SECOM Co., Ltd. Security robot “cocobo” that harmonizes with public spaces won the 2022 Good Design Award

Secom Co., Ltd.
“cocobo,” a security robot that harmonizes with public spaces, wins the 2022 Good Design Award

Developed and provided by Secom Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Ichiro Ozeki), providing security services using cutting-edge technologies such as AI and 5G while harmonizing with various locations such as commercial facilities and office buildings. The security robot “cocobo” that performs security has received the 2022 Good Design Award (sponsored by the Japan Institute of Design Promotion).
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                           Security robot “cocobo”
“cocobo” is a strategic collaboration project between SECOM and partners for the creation of innovative and original services, “SECOM DESIGN FACTORY”, including the family robot “LOVOT”. , In
collaboration with Kota Nezu of znug design, who has worked on concept planning and development of many industrial products, and Loftwork Co., Ltd., the concept is “harmony with public space” and “dignity and familiarity”. We have achieved a neutral and dignified design. -Evaluation comments by judges-
The appearance, based on the design concept of “harmony with public space” and “dignity and friendliness”, provides robustness and peace of mind, while at the same time sublimating into a presence that has eased the intimidation of a security robot. In today’s world where robots have become familiar, security robots also received high praise and interest for their corporate philosophy and development
capabilities to promote autonomous environmental considerations and cooperation with humans, as well as their high operational awareness. As an evolutionary direction for solving various problems such as diversification of places, expansion of security and maintenance demand, reduction of contact opportunities, labor shortage, etc., we are strongly disseminating the possibilities with robots in the future.
・Introduction page on the Good Design Award website:
 SECOM will continue to work together with the new security robot “cocobo”, which harmonizes with public spaces, to realize a safer and more secure society.
■ “cocobo” design concept
Collaborate with Kota Nezu of znug design and Loftwork Inc. under SECOM’s strategic collaborative project brand “SECOM DESIGN FACTORY”. In order to fit in with the times when it is commonplace for robots to exist in public spaces, the concept of “harmony with public spaces” and “dignity and friendliness” was adopted as a neutral and dignified design. The name “cocobo” was solicited from within SECOM in order to make it more familiar to customers and employees, and was selected after a selection process by internal and external parties.
cocobo = a robot that is always here,
= cognitive cooperation robot = cognition and cooperation robot ◆ About the design team
◎ Mr. Kota Nezu. Creative communicator, designer.
Born in Tokyo in 1969. Graduated from the Department of Industrial Design, Faculty of Engineering, Chiba University. Joined Toyota Motor Corporation and worked as a concept development leader for the Aichi Expo “i-unit”.
Established znug design in 2005, worked on concept planning and design for many industrial products, contributing to the revitalization of creative activities in manufacturing companies.
◎ Loftwork Inc.
A creative company that believes in the creativity in everyone and designs the web, content, communication, space, etc. through open collaboration. Communities such as “FabCafe”, a digital manufacturing community that is expanding globally, “MTRL (Material)” that explores new possibilities of materials, and “AWRD (Award)” that promotes co-creation with creators through online recruitment and judging. operate the platform. We provide a wide range of creative services by co-creating with various talents.
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A brand that represents a strategic collaborative project between SECOM and partners to create innovative and original services. It represents the activities that create new customer value and social value in a wide variety of values, and the products that are born from those activities. The logo mark design expresses the image of “0 → 1” that creates new value that has never existed before and the desire to move towards the future. In February 2021, we received the Minister of Economy, Trade and Industry Award at the “3rd Japan Open Innovation Awards” sponsored by the Cabinet Office.
・Press release (January 17, 2022)
-In addition to utilizing AI and 5G, it features scalability to meet a wide variety of needs-
Released “cocobo”, a security robot that harmonizes with public spaces ・Press release (June 7, 2022)
Started providing security services using the security robot “cocobo” at Narita International Airport [Image 3d69357-49-6ef02c75c20481271c35-2.jpg&s3=69357-49-cb492fc881a4feb30e7584c2c8339f2a-88x89.jpg
◆ “cocobo” introduction video (

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■ What is the Good Design Award?
Carrying on the good design product selection system established in 1957, this is an activity to evaluate and promote Japan’s leading designs. As a global design award in which many companies and organizations in Japan and overseas participate, it is held every year with the aim of improving the quality of life and using design to solve social issues and themes. The award-winning “G Mark” is widely known as a symbol of excellent design.

Details about this release:


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