Review Co., Ltd. Survey report What do people with oily skin value when choosing a foundation? The first place was “strong against sebum collapse”!

Review Co., Ltd.
[Survey report] What do people with oily skin value when choosing a foundation? The first place was “strong against sebum collapse”!
Information media “Makeup” ( operated by Review Co., Ltd. ( is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “what people with oily skin emphasize when choosing foundation”.
We will publish the results.
Survey outline
Survey target: Men and women in their 20s and older
Survey date: September 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (93 women and 7 men)
*When quoting the results of this survey, please use the URL of “Makeup” (
Summary of survey results
When we conducted a questionnaire to find out that oily skin is more important when choosing a foundation, the first place was “strong against sebum collapse”.
Others will be introduced in the ranking format.

The first place was “strong against sebum collapse”.
After the 2nd place, “choose by foundation type” and “low stimulus type” followed, and “easy to carry” came in 7th place.
1st place: Resistant to sebum collapse
・If you have a lot of oil, just by being hot, your skin will produce excess sebum and become shiny. So, I thought it would be good to have something specialized for sebum collapse. (Female in her 30s) ・As time passes, the sebum breaks down, causing pores to clog and wrinkle, making your skin look dirty. Also, even though I put on a beautiful make-up in the morning, I feel depressed if it is ruined by sebum breakdown. (Male, 20s)
・As time goes by, the area around the nose, where sebum tends to come out easily, will start to crumble, so choose a foundation that won’t ruin your makeup. (Female in her 40s)
The first place was “strong against sebum collapse”.
People with oily skin tend to lose their foundation due to sebum, so there are many people who choose a product that does not easily ruin their makeup.
2nd place: Choose by foundation type
・I use a low-oil powder foundation. It suppresses shine and adheres to the skin very well, so your makeup won’t come off easily. (Female in her 30s)
・I think my skin is oily instead of dry, so I choose a moisturizing foundation. Otherwise it will ruin your makeup. (Female in her 20s) ・Although I have oily skin, there is a considerable difference in the degree of dryness between summer and winter, so I choose the type of foundation. I use powder in summer and liquid in winter. (Female in her 30s)
The second place was “choose by foundation type”.
It seems that some people change the type of foundation depending on the season. 3rd place: Hypoallergenic type
・I have sensitive skin and am very prone to pimples. If you use a strong stimulus, it will become red and itchy, so focus on a low stimulus as much as possible. (Female in her 20s)
・Since there is a lot of sebum and acne often occurs due to the opening of pores, it is better to use a foundation that prevents sebum from collapsing and a foundation that is as light on the skin as possible. (Female in her 20s)
・I think that the less stimulation, the more gentle the skin environment will be, and the more people will be satisfied. (Male, 30s)
No. 4: Contains moisturizing and serum ingredients
・I think it’s better to apply foundation after thoroughly moisturizing your skin so that your pores won’t come off. There are many people who refrain from moisturizing only for those who are prone to oily skin, but I prefer to moisturize well so that the oil does not come off. (Female in her 30s)
・I feel that moisturizing is important no matter what, and I focus on moisturizing even though I have oily skin. I feel that it is effective in preventing wrinkles and sagging. (Male, 30s)
・Even if you have oily skin, if it doesn’t contain moisturizing and beauty ingredients, it won’t be good for your skin, and your makeup will easily come off. (Female in her 30s)
4th place: Oil-free
・My skin is extremely oily and oily, and at the same time, I am prone to breakouts, so I choose oil-free products as much as possible. (Male, 30s)
・Since your skin tends to become oily, it is best to use a type that is as non-greasy as possible. It is better not to worry about oily skin. (Female in her 40s)
・If you have oily skin and use a foundation that uses a lot of oil, your skin will become even more shiny. (Female in her 40s)
6th: UV effect is high
・Since the risk of sunburn is high due to excessive sebum, first the sunscreen with the highest number is the best, then apply the wrinkles around the nostrils, forehead and corners of the eyes if you have a tester and shop for about an hour. Check in the mirror by the restroom. The degree of adhesion of the mask is also a criterion for selection. (Female from 50s)
・Because getting sunburnt makes you look even worse, I think a foundation with a high sun protection effect would be good. (Female in her 30s)
7th place: easy to carry
・It can be said that it is highly practical if care can be performed even for a short time on the go. For this reason, we believe that good products should be portable. (Female in her 30s)
“Easy to carry” was the result of 7th place.
For those with oily skin, the foundation tends to crumble, so there was an opinion that it would be better to carry it around and easily remake it at any time.
In a survey of 100 people, 73.0% of the respondents answered that it was “strong against sebum collapse”.
Also, as the reason for answering, there were many opinions that the foundation easily collapsed due to sebum, and that the skin quickly became shiny due to sebum.
People with oily skin tend to lose their foundation easily due to sebum and tend to get oily, so it seems that they try to choose a foundation that can prevent that.
Please refer to it when choosing a foundation for oily skin. ■ Related articles
[Thorough comparison] 10 recommended foundations for oily skin
[Review] Can I use this with sensitive skin? Thorough explanation of LB seamless foundation dealers and reputation! !
[Review] How to choose a color? A thorough explanation of how to use the Cephine Silk Wet Powder Foundation! !
■ About Review Co., Ltd.
We operate the information site “Sublogg (” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
■Company Profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
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