Seiko Epson Corporation Epson Conducts Second Climate Change Awareness Survey in 28 Countries and Regions Worldwide

Seiko Epson Corporation
Epson Conducts Second Climate Change Awareness Survey in 28 Countries and Regions Worldwide

Seiko Epson Corporation (hereafter, Epson) is about a month away from the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change (hereafter, COP27), which will be held in Egypt from November 7th. We conducted the “Climate Reality Barometer,” a unique survey of people’s awareness of climate change. The results show that people around the world are making their own efforts to avoid climate change. It also shows that climate change remains a key concern for many people, even in the face of economic challenges. A summary of the survey results is as follows.
■ Urgent global issues: Percentage of people who think they can avoid disasters In response to the question, “What do you think are the most pressing issues facing the world?”, the top answers were “Rebuilding the economy” (22%) and “Rising prices” (21%). Climate change” (20%) was third. Despite the global recession, conflict and high energy prices, the climate change crisis is a concern for many.
 In the survey conducted last year, 46% answered that they thought they could avoid disasters caused by climate change, but this year it was 48%. Digging deeper into the survey results, there are regional differences in awareness, and the percentage of people who answered that they can avoid disasters in G7 countries is lower than in emerging countries.
・In all G7 countries, results are well below the global average of 48%.   Canada (36.6%), France (22.5%), Germany (23.8%), Italy (25.2%), Japan (10.4%), UK (28.4%), US (39.4%)
・In the following emerging countries, the percentage of people who answered “I think we can avoid disasters” greatly exceeded the global average.
  China (76.2%), India (78.3%), Indonesia (62.6%), Kenya (76%), Mexico (66%), Philippines (71.9%), etc.
The survey results also show that the degree of interest varies by age group, with seniors and young people being most interested in climate change. Climate change is the most pressing issue for those 55 and older (22.2%), and it ranks second among those aged 16-24 (19.3%). In all other age groups, it ranks 3rd.
Yasunori Ogawa, our president and CEO, commented as follows. “Epson has defined purpose as “enriching people and the earth with value created from “Efficient, Small, and Precision.” Epson will work with like-minded partners to achieve this goal. With COP27 in the spotlight of the world, I know it will be a long road, but I believe that if we all work together and take action, we can build a better future. ” ■ Changes in people’s awareness and behavior
In 2022, the Intergovernmental Panel on Climate Change (IPCC) announced that “man-made climate change will cause dangerous and widespread disruptions to the natural world, affecting the livelihoods of billions of people around the world. It is having an impact,” he said. Massive flooding in Asia and Australia, record temperatures in Europe, drought in North America, and other disasters have hit many parts of the world this year alone.
Dr. Tara Shine, an environmental scientist and Co-Chief Executive* of Change by Degrees, an Irish consultancy that promotes sustainable living, said: “The harsh reality is that the past seven years have been the hottest on record and we are crossing the life-threatening temperature limits. I think it shows that we continue to have hope that our actions can change society for the better.It is important that people have a strong sense of crisis about climate change and take action.”
According to Epson survey results, more than 8 out of 10 people (80.2%) were affected by events they witnessed in their daily lives as the most influential factor in raising awareness about climate change. I answered that. Other factors include:
· 80.2% Events that I witnessed in my daily life
・75.7% Government policies and campaigns
・75% online/offline news coverage
・74.2% Social media
・64.8% Business and local community policies
・64% COP meeting
 From 2021 to 2022, the results are for respondents who are doing or intending to do the following:
・I am increasing the frequency of walking or biking, or plan to increase it: 83.7% increased to 87.2% – 31.8% have continued for more than a year
・Transitioning to renewable energy, or thinking about doing it Increase from 78.2% to 82.4% – 18.6% have continued for more than a year
· Willing to reduce or intend to reduce overseas business trips and leisure trips: Increased from 65.1% to 68.2% – 23% have continued for more than a year
· Switching to electric vehicles, or thinking about switching Increase from 68% to 72.7% – 10.6% have continued for more than a year · Switching to a plant-based diet, or thinking about switching: Increased from 67.6% to 68.9% – 16.5% have continued for more than a year
Although individual efforts are increasing, more measures need to be implemented.
Henning Olsen, Executive Officer and Sustainability Officer at Epson Europe B.V. “There is no single solution to climate change.
Governments, businesses, entire communities, we all need to work together to avoid disasters. Working together to find solutions will lead to more action and change.”
■Survey Overview and Respondent Attributes
Survey period: July 29th to August 4th, 2022
■Survey method: Internet survey (conducted in a language appropriate for each country/region)
■ Survey target: People aged 16 and over living in 28 countries and regions around the world
[North America/South America] USA, Canada, Brazil, Chile, Mexico [Europe] UK, France, Germany, Italy, Spain, Turkey
[Asia/Oceania] Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam [Middle East/Africa] Egypt, Kenya, Morocco, Saudi Arabia, South Africa ■ Number of people surveyed: 26,205 people
 China = 2,000 people
 Australia, Canada, Singapore, Taiwan = 500 people
 Other countries = 1,000 people set the number of survey subjects *Comparison with previous year’s data
In 2021, a total of 17,273 people aged 16 and over will be surveyed in England, Germany, Italy, France, Spain, the United States, Brazil, Australia, China, Singapore, India, Japan, Indonesia, South Korea, Taiwan, UAE, Israel, and South Africa. conducted and compared with the data
Epson will continue to work with customers and partners to solve social issues and aim to “enrich people and the earth.”
that’s all
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