Limited sale of “Ojizo bread” where you can enjoy 3 flavors! “Boulangerie Bonheur Sugamo store” opens on Friday, October 7 The brand’s first face-to-face counter adoption
“Boulangerie Bonheur” operated by ONODERA GROUP’s Little Happiness Co., Ltd. (President: Yuji Onodera, Location: Chiyoda-ku, Tokyo) will open “Boulangerie Bonheur Sugamo” (hereinafter referred to as “Boulangerie Bonheur” on Friday, October 7). We are pleased to inform you that we have decided to open a new “Sugamo store”.
Boulangerie Bonheur has nine stores in Tokyo and Kanagawa Prefecture. As a bakery that blends into local life and makes you want to stop by every day, we offer delicious freshly baked bread made with safe and secure ingredients, from authentic French bread to familiar side dish bread.
The Sugamo store that will open this time is located on the main street, Sugamo Jizo-dori Shopping Street. Based on the concept of “everyday communication,” the brand’s first face-to-face counter has been adopted. We have realized a style that is typical of Sugamo, a city of humanity, where you can choose your favorite in a casual conversation with the store clerk. In addition to the “usual bread”, you can also encounter new bread in the shop where freshly baked bread is lined up.
happy curry bread
In addition to the popular breads familiar to Boulangerie Bonheur, such as the “Shiawase na Curry Bread,” which has sold over 150,000 units in total, the lineup includes “Ojizo Bread” and “Age Bread,” which are limited to the Sugamo store. It is a new product that is perfect for small souvenirs where you can enjoy the simple taste. To commemorate the opening, a campaign will be held on October 7th (Friday) and 8th (Saturday). “Boulangerie Bonheur Sugamo” aims to create a store that is rooted in the daily life of the region as a “bakery that makes you want to stop by every day” in Sugamo, a city that is loved by the locals.
[Sugamo store limited product]
《Ojizo Bread (206 yen including tax)》
Needless to say, bread with the motif of Sugamo’s famous “Togenuki Jizo”. There are three types of fillings: sesame paste, mashed paste, and custard. Combined with its appearance, it is perfect for small souvenirs.
《Agepan (196 yen including tax)》
Reproduce that nostalgic deep-fried bread that you often ate when you were young at an affordable price. It’s a product that is also pleasing to children’s snacks. In addition to the standard flavor, there are 6 types of lineup including walnut, raisin, and eclair. [Open commemorative campaign! ]
To commemorate the opening, a campaign will be held at the Sugamo store on October 7th (Friday) and 8th (Saturday).
《October 7 (Friday)》
The first 300 people who purchase the product will receive a “homemade brownie” as a gift.
《Saturday, October 8》
We will present a “Bonheur Original Eco Bag” to the first 300 people who have purchased products of 1,000 yen (tax included) or more. 【store information】
Store name: Boulangerie Bonheur Sugamo store
Opening date: October 7, 2022 (Friday) 8:00
Location: 3-14-17 Sugamo, Toshima-ku, Tokyo
Access: 6-minute walk from both JR/Toei Subway “Sugamo Station” and Toden Arakawa Line “Koshinzuka Station”
Business hours: 8:00-20:00
No regular holiday
Store appearance image
LINE Official Account
[About Little Happiness Co., Ltd.]
Business description: Operation of the bakery business “Boulangerie Bonheur” Location: 17th floor, Ote Center Building, 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004
Established: October 1, 1990
Capital: 20 million yen
Representative: Yuji Onodera, President and Representative Director URL: https://www.yakitate-pan.jp/
[About ONODERA GROUP]
ONODERA GROUP is globally developing various businesses such as food, human resources, health and sports, including LEOC Co., Ltd., which provides meals at more than 2,700 locations nationwide. Based on our corporate philosophy of “Delivering joy and excitement to our customers, growing and happiness to our partners, and contributing to society,” we will continue to take on further challenges as a leading company in the “creation of happiness” for each individual.
Location: 17th floor, Ote Center Building, 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004
Established: April 1, 1983
Capital: 50 million yen
Representative: Group Representative Yuji Onodera
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