Otobank Co., Ltd.
A new style of reading using “ears” is recommended for business people! Two out of three people feel growth at work through the use of audiobooks-Audiobook White Paper 2022 [Reading Week Special Issue]- The number one audiobook that is useful for work selected by users is “7 Habits”
Otobank Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Yuya Kubota, hereinafter “Otobank”) listens to the reading week (October 27th to November 9th) starting on October 27th. We present the results of a study on book “audiobook” use and growth at work.
This survey was conducted targeting users of the distribution service “audiobook.jp”, which has 2.5 million members and the largest audiobook lineup in Japan (* 1) operated by our company. We have seen that the use of audiobooks improves reading efficiency, deepens knowledge and learning, and leads to growth at work.
*1. Japan Marketing Research Organization November 2021 survey. Research on the number of Japanese audiobooks in the lineup. [Image 1
-Summary of Survey-
Survey period: September 8th (Thursday) to September 13th (Tuesday), 2022 Research agency: In-house research
Survey target: Men and women aged 20 to 69 who use “audiobook.jp” Number of valid responses: 1347 people
Survey method (aggregation method, calculation method): Internet survey (in-house aggregation from questionnaire form)
Audiobooks are “listening books” read aloud by a narrator or voice actor. In recent years, with the rapid spread of smartphones and wireless earphones, the environment for using audio content has been rapidly established, and the introduction of subscription services that allow you to listen to various works as much as you want for a fixed price. In June 2022, the number of members of “audiobook.jp” exceeded 2.5 million, 13 times more than five years ago. Currently, audiobooks are spreading as the third type of book following paper and e-books. In addition, audiobooks are attracting attention as a learning and reskilling tool for busy business people because they can be read at any time, such as while traveling, doing housework, or exercising, as long as the ears are open.
Therefore, Otbank conducted a study on growth in the use and work of a third book, “audiobooks”, coinciding with Reading Week, October 27-November 9.
-Summary of survey results-
By using audiobooks, the number of people who read 4 or more books per month increased by 2.5 times! 92% of users answered that “reading efficiency has increased”
2 out of 3 people who have used audiobooks for more than a month say that they have experienced growth at work. 1.5 times more than people who have used it for less than a month
The top 3 responses to the growth in work felt through the use of audiobooks were “I acquired specialized knowledge,” “I improved my vocabulary and language skills,” and “I became able to do my work efficiently.”
User recommended! Audiobooks useful for work, 1st place is “7 Habits” -Details of survey results-
1. The number of people who read 4 or more books per month increased by 2.5 times through the use of audiobooks! 92% of users answered that “reading efficiency has increased”
When asked about the amount of reading (number of books) in a month, half (50%) of the respondents read one or less before using
audiobooks, but after using one or less, that number decreased to 13%. On the other hand, more than half (52%) of the respondents answered that they would read 4 or more books.
Focusing only on those who read 4 or more books, we can see that the number increased 2.5 times after using audiobooks.
In addition, to the question, “Do you think that the use of audiobooks has improved your reading efficiency?”, 92% of the respondents answered that they have “improved their reading efficiency” (“I strongly agree” and “I somewhat agree”). did.
2. 2 out of 3 people who have used audiobooks for more than 1 month say that they have experienced growth at work. 1.5 times more than people who have used it for less than a month
In response to the question, “Have you experienced growth in your work by using audiobooks?”, two out of three users (68%) who have used audiobooks for more than one month I answered “I really felt it” (“I really felt it” or “Somewhat I felt it”). Compared to users who have been using the service for less than a month, 1.5 times more people have “realized” their growth at work.
As shown in Study 1, the use of audiobooks significantly increases reading efficiency. Furthermore, by continuing to use it, it is believed that users deepen their knowledge and learning, leading to growth in their work.
3. The top 3 reasons for the growth in work felt through the use of audiobooks were “I acquired specialized knowledge,” “I improved my vocabulary and language skills,” and “I became able to do my work efficiently.”
When we asked those who felt that they had experienced growth in their work through the use of audiobooks, how they felt about their growth, the most common answer was “I acquired specialized knowledge” (32%), followed by “Vocabulary.” (24%), and “I can do my work more
By increasing reading efficiency with audiobooks, it seems that many people are able to input more knowledge necessary for work and make use of it in their work methods.
▼ User comments that audiobooks have helped them grow at work (partial introduction)
When I was instructing my juniors on task management based on “Working techniques not to be overwhelmed by work: The Law of Manana Complete Edition”, I caught the eye of my boss and decided to be a lecturer at an in-house study session.
Listening to “The world runs on systems – a way of thinking that grasps the essence of what is happening now”, I was able to recognize that systems are dynamic. As a result, my ability to formulate issues has improved, I have become able to manage efficiently, and I have been able to work almost without overtime.
After listening to and practicing facilitation-related audiobooks, I was able to hold more effective meetings than before, which was appreciated by my colleagues and superiors.
By imitating the narrator’s way of speaking, the intonation was added and communication became smoother.
I listened to books on behavioral economics and learned that people tend to make irrational decisions. The number of times I say no to people has decreased, and I am now able to work with good
communication while understanding others.
Listening to Thai audiobooks while commuting improved my language skills and made it easier to communicate with Thai employees.
4. User recommendation! Audiobooks useful for work, 1st place is “7 Habits” 1st Place “Complete Translation Seven Habits Restoration of Personalism” [Image 6
・ Author: Stephen R. Covey, Franklin Covey Japan / Translated ・ Publisher: King Bear Publishing
・Narrator: Aro Chagawa
・Distribution URL: https://audiobook.jp/product/176848
・Sales start date: May 9, 2014
Every day, I was chased by highly urgent matters and put off even the most important ones.
Listening to “The 7 Habits” gave me self-control and a desire to improve, and I was not afraid to fail, and even if I failed, I was not discouraged.
2nd Place “The Elephant Who Makes Dreams Come True”
・ Author: Keiya Mizuno
・ Publisher: Bunkyosha
・ Narrator: Ryuichi Kagehira, Toru Okawa, Junpei Asashina, Minori Naka, Yoichi Takatsuki
・ Delivery URL: https://audiobook.jp/product/98660
・Sales start date: September 28, 2011
By listening to this book and putting it into practice, I was able to gain confidence in my work.
When I’m having a hard time at work, or when I don’t want to go to work, I listen to “Dream Come True Elephant” on my way to work to motivate myself.
3rd place “Courage to be disliked — Teachings of “Adler”, the source of self-development”
・ Authors: Ichiro Kishimi, Fumitake Koga
・ Publisher: Diamond Company
・Narrator: Norio Kobayashi, Toru Ichimura
・Distribution URL: https://audiobook.jp/product/174867
・Sales start date: April 25, 2014
After listening to “The Courage to Be Disliked”, I was able to control my anger. Due to COVID-19, remote work has increased, and I was wondering what other people were doing, but listening to “The courage to be disliked” reduced my feelings of discomfort.
[October 23rd] Largest ever! A real event for a large gathering of “ear reading” lovers
In conjunction with the fall of reading, the largest audiobook user event in history (*) “Audiobook Meetup” will be held on Sunday, October 23rd. The first 70 audiobook users will be invited to the event. TARAKO, who is familiar with the role of Maruko in the anime “Chibi Maruko-chan”, will be a guest, and there will be a live reading of the audiobook, an announcement of the 2022 audiobook award chosen by users, and more. I am planning a plan.
*. In-house research (as of September 26, 2022) Among domestic audiobook service providers.
For details, please check the URL below.
■ What is an audiobook?
Audiobooks are “listening books” read aloud by a narrator or voice actor. Because you can enjoy reading with just your ears, you can enjoy “reading while reading” in every scene of your life, such as running, traveling by train or car, and doing housework, in addition to those who have difficulty reading.
This is an audio distribution service operated by Otobank Co., Ltd. that distributes the largest number of audiobooks in Japan. Renewed from “FeBe”, which started distribution in 2007, and started service in March 2018. We aim to expand the platform to popularize the audiobook category. The number of members will exceed 2.5 million in June 2022.
・ Service name: “audiobook.jp”
・ Site URL: https://audiobook.jp/
・ App Store page: https://app.audiobook.jp/ios
・Google Play page: https://app.audiobook.jp/android
The unlimited listening plan is 950 yen (tax included) per month. You can use it for free for 2 weeks after joining.
Individual purchase is possible for each work.
(* Mainly distributed in the same price range as books (1,200 yen to 1,500 yen).)
Ottobank Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Yuya Kubota) [Image 12
Developing a business centered on audio content, aiming to achieve “creation of a listening culture”, “barrier-free for the visually impaired” and “promotion of publishing culture”, boasting the largest number of distributions in Japan. Audiobook company. We have partnered with over 500 publishers, and our main business is the sale of audiobooks on Japan’s largest audiobook distribution service “audiobook.jp”, as well as the online book guide “Shinkan JP” (https://sinkan We are also engaged in book promotion business centered on .jp/).
Details about this release: