Dear members of the press
[Report Ocean Press Release] We conducted a survey to understand the state of the virtual tour market in 2022.
Adoption of advanced technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) is expected to bring lucrative opportunities to the industry.
Survey period: May 9th to September 12th, 2022
Research agency :
Survey contractor: Report Ocean Co., Ltd.
Survey target: The survey was conducted with 850 leaders from organizations of all sizes around the world.
Number of valid responses: (850 people)
Survey method: Telephone survey of 300 people, Internet survey of 550 people Survey Respondents: The survey was conducted across companies based on revenue. [Image 1
Survey results :
Q: Which types lead the virtual tour market?
By type, they are classified into 360 virtual tours, 3D virtual tours, and virtual reality tours.
By type, 3D virtual tours occupy a large share of the market. With the advent of the Internet, people have come into close contact with social media sites. People first visit websites, gather detailed information, and consider the products and services they need before making a purchase decision.
Additionally, social media such as Facebook, Twitter, and travel blogs have become popular media for people to discuss travel plans. Consumers are experiencing 3D virtual tours for a variety of uses, including tourism, real estate, and museums. , the above factors are attributed to the growth of the market by the 3D virtual tour segment. [Image 2
Q: Which applications lead the virtual tour market?
Based on application, the market is segmented into tourism, real estate, art galleries and museums, and others.
Based on application, the tourism segment held the major share of the market. Virtual tourism has experienced significant growth in recent years due to COVID-19. In virtual reality tourism products, immersive virtual reality creates an immersive environment for the user, placing the user’s senses in a virtual reality space for natural interaction, using various output and input devices. It aims to interact and make payments according to the laws of motion.
Q: What are the key factors driving the virtual tour market? Advertising and promotion is an essential business practice in creating awareness about the products and services offered by various companies before, during and after the pandemic. Before the pandemic, individuals preferred to physically attend events, but after the pandemic, individuals are severely restricted from staying at home. It became popular.
In the same way that individuals are restricted from participating in virtual events, sponsors have no choice but to take virtual tours. Sponsorships therefore provide important support for events and organizations. Additionally, sponsorships allow you to virtually promote your products and reach a large consumer base. That will increase the demand in the virtual tour market.
According to the CXO, the rapid development of events in the sports, gaming and entertainment sectors over the past decade and the increasing use of technologies such as the Internet of Things (IoT), artificial intelligence, augmented and virtual reality has made the event an Streamlining to the end is the main factor driving the growth of the market.
Additionally, many real estate and manufacturing industries are investing in virtual tour software to enhance the security of information and data shared online and reduce compliance issues within their organizations. The adoption of advanced technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) is further expected to create lucrative opportunities for the industry.
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