PORTO Co., Ltd.
PORTO launches “PORTO Analytics for CTV”, an advertising solution specialized for connected TV
– Full-funnel visualization of on-off integrated analysis centered on connected TVs –
PORTO Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Daiki Yoshida), a group company of CARTA HOLDINGS Co., Ltd., which operates the integrated marketing platform “PORTO” (https://portodsp.co.jp/), In October 2022, we will start providing “PORTO Analytics for CTV”, an advertising solution specialized for connected TV. As a result, companies that have placed advertisements through PORTO will be able to perform a full-funnel analysis of the advertising effectiveness of various media, both online and offline, with a focus on ad delivery to connected TVs.
Until now, in the development of advertisements on connected TV devices, it has been difficult to perform various analyzes that could be done in conventional digital marketing because the data identifier is different from that of conventional web browsers and smartphone applications. did.
This service collectively manages different identifiers depending on the advertisement distribution environment and the conversion point of the advertiser, and seamlessly analyzes them at the log level. Furthermore, by visualizing the effect of each media that can be distributed from PORTO DSP, it is possible to implement PDCA in advertising campaigns on connected TVs.
* Main indicators that can be analyzed at the log level Website visits, web conversions, app installs, brand lift, search lift, store visit measurement, purchase measurement, etc. after exposure to connected TV
In addition, PORTO Analytics for CTV enables integrated reach measurement that crosses other devices and formats and crosses various advertising media regardless of online or offline.
PORTO will continue to support the marketing activities of each advertiser, centered on connected TV and integrated distribution and analysis of media regardless of whether it is online or offline. About “PORTO” ( https://portodsp.co.jp/ )
“PORTO” is an integrated marketing platform that allows brand advertisers who place importance on branding to place ads with peace of mind. Premium DOOH”, etc. Currently, it is the only integrated marketing platform that can integrate measurement, management, and distribution of various formats across online and offline, such as audio, in-stream, DOOH, and premium display.
[PORTO Co., Ltd.] https://portodsp.co.jp/
Representative Director: Taiki Yoshida
Directors: Masashi Nishizono, Takehiko Kaneko
Location: Shibuya Solasta 15F, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo Established: January 4, 2021
Capital (including reserves): 10 million yen
Business description: Ad platform business for brand advertisers Details about this release: