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Yui Aragaki to narrate for Melty Kiss’ “Birth Story”! “When the Melty Kisses start lining up, it feels like winter has come.”
Unveiled story behind the development of “Snowy Kuchidoke”! -5 ℃ Kuchidoke’s birth secret story “The uniqueness created by chance is wonderful”
Meltykiss “Birth Story” narrated by actress Yui Aragaki has been released on the Meltykiss website. From October 25th, three items from the winter limited chocolate “Melty Kiss”, “Melty Kiss Premium Chocolat / Fruity Rich Strawberry / Hatsumi Rich Matcha” will be on sale nationwide. It has been 12 years since Arakaki appeared in the advertisement for “Melty Kiss”.
In the Meltykiss “Birth Story” narrated by Arakaki, the secret story behind the development of “Snowy No Kuchidoke”, which cannot be imitated by anyone other than Meltykiss, is revealed. Introducing the story of Meiji’s challenge to achieve both a rich taste and aroma and a smooth mouthfeel. The history of the development of “Melty Kiss” is expressed in a miniature world.
Collecting cocoa beans from all over the world, pursuing a unique blend, and drawing a cute world view of the process of trial and error many times. Among the highlights of “Birth Story” are the reasons why Melty Kiss is only available in winter. You can get a glimpse of the proof of Meiji’s challenge in the convincing reason to achieve a mouth like snow. The sizzle that expresses richness and smoothness, and the miniatures that make up the story are both shot by hand, so we had to retake many times until we could get a good image. Arakaki narrates such a discerning video with a gentle voice.
In addition, we will introduce the history of Melty Kiss from its birth to the present. We will look back on the successive Melty Kiss packages that have changed their design every year and heralded the arrival of winter.
Overview of Melty Kiss “Birth Story”
In the Meltykiss “Birth Story” released this time, the secret story behind the development of the “Snow-like Kuchidoke” that cannot be imitated by anyone other than Meltykiss is revealed. Introducing the story of Meiji’s challenge to achieve both a rich taste and aroma and a smooth mouthfeel. The history of the development of “Melty Kiss” is expressed in a miniature world.
Collecting cocoa beans from all over the world, pursuing a unique blend, and drawing a cute world view of the process of trial and error many times.
Release date: Tuesday, November 1, 2022
Release location: Melty Kiss homepage
URL: https://www.meiji.co.jp/products/brand/meltykiss/history/ “Birth Story”
This is the story of the birth of “Melty Kiss”, which is now revealed for the first time.
In 1992, I wanted to deliver the deliciousness of high-end chocolate to more people.
A special chocolate “Melty Kiss” was born from such a wish.
The rich flavor and aroma of cacao is essential for high-end chocolate. And the smoothness of the mouth.
Unfortunately, it was difficult to reconcile the two.
The Meiji challenge has begun.
We collect cacao beans from all over the world and pursue an exquisite blend. Prototype after prototype in search of a unique mouthfeel.
And finally, a rich but delicately melted chocolate was completed. Darker, darker, melting.
The exquisite balance of this richness and delicacy,
It is maintained by setting the melting temperature 5 degrees lower than normal chocolate.
That’s why I named the first Kuchidoke that was finished by making it winter only.
A tip like snow…
Meiji Melty Kiss.
■ Shooting episode
The highlight of “Birth Story” is the reason why Melty Kiss is only available in winter. You can get a glimpse of the proof of Meiji’s challenge in the convincing reason to achieve a mouth like snow. The sizzle that expresses richness and smoothness, and the miniatures that make up the story are both shot by hand, so we had to retake many times until we could get a good image. Arakaki narrates such a discerning video with a gentle voice.
■ Comment from Yui Aragaki
Q) How did you find out about “The Secret of Melty Kiss” in Melty’s birth story? Arakaki)
I felt that I hadn’t really heard the secret story behind the birth of the product, and while pursuing a unique taste, I set the temperature at which it melts 5 degrees lower than usual, so I decided to use it in winter. I can only sell it, I can only deliver it to everyone in winter. I thought that it was another story that I pursued it, and it felt special because it was limited to winter. When the Melty Kisses line up, it feels like winter has come. I thought that the
individuality that such a coincidence created was really wonderful. ■ Melty Kiss History
30 Years of Melty Kiss
Introducing the history of Melty Kiss from its birth to the present. In the special content on the homepage, from the first “Melty Kiss” to the latest package in 2022, we will look back on the successive Melty Kiss packages that have bought designs every year and announced the arrival of winter.
* At the time of launch in November 1992, PKG was not posted due to test release.
URL: https://www.meiji.co.jp/products/brand/meltykiss/history/ [Image 5
■ Product information
Melty Kiss 30th Anniversary!
A winter-only chocolate that tastes like snow
Cumulative sales exceeded 100 billion yen!
* Cumulative sales from 1992 to 2021: 105.5 billion yen.
■ Melty Kiss
Since its launch in 1992, “Melty Kiss”, which has been popular as a standard winter-only chocolate product, is celebrating its 30th anniversary this year.
“Premium Chocolat” pursues the richness of creamy milk while leaving a clean aftertaste.
“Fruity dark strawberry” is a sweet and sour taste that makes the most of the original taste of strawberries. “Hatsumi no Ko Matcha” uses the first picking matcha from Nishio, Aichi Prefecture, and grinds it with a thin stone so that the flavor remains. We are particular about tailoring that allows you to feel the umami of matcha with little bitterness and astringency.
Please enjoy a pleasant and relaxing time with a snow-like mouth that can only be experienced in winter, which is unique to “Melty Kiss”. Nationwide sales: From October 25th
Price: open price
“Melty Kiss Premium Chocolat” (56g)
“Melty Kiss Fruity Strawberry” (52g)
“Melty Kiss Hatsumi Ko Matcha” (52g)
■Slowly in your own time… “Melty Kiss” western liquor chocolate now on sale! Meltykiss honey-pickled orange peel brandy and Meltykiss strawberry & orange cassis liqueur will be released nationwide from October 11, 2022. Ganache with fruit ingredients and Western liquor fresh cream wrapped in melt-in-your-mouth chocolate. You can enjoy your own reward time with a snow-like texture and luxurious fruitiness.
Price: open price
Nationwide sales: From October 11, 2022
“Melty Kiss honey-pickled orange peel brandy” (4 pieces)
Campaign page URL:
https://www.meiji.co.jp/products/brand/meltykiss/cmp/close2210/ [Image 11
■ Making/interview cut
Yui Aragaki (advertising character)
▷ Date of birth: June 11, 1988
▷ Birthplace: Okinawa Prefecture
After debuting in a fashion magazine, he has expanded his range of activities to include commercials, dramas, and movies. In 2017, he starred in the movie “Mix.”, which won the 60th “Blue Ribbon Award”. In 2021, he starred in “Escape is a shame, but it’s useful Ganbare Humanity New Year Special” and became a hot topic. In 2022, he will appear in the NHK taiga drama “Kamakura-dono no Thirteen”. As an actress, she is attracting attention in a wide range of fields, such as the movie “Seibou” scheduled to be released in 2023.
Details about this release: