READY FOR Co., Ltd.
READYFOR and Tokyu Agency have partnered to launch a new program “FUN FLAG” that allows you to post “support advertisements” in Shibuya from today!
-Recruiting “Support Advertisement” projects from individuals with “push”-
READYFOR Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative: Haruka Mera) collaborates with Tokyu Agency Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Naoyuki Shibuya) to create a “support advertisement” for individuals in Shibuya. We will start the “FUN FLAG” program that can be posted today.
(Detail page URL: https://funflag.readyfor.jp)
Through collaboration between READYFOR, which operates a crowdfunding service, and Tokyu Agency, an advertising company, we provide consistent support for financial and rights concerns when individual consumers place advertisements, and support “promotion”. We will realize the posting of support advertisements.
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What is “FUN FLAG”?
“FUN FLAG” is a support advertisement crowdfunding program in which consumers can become advertisers and post “support advertisements”. We consistently support from crowdfunding to collect advertising funds to advertisement production, and smoothly realize the “I want to support” individual fans.
Features of “FUN FLAG”
1. Overwhelming track record of crowdfunding support
The crowdfunding service “READYFOR”, which has posted about 20,000 projects so far and boasts a circulation amount of over 27 billion yen, will support the financing of the cost of posting support advertisements.
2. Negotiations with rights holders
“FUN FLAG” will be in charge of licensing and arranging images and logos for rights holders such as talent agencies. Supporting advertising projects are possible with the authorization of rights holders.
3. Support advertisements can be posted in Shibuya
Tokyu Agency, an advertising company of the Tokyu Group that develops the city of Shibuya, will arrange the placement of the support advertisements with the support money collected through the support advertisement crowdfunding. In addition to Shibuya, it is also possible to arrange major OOH (*) nationwide (currently, other than the Tokyo metropolitan area will be adjusted as needed).
* OOH is an abbreviation for Out Of Home, and Tokyu OOH is an advertising medium posted in the streets such as Tokyu Line and Shibuya, mainly outdoors at the Shibuya Scramble Crossing.
For individuals who wish to advertise through “FUN FLAG”
Please check the details from the page below and apply using the dedicated form. ・ Details page URL: https://funflag.readyfor.jp/
Message from “FUN FLAG”
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About READYFOR Co., Ltd.
With the vision of “creating a world where everyone can do what they want to do”, we operate Japan’s first and largest crowdfunding business, donation and subsidy matching business. About 20,000 projects have been posted since the crowdfunding service started in March 2011, and more than 27 billion yen has been collected from about 1.2 million people. We support a wide range of people to take a step toward their dreams (as of October 2022).
・Company name: READYFOR Co., Ltd.
・Representatives: Haruka Mera, Naoki Hiura
・ Location: 7th floor, Sumitomo Real Estate Ichibancho Building, 8 Ichibancho, Chiyoda-ku, Tokyo
・Established: July 2014
・Capital: 100 million yen
・ Company page URL: https://corp.readyfor.jp/
・ “Crowdfunding service READYFOR” URL: https://readyfor.jp
・ “READYFOR Continuous Donation Service” URL: https://readyfor.jp/fundraising/ ・ “Ready Four Bequest Donation Support Service” URL: https://izo.readyfor.jp/ ・ “Fund, donation, subsidy planning and management service” URL: https://fund.readyfor.jp/
About Tokyu Agency
・ Company name: Tokyu Agency Co., Ltd.
・ Location: 1-1-1 Nishi-Shimbashi, Minato-ku, Tokyo
・Representative: Naoyuki Shibuya, Representative Director, President and Chief Executive Officer
・Established: March 1961
・Main business: Agency work for various advertisements, planning, drafting and production of advertisements, etc.
・URL: https://www.tokyu-agc.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000278.000031325.html