Persol Career’s high-class career change brand “iX” changed its name to “doda X”

High-class human resource service “doda X”
Persol Career’s high-class career change brand “iX” changed its name to “doda X” Aiming to be a brand that supports the “realization of career ownership” for high-class human resources

Persol Career Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Hiroshi Senoo, hereinafter referred to as Persol Career), which provides a job change service “doda”, etc., is the name of the brand “iX” for high-class human resources that it operates. will be changed to “doda X” – https://doda-x.jp/ – from October 3, 2022. At the same time, all services under the umbrella of “iX” will be changed under the umbrella of “doda X”.
■ Background of name change
Launched in 2019, “iX” has provided various “information” and “choices” as a partner for those who aim to strategically build their careers. From the start of the service to today, the social
environment surrounding “work” has undergone dramatic changes. With the lifting of the ban on side jobs, the introduction of a selective three-day work week by companies, and the spread of remote work during the corona crisis, the number of options for “working” is increasing. In addition, in this era of 100-year lifespans, the importance of “career ownership,” in which each individual thinks independently about what their career should be and builds their career, is increasing. It is thought that more and more people will not only stay at one company for a long time, but also change their careers, such as changing jobs, working side jobs, becoming independent, learning, etc., according to the times and their own circumstances.
In light of this trend of the times and changes in the values ​​of working people, in order to support the autonomous career development of people working in the world more than ever, we have named the historic brand name of PERSOL CAREER from “iX”. We have decided to change the name to “doda X”.
“doda X” will continue to evolve its services so that high-class human resources can realize the infinite possibilities of their careers and enjoy their working lives.
■ “doda X” services
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In addition to a scouting (headhunting) service that allows you to receive rare high-class job introductions from 4,500*1 carefully selected headhunters, a service that allows you to apply for yourself from among the job postings posted on “doda X”. Counseling by a high-class professional counselor*2 and coaching services*3 that are useful for forming an ideal career are available, and guide each individual to exercise ownership of their career.
*1 As of September 2022
*2 Separate registration for the doda agent service is required for use. Full service is planned for late October.
*3 This is not a service provided on the premise of job placement. An application is required separately from the scout service. A separate fee will be charged.
■ Intention of naming
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Since “X” means “unknown”, it is a service that allows you to meet infinitely expanding careers, and we want to be a service that opens up your own “infinite possibilities”. In addition, I expressed the encounters and relationships with various people, such as job seekers and companies, by using the “X” as a multiplication.
■ Comment from Yu Seno, President and Representative Director Persol Career’s mission is to give people the power to make “work” their own, and by providing working people with a variety of “work” options, all working people We aim to create a society in which people can learn about, choose from, and act on opportunities, in other words, to create a society that nurtures career ownership.
“doda X”, which was born this time, is a world where high-class human resources can choose their own jobs and work styles and expand various career possibilities while maintaining the name recognition and service reliability of “doda” as a career change brand. It is a brand that works to realize I believe that the realization of career ownership of high-class human resources will not only enrich the working life of each individual, but will also become the driving force that moves society in the future.
With the launch of “doda X,” PERSOL CAREER will promote this business with the aim of creating a world where individuals can independently form their own careers and continue to grow autonomously.
About Persol Career Co., Ltd.- https://www.persol-career.co.jp/- Persol Career Co., Ltd.’s mission is to give people the power to make “work” their own. offers. In May 2022, we will launch “HiPro”, a brand that supports the comprehensive utilization of professional human resources, and will enter the side business and freelance fields in earnest. We will use the collective strengths of the Group to create social value that focuses more than ever on the “work” of individuals, face social issues head-on, and aim to realize a society in which all “work” leads to smiles.
About our mission: https://www.persol-career.co.jp/mission_value/detail/ Details about this release:
https://prtimes.jp/main/html/rd/p/000000030.000049018.html