Review Co., Ltd.
[Survey report] What should be emphasized when choosing a foundation that does not require cleansing? The first place was “Removed with soap”!
Information media “Makeup” (https://jafmate.co.jp/makeup/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “What to focus on when choosing a foundation that does not require cleansing”.
We will publish the results.
Survey target: Men and women in their 20s and older
Survey date: October 2022
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (94 women and 6 men)
*When quoting the results of this survey, please use the URL of “Makeup” (https://jafmate.co.jp/makeup/).
Summary of survey results
When we conducted a survey on what to focus on when choosing a foundation that does not require cleansing, the number one answer was “remove with soap”.
Others will be introduced in the ranking format.
1st place was “Removed with Soap”.
After 2nd place, it was followed by “Removes with hot water” and “It has coverage”, and “Choose by finish such as gloss / matte” came in 7th place.
1st place: Falls off with soap
・If you don’t want to use a cleansing agent, you need a foundation that can be removed with soap or else it will remain on your skin. (Female in her 20s)
・Even though I don’t need cleansing, I don’t feel comfortable without washing my face, so I often use products that come off with soap, etc., even if I don’t use cleansing. It’s easy. (Female in her 20s) ・If it comes off with soap, it seems to be gentle on the skin. However, on the contrary, there is also an impression that it seems that makeup is easy to collapse. It’s even better if it doesn’t fall apart even though it’s washed off with soap. (Female in her 30s) The first place was “Removed with soap”.
Even if cleansing is not required, most people wash their face, so many people choose products that can be removed with soap.
2nd place: Falls off with hot water
・Because cleansing is unnecessary, I’m worried that it will be too much of a burden on the skin unless it can be easily removed with hot water. (Female in her 30s)
・Every time I apply makeup, I have a hard time removing it. So I would appreciate it if there was a foundation that could be easily removed with hot water. (Female in her 30s)
・Since I have dry skin and tend to powder, I don’t want to put soap or oil on my skin as much as possible.
The second place was the result of “falling with hot water”. If you don’t need cleansing, there were many opinions that you should choose something that you can feel the effect even if you wash your hair with hot water.
3rd place: Good coverage
・When I hear about products that don’t require cleansing, I get the impression that they are mild and don’t have much coverage. (Female in her 30s)
・If you can’t hide the spots and dullness of your skin when you actually put the foundation on your skin, there’s no point in buying it. (Female in her 30s)
・When I say that cleansing is unnecessary, I have the image of a relatively thin foundation, so as someone in my 30s who is starting to worry about blemishes, I thought it would be nice to have coverage. (Female in her 30s)
No. 4: Contains moisturizing and serum ingredients
・For me, the one that contains moisturizing and beauty ingredients is the best among those who continue to use it. Regardless of the season, you can rest assured that moisturizing power and beauty ingredients are included even when it is dry and humid. (Female in her 40s) ・In the case of a foundation that does not require cleansing, if you think about wearing it for a long time, you will be very concerned about whether it contains moisturizing or serum ingredients. It’s a pity if powder is blowing. (Male, 30s)
・I wanted to use something that contains ingredients that are gentle on the skin without drying out or roughening the skin even after wearing it for a long time. (Female in her 20s)
5th place: High UV effect
・If your foundation has a UV effect, you don’t need to apply a UV sunscreen, so it’s gentle on your skin and doesn’t make it look thick. (Female in her 30s)
・It is the best foundation if it does not require cleansing and has a high UV effect as a countermeasure against UV rays. (Female from 50s) ・Since I have sensitive skin and cannot use cleansing and cannot apply sunscreen, I have no choice but to use a foundation that comes off with soap to prevent sunburn. (Female in her 40s)
6th place: Choose by foundation type
・I have dry skin, so it doesn’t go well with powder foundation, so I choose it based on whether it’s liquid or not. For example, even if it says that it will be removed with hot water or soap, I’m not sure if it can be removed properly, so even if it says that no cleansing is required, I will use it just like a normal foundation and cleanse it. (Female in her 30s)
・I have never used a foundation that does not require cleansing, but if I do, I would recommend a cream foundation. (Female from 50s) ・Is there a groundbreaking foundation that does not require cleansing? I thought. Isn’t it easy to fall on the contrary (easy to collapse)? I don’t want to use a liquid that looks like it’s going to be muddy. (Female in her 40s)
7th place: Choose by finish such as glossy or matte
・I think that just glossy skin gives a clean feeling, and the skin looks bright and beautiful, so choose a foundation that gives it a glossy finish. (Female in her 20s)
・Even if you don’t need to cleanse, the most important thing is the finish when you put it on. I don’t want to change the basic cosmetics that suit my skin, such as moisturizing and beauty serum ingredients. (Female from 50s)
・Even if you don’t need cleansing, foundation doesn’t make sense unless it has a firm finish, so I wanted to cherish the gloss and matte finish. (Female in her 30s)
“Choose by finish such as glossy or matte” was the 7th place. There were many opinions that even if cleansing was unnecessary, they wanted to focus on the finish.
In a survey of 100 people, 37.0% of the respondents answered that it would come off with soap.
In addition, as reasons for responding, there were many opinions that cleansing is unnecessary but because you wash your face every day, and that it is good to have makeup that does not easily fall off with soap but does not come off easily.
Even if cleansing is not necessary, most people always wash their face. How about using it as a reference for choosing a foundation that does not require cleansing?
■ Related articles
[Thorough comparison] 10 recommended foundations that do not require cleansing https://jafmate.co.jp/makeup/kurennjingufuyou/
[Review] Easy to dry? A thorough explanation of the ingredients and reputation of YA-MAN Only Mineral Foundation! !
[Review] What is the coverage? A thorough explanation of how to use and reputation of the etvos foundation! !
■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
Details about this release: