also introduce spots of posters posted on the wrapping train, introduce Niigata dialects, and Twitter & Instagram posting campaigns.
https://niigata-kankou.or.jp/ngt/train_niigata2022
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Implemented SNS campaign
Find the moving advertising tower in Niigata!
Twitter & Instagram posting campaign
Period: October 30th (Sun) to November 27th (Sun), 2022
Prizes: JR East goods, special Niigata products
Application conditions:
・If you participate via Twitter
1. Follow @umasaniigata (https://twitter.com/umasaniigata)
2. Post with “#KeihinTohoku Line” and “#Niigata Wrapping Train” ・If you participate on Instagram
1. Follow @niigata_japan (https://www.instagram.com/niigata_japan_/) 2. Post with “#KeihinTohoku Line” and “#Niigata Wrapping Train” Number of winners:
Twitter: 10 people
Instagram・・・10 people
Winner Announcement: Winners will be contacted via direct message. inquiry
Public Interest Incorporated Association Niigata Prefectural Tourism Association Contact: Terao, Sakurada
TEL: 025-283-1188
Email: umasa@niigata-kankou.or.jp

Details about this release:
https://prtimes.jp/main/html/rd/p/000000095.000090796.html