Notice of company name change and head office relocation

Placeholder Inc.
Notice of company name change and head office relocation

Placeholder Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Takashi Goto), which develops the next-generation theme park “Little Planet” ( where play turns into learning, will open in 2022. As of November 1, 2019, the company name will be changed to “Litopra Co., Ltd.” and the head office will be moved to “Tradepia Odaiba” in Minato-ku, Tokyo, and operations will begin at the new office on the 16th of the same month.
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Ritopura Co., Ltd. corporate logo

Overview of company name change and head office relocation
【Company name change】
New company name: Litpla Inc.
Former company name: PLACEHOLDER, INC.
Change date: Tuesday, November 1, 2022
[Head office relocation]
Relocation address: 9th floor, Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo 135-0091
Business start date at the new office: November 16, 2022 (Wednesday) * There is no change in the main phone number and various reception phone numbers.
*E-mail addresses of our employees can still be used after November 1st. In the future, we will proceed with the migration to the new address.
Background of the company name change
Since its founding in 2016, Placeholder has developed many digital attractions that can be experienced in real spaces using XR (*) technology, and through commercial facilities, public facilities, stores, childcare and educational facilities, etc. We have delivered it to everyone as “Future Asobi”.
Among them, the next-generation theme park “Little Planet”, which was born in 2018, has been supported by many people as an indoor amusement facility that has attracted more than 1 million people so far, and currently has 10 parks nationwide. Expanding. In 2021, we are expanding our recognition both domestically and internationally, with the opening of our first overseas park in Chengdu, China.
This time, we will further expand the business domain of “development and operation of real theme parks” that we have been working on so far, and will create “Little Planet” as a next-generation
entertainment IP (intellectual property) that transcends the framework of offline / online. In order to aim for further growth of the brand, we have decided to redesign our corporate value under the new name of “Litopra,” which is popularly known as the abbreviation of “Little Planet.”
Purpose of head office relocation
“Tradepia Odaiba,” where the new head office is located, is located in the same area as “Little Planet DiverCity Tokyo Plaza,” the only park and flagship store of “Little Planet” in Tokyo.
The new office will maintain the remote work-centered work style that has been ongoing since 2020, and will renovate the head office functions to become a “manufacturing base” centered on the planning, production and development of digital attractions and content. Details will be announced after mid-November after the relocation is completed. By concentrating our two major strengths of “development (=
technology)” and “operation (= hospitality)” in the Odaiba area, one of Japan’s leading entertainment cities, we will create further innovation. We will strive.
We will continue to work together as one to become a one-of-a-kind entertainment company under our corporate mission of “creating the future with fun”.
*XR (Extended Reality): A general term for technology that fuses the real and virtual worlds, such as VR (virtual reality), AR (augmented reality), and MR (mixed reality).
[What is the next-generation theme park “Little Planet”]
Little Planet ( is a completely new type of family theme park that uses the latest digital technology to stimulate children’s curiosity and creativity. We will provide children with “future play” through attractions that combine technology with traditional games such as sand play, paper sumo, and shadow play. Currently, in addition to the Tokyo metropolitan area, we are developing permanent parks in 10 locations nationwide, including Osaka and Nagoya (including collaboration parks).
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[Placeholder Co., Ltd. Company Profile]
Representative: Takashi Goto, Representative Director and CEO Address: TOC Building 4F, 7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo Established: September 2016
Business: Theme park business, experience design business
Placeholder has been operating the next-generation theme park “Little Planet” ( since 2018 with the concept of “play turns into learning”. We have human resources with diverse skills and careers, such as architects, game programmers, kindergarten teachers, and major theme park operators. jointly operated with). In 2019, we launched a full-scale experience design business that utilizes the knowledge and know-how we have cultivated so far, and we are providing unprecedented experiences that fuse digital and real at all facilities and stores.
Click here for corporate service “Little Planet for Business”:
Details about this release:


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