Nippon Hallmark Co., Ltd. Helping self-care by giving form to daily thoughts. A gift campaign that makes “wr iting” fun

Japan Hallmark Co., Ltd.
Helping self-care by giving form to daily thoughts. A gift campaign that makes “writing” fun
During the period from October 7th (Friday) to October 17th (Monday), 2022, you can apply by following and retweeting (or following and liking) the official SNS!

Japan Hallmark Co., Ltd. (Headquarters: Shiba, Minato-ku, Tokyo) will carry out a “handwritten self-care campaign” on SNS.
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As a result of the corona crisis, we are spending more time at home and alone, and opportunities for direct communication are limited. As the situation continues, it is difficult to change the mood, and the keyword “corona fatigue” is also attracting attention.
As a company that helps connect hearts and minds, Hallmark has developed a variety of products, including greeting cards.
Communicating with someone through letters and cards, organizing your feelings in a diary, and caring about your writing can also lead to self-care. Therefore, we will carry out a gift campaign where you can enjoy Hallmark products.
campaign background
The Hallmark brand conducts product development, promotion, and social contribution activities under the mission of “helping people live their lives full of exciting moments while feeling compassionate and connected.”
In America, where Hallmark is located, greeting cards are exchanged on a daily basis, and cards are used not only for special occasions such as birthdays and Christmas, but also for encouragement and gratitude. Heartwarming handwritten cards have played a major role, especially in the situation where people are prone to anxiety and loneliness due to the corona crisis, and they have also done many projects at Hallmark in their home country.
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(From left) Promotion of free distribution of 2 million greeting cards, lettering art for sidewalks by artists
Initiatives on SNS and WEB
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From Hallmark’s (@hallmark) Instagram
I regularly post messages of encouragement using lettering art on SNS. In addition, in the web column “Ideas & Inspiration”, we provide tips for “self-care journals” as an effective way to write down and organize your thoughts and feelings.
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From Home Country Hallmark’s web column “Ideas & Inspiration” (
October 10th is World Mental Health Day, recognized by the World Health Organization (WHO). For those who feel anxious, stressed, or have worried people around them, Hallmark products may be a catalyst for healing and peace. This is the reason why we started this campaign.
Campaign overview
【Application period】
October 7, 2022 (Friday) 10:00 to October 17, 2022 (Monday) 23:59 【Application method】
Twitter: Follow & Retweet
Instagram: Follow & Like
[Number of winners]
6 people
[Present content]
Hallmark fun bag (greeting cards, notebooks, etc.) total about 5,000 yen [Campaign page URL]
▼ Click here for Japan Hallmark official SNS

Details about this release:


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