Plug Co., Ltd.
Exhibited at TOKYO PACK2022 “package design AI” that instantly evaluates designs and “product development starting from design” Held at Tokyo Big Sight from October 12 to 14. From 15:00 on the 13th (Thursday), representative Ogawa will be on stage at the seminar.
Plug Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Ryo Ogawa), which conducts package design development and marketing research, will be held at Tokyo Big Sight from October 12th
(Wednesday) to 14th (Friday), 2022. We will exhibit at TOKYO PACK2022. This time, we will exhibit two booths. The first is “package design AI” that instantly evaluates product design.
This service uses the results of consumer surveys of 10.2 million people as learning data, and is a system jointly researched with the University of Tokyo, and evaluates product designs in just a few seconds. It is an AI that greatly reduces the time and cost of product design development and contributes to improving the hit rate of products. It has been adopted by major food, confectionery, beverage, and toiletry manufacturers, etc., and has attracted attention as a hot topic for the significant increase in sales of products using this service. Received various awards sponsored by the Nihon Keizai Shimbun and the Tokyo Metropolitan Government. At the booth, you can see a demo to see how long it takes to evaluate. [Booth: East Hall 6/6-33] [Image 1
Second, we will exhibit “How to create products from design”. ●Supported the development project of the first consumer product for a long-established can maker with 116 years of history. We will introduce how we developed a new product using design during the development period of one and a half years.
●With design as the starting point, we have planned and developed products that have never been seen in the world, but that would make people happy.
The contents of the exhibition provide hints on how to proceed with product development and how to proceed with design development. Designers involved in the project are also at the booth. [Booth: East Hall 6/6-77 Package Design Pavilion]
◆Representative Ryo Ogawa will give a seminar on the theme of “The Future of Package Design Changed by AI and Design Thinking.” Please come and visit us!
Date: Thursday, October 13, 15:00-15:30
Venue: East 6 Hall Seminar Room
Application method: Reception on the day, first-come, first-served basis
◆Outline of “TOKYO PACK 2022”
Date: October 12th (Wednesday) to October 14th (Friday), 2022 10:00-17:00 Venue: Tokyo Big Sight
Visitor registration: https://www.tokyopack2022.jp/visitor/
Exhibition website https://www.tokyo-pack.jp/
Reference: What is “Package Design AI”?
This system uses the results of a consumer survey of 10.2 million people as learning data and was jointly researched with the University of Tokyo. There are two menus, “evaluation AI” in which AI predicts how consumers will evaluate designs, and “generative AI” in which design generation and evaluation are repeated to generate 1,000 design proposals in one hour. . This time, we will exhibit “Evaluation AI”. “Package Design AI”, which is fully online and can obtain consumer design evaluations in a short time, has been evaluated as being easier to obtain results than conventional consumer surveys, and has attracted the interest of many marketers. Popularization and utilization are progressing.
◆ Advantages of using “package design AI”
By using this service, you can create the following benefits. ・Significant shortening of product development period and cost reduction ・Contribute to increased sales of new and renewed products
・Contribute to improving the operational efficiency of product development staff, brand managers, and designers involved in product development
・It can be used in 51 categories, including beer and beverages, confectionery, food, seasonings, sake, pasta sauce, pharmaceuticals, hygiene products, cosmetics, pet products, Japanese daily delivery, and business books.
・It is possible to target by gender and age, realizing package development that appeals to the target layer.
・The risk of information leakage is greatly reduced because consumer surveys are not conducted.
・The usage fee is 15,000 yen per image for evaluation AI, or 500,000 to 700,000 yen per month (varies depending on the number of months contracted). Generated AI starts from 300,000 yen per project. ◆ Package design AI award history
“Deep Learning Business Utilization Award” Special Award
(Organizer: Nikkei Crosstrend, Nikkei xTECH, Support: Japan Deep Learning Association, Ministry of Economy, Trade and Industry) “Tokyo Contents Business Award 2021” (sponsored by Tokyo Metropolitan Government) Encouragement Award
“The 3rd Star Atpitch Japan” (sponsored by Nikkei Inc.) Atotsugi Venture Category Award, etc.
Package Design AI URL: https://hp.package-ai.jp/
[Plug Co., Ltd. Company Profile]
Location: 1-3-5 Kanda Jimbocho, Chiyoda-ku, Tokyo
Representative: Ryo Ogawa, President and Representative Director Business: package design development, marketing research, product development support, design evaluation, development and provision of generation AI
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