Perfect Co., Ltd.
Perfect Co., Ltd. introduces AI and AR technology to Kao Corporation’s base makeup brand “Prima Vista” web content “pore color unevenness finder”
You can use AI to measure your skin condition, find the color of face powder that suits you best, and try it through the screen with AR!
Tokyo, Japan (October 24, 2022), Perfect Co., Ltd. (hereinafter referred to as Perfect), which provides solution services utilizing AI and AR technology and encourages digital transformation (DX) in the beauty and fashion industries, AI skin diagnosis and AR makeup function are added to the online content “Pore Color Unevenness Finder” related to “Poreless Fixer”, a “durable face powder” that continues to be poreless, released by Kao Corporation’s base makeup brand “Prima Vista”. We are pleased to announce that we have introduced
With the introduction of this time, the “Uneven Pore Color Finder” uses AI technology to check the user’s skin condition, It is now possible to recommend a color that suits each user’s skin concerns from a total of six colors, “Crystal Pearl” and “Melon”, and to check the color with a digital tester using AR.
■ Click here for “Poreless Fixer Digital Tester”
Perfect’s various services, including the AR Virtual Makeup function, do not require external devices, etc., and can be introduced on the official websites and SNS of brands and retailers to support the provision of experiential content to consumers. To do.
■ Click here for various AI & AR introduction examples
https://www.perfectcorp.com/en/business/color-trends/en-japan-success-story-2022 A certain well-known domestic Depacos brand and Dracos brand, which have introduced services using AI and AR technology to their brand sites and e-commerce sites, reported that users spent more time on product pages, increased average customer spend, and reduced return rates. I’m here. We have compiled a wealth of information that will give you hints on how to improve the page performance of your brand site and e-commerce site.
■ Click here for details on the AR virtual make-up function
https://www.perfectcorp.com/en/business/products/virtual-makeup Click here for the base makeup AR demo experience
■ About Perfect Co., Ltd.
Perfect Co., Ltd. currently has bases in Taiwan (headquarters), Japan, the United States, Europe, China, and India, and has developed a series of beauty apps with over 900 million downloads, including the AR beauty app “YouCam Makeup”. A company that provides a virtual experience of makeup and accessories developed using advanced facial recognition technology and AI technology for brands, fashion brands, and retail stores as a service. By fusing beauty and technology, fashion and technology, we are building a platform that connects consumers and brands in an unprecedented way. Currently, we welcome more than 410 cosmetic brands as partners and develop more than 100,000 cosmetic products in more than 60 countries. We will support the provision of an environment where customers can enjoy a
comfortable shopping experience with less stress.
■ About this news release
The content and product information described in this news release may change in the future due to changes in market trends, social conditions, management policies, etc. Perfect Co., Ltd. does not guarantee the permanent consistency of the content described in this news release.
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