Seiren Co., Ltd.
Seiren’s femtech brand “hanayaka” will be exhibited at the 1st Femtech Tokyo. Even Blue Day is beautiful and gorgeous! “Ultimate non-sewn
water-absorbing shorts hanayaka (R)” unveiled for the first time
General fiber manufacturer Seiren Co., Ltd. (Fukui head office: Fukui City, Fukui Prefecture; Tokyo head office: Minami Aoyama, Minato-ku, Tokyo/Chairman Tatsuo Kawada) has launched Seiren’s original water-absorbing shorts “hanayaka (R)” as the first. We will exhibit at Femtech Tokyo. As the second installment of the “hanayaka (R)” series, which has been well received as water-absorbing shorts that solve women’s problems, we will unveil the “ultimate non-sewn
water-absorbing shorts hanayaka (R)” for the first time. This product will be pre-sold at the support purchase site Makuake from the end of November.
In addition, at the venue, we will also hold a spot sale of
water-absorbing shorts “hanayaka (R)” (first edition) with a style-up function. If you purchase at the venue on the day, you will receive a discount from the regular price. In addition, at the venue, discount coupons for hanayaka that can be used until December 31, 2022 will be distributed.
Sales site https://store.seiren.com/hanayaka
■ Product sales page https://store.seiren.com/hanayaka
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Exhibition overview
Exhibition destination 1st Femtech Tokyo
Venue: Tokyo Big Sight, Hall 7, East Exhibition Hall (booth number: 1-18) Date: October 20th (Thursday) to October 22nd (Saturday), 2022 Contents of the exhibition: New product, the ultimate non-sewn, water-absorbing shorts hanayaka (R)
Water absorption shorts hanayaka (R) with style-up function (spot sale) Other Femtech related products (Freshiru, etc.)
New product introduction The ultimate no-sewing water-absorbing shorts Hanayaka (R)
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* Scheduled to start pre-sale at Makuake from the end of November [4 recommended points]
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1. Patented material FLEXMOVE(R)∞
We adopted the material “Flexmove ∞ (flex move infinity)” that stretches freely 360 °.
Outstanding comfort that fits the movement of the body.
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2. Gorgeous design
A total of 5 patterns are available in two types: a basic pattern with unevenness that makes use of the features of FLEXMOVE∞, and an elegant flower pattern.
The design makes you feel better even on Blue Day.
3. Seamless and stress-free
The waist, leg openings and crotch are all seamless.
This product is stress-free and does not show through your outerwear. [Image 5
4. The crotch part absorbs water well and makes the skin smooth A secure 5-layer structure that prevents leaks even though it is seamless. The crotch part uses a special material with high deodorizing properties, making the skin smooth and comfortable.
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Product introduction: Water-absorbing shorts hanayaka (R) with style-up function [Image 7
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Available at Seiren Online Shop!
Sales site https://store.seiren.com/hanayaka
[Discount campaign]
If you purchase water-absorbing shorts hanayaka (R) with a style-up function at the 1st Femtech Tokyo, you will get 30% off the regular price. In addition, a discount code will be distributed at the venue that will apply 30% off if entered when purchasing on the EC site. [3 recommended points]
1. Patent material FLEXMOVE (R)
We adopted the material “Flexmove (R)” that stretches freely 360°. [Image 9
2. Original material VISCOMAGIC
Adopted seamless pressure control fabric “VISCOMAGIC (R)”
Achieved style-up performance with seamless power switching. [Image 10
3. Attention to the crotch part
Smooth touch with special textured material with excellent water absorption The 4-layer structure absorbs water well and prevents leakage. [Image 11
Product line-up Water absorbing shorts hanayaka(R) with styling function [shorts type]
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[Long type]
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[Size chart]
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Product introduction Freseal (R)
FRAICHIR(R) is a processing technology that fixes the natural protein “sericin” that composes the cocoon thread to the fiber. It imparts the characteristics of silk to the fiber, such as “absorption/desorption”, “antistatic”, and “kindness to the skin”. It is a product that is expected to be a material that reduces irritation to the sexual skin in the femtech field.
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000011.000088721.html