Qutori Co., Ltd.
“A beautiful future for children. Together with mothers (friends) who live in the present.” Released a new collection using lab-grown diamonds and moissanite.
Jewelry brand michi willway, accepting orders at the official online shop.
FEATURE BRAND of POPAP, a media specializing in pop-up information operated by qutori Co., Ltd. (CEO: Tsubasa Kato, Headquarters: Shibuya-ku, Tokyo, hereinafter: qutori), which supports the growth of brands and creators. michi willway” has announced a new collection using “lab-grown diamond” and “moissanite”, which are attracting attention from around the world as sustainable gems, and has started accepting orders at the official online shop. (Official online shop: https://michi-jewelry.com/) In addition, a pop-up event will be held at NEWoMan Shinjuku (Shinjuku-ku, Tokyo) from October 4th (Tuesday) to 14th (Friday), 2022.
At michi willway, we want to create jewelry that takes into
consideration the future in which children live, so we use only recyclable materials and create shapes that make the most of the beauty of base metals by Japanese craftsmen. It is a jewelry brand that sticks.
We are developing a collection that blends into coordination and gives off a mode presence by thinking about the perfect relationship between “clothes and jewelry” by a former fashion designer.
◆Reflection (Silver925 earrings)
The series of balls that glitter beautifully in gold in the center is an image of each choice, and the silver rings on the left and right are rings of different sizes, imagining the past and the future. The left and right sizes are different, creating a design that gives a sense of continuity in the reflection of light.
It is a design with dignified strength and suppleness that can only be made by Japanese craftsmen.
The theme of this collection is “The Way We Live”
In 2022, the new collection will feature four women who embody their own way of life as mothers and women.
Based on each story, we propose jewelry that fits your life-size way of life. ◆Cheer (K10 Earrings)
By cheering and celebrating, we receive energy from each other. A world where such positive energy circulates is surely beautiful. Luxe series using “Lab Grown Diamond” for K10 (10 gold) material. The design is based on a cracker motif, imagining the scene of celebrating a loved one.
This time, we have announced a new collection using “lab-grown diamonds” and “moissanite”, which are attracting attention around the world as sustainable gems that do not scrape the earth.
We are developing a collection of minimalist designs that are close to everyday life, making use of the sustainable brilliance that does not shave the earth.
About “Lab-Grown Diamond” and “Moissanite”
“Laboguro Diamond” and “Moissanite” are both not involved in mining the earth and are not used for child labor issues or conflict funds. “Lab-grown diamonds” have exactly the same chemical components and characteristics as natural diamonds, just in a different environment. “Moissanite” is a gemstone discovered in 1893 from the impact site of a meteorite that fell to the earth. It is said to be 2.5 times brighter than a diamond, and is characterized by its iridescence. ◆ “LIMITED SHOP” held where you can actually see jewelry
From October 4th (Tuesday) to October 14th (Friday), 2022, we will open a limited-time shop at NEWoMan Shinjuku
(https://www.newoman.jp/shinjuku/). You can actually pick up and choose michi willway jewelry, which is usually only sold at the online shop.
Developing bags for independent adult women using ethical leather -Lyrss -https://lyrss.jp/ A gentle spicy natural aroma oil that makes you want to take a deep breath -casa 22 nini-https://www It will be a joint store with .instagram.com/casa22nini/?hl=ja. Please drop in at this opportunity.
A jewelry brand started in September 2021 by a fashion designer who became a mother, questioning mass production, mass consumption, and mass disposal, and wanted to create fashion items that considered the future of children.
In addition to original designs, each item also features a message that gives you the courage to live your own way.
Official online shop
-What is the POPAP・FEATURE brand-
POPAP supports brands (including individual creators, artists, models, stylists, chefs, etc.) that open up the future of creation together through the “FEATURE system” that starts with pop-up events. In the FEATURE system, in addition to PR support via POPAP media and SNS, we provide multifaceted support related to brand management, such as creating opportunities to open stores at pop-up events and branding throughout the year. Recruitment began in 2019, and as of February 2021, we are supporting 104 brands.
Pop-up events should not only be regarded as “temporary sales opportunities”, but also actively used for community building, branding, product research, etc., so that the brand’s world view can be cultivated and continuous development can be aimed. is intended for FEATURE system application method: https://www.popap.biz/feature-system *The FEATURE system includes selection based on form registration and interviews. Please check the above URL for details.
-What is POPAP, a media specializing in pop-up information-
POPAP is a media specializing in pop-up information that delivers “stories that can only be found here and now”. We aim to create a society connected by stories while weaving loving people involved in various fields such as fashion, lifestyle, food, and art.
WEB media: https://www.popap.biz/
Company name: qutori Co., Ltd.
Representative: Tsubasa Kato
Location: 3-14-4 Jingumae, Shibuya-ku, Tokyo
Established: July 2018
Business: Community-related consulting and creative business
Details about this release: