Senchado Tokyo Tea “Daifukucha with gold powder (in a paulownia box)” and sweets “Fukutawara Fukutawara ” to wish for “good health” in 2023 are now on sale!

LUCY ALTER DESIGN Inc.
[Senchado Tokyo] Tea “Daifukucha with gold powder (in a paulownia box)” and sweets “Fukutawara Fukutawara” to wish for “good health” in 2023 are now on sale!

The single-origin sencha specialty store “Senchado Tokyo”, which celebrated its 5th anniversary, will offer “Daifukucha with gold powder”, which prays for “good health” in 2023, from November 1, 2022 (Tuesday) at the online store and Senchado Tokyo. Sales will start at the Ginza store. This is a popular product that sells out every year since its founding.
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New Year’s tea that has been wishing for good health since the Heian period [Image 2

Obukucha is a Japanese tea that is drunk during the New Year’s event to pray for good health for the year. It is said that long ago, when an epidemic broke out in the capital of Kyoto, the epidemic subsided when a monk served tea with umeboshi to the sick. After this, the emperor of the time, Emperor Murakami, began to dress on New Year’s Day in the Heian period, and it is said that it spread to the general public.
Daifukucha is characterized by the addition of umeboshi and knotted kelp. This tea is often given as a gift, not only because of its origin, but also because of its appearance.
Pack red and white packages in a paulownia box
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Praying to bring in a big “fortune”, the “Fukumidori” single origin with gold powder, and a set of knotted kelp and dried plum are designed in a special red and white auspicious package, airtight so as not to miss the fortune. It is the highest quality gift in a highly durable paulownia box.
The name of the tea leaves is “Fuku” Midori
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Fukumidori, whose name is auspicious, is a sencha made from tea leaves grown in Saitama Prefecture and is characterized by its richness and depth. It has a slightly thick taste, and the refreshing blue scent that passes through the nasal cavity over the aftertaste refreshes the inside of the mouth. The point is that it becomes a dark green color in the second brewing, and the expression changes a lot.
Contains gorgeous gold powder
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The tea leaves are decorated with gold powder to color the sunny feeling of the New Year. Please enjoy tea time thinking about the new year while enjoying the gold powder that shines in the beautiful green of the first brew.
Sweets that you want to eat with daifuku tea “Fukutawara Fukutawara” [Image 6

A lucky bag from Kashin Osuga, which has a history of over 60 years in Shiga Prefecture. This time, it will be available for purchase at Senchado Tokyo for a limited time.
An assortment of sweet bean paste made with the finest adzuki beans from Tokachi, Hokkaido, and fluffy monaka cakes with cute rice bales. is. You can enjoy the fragrant texture of monaka as you fill it yourself.
Good omen, rice bag-shaped monaka
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Bales of rice have long been a symbol of wealth. During the Lunar New Year, decorations imitating rice bales were made, and it is said that children and entertainers called fukudawara would roll small bales and bless them while singing auspicious songs so that wealth and happiness would flow in. increase.
A minimalist package that gives you a sense of warmth
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Wrapping paper with a minimalistic look and a nice touch gives you a warm feeling. You can purchase it together with Daifuku tea or as a single item.
A gift from Japan for those who took care of you
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Looking back on 2022, why don’t you send your feelings of good health, peace and development in 2023 to those who took care of you? Gifts for those who care
When returning home, it is perfect for New Year’s greetings to your partner’s parents, grandparents, relatives, etc. Tea can be enjoyed by men and women of all ages, so the good thing about tea is that you don’t have to worry too much about what you like.
Family fun on New Year’s Day at home
Of course, it is not limited to gifts, but you can also have Daifuku tea with your family to pray for happiness for the year. After eating osechi, if you take an after-meal smoke, you will feel like new year. Click here to purchase Daifukucha
* Sales will end as soon as the quantity runs out.
Senchado Tokyo Online https://shop.senchado.jp/products/1064 Senchado Tokyo Ginza store: https://www.senchado.jp/
Product name: 2023 New Year’s gift “Daifuku tea with gold powder” Contents Fukumidori with gold powder (40g), knotted kelp and dried plums (5 sets)
Price 5,800 yen (tax included)
Sales period: November 1, 2022 (Tuesday) ~ (ends when supplies run out) Sales store: Senchado Tokyo Online/Senchado Tokyo Ginza store Click here to purchase handmade monaka lucky bags
* Sales will end as soon as the quantity runs out.
Senchado Tokyo Online https://shop.senchado.jp/products/1233 Senchado Tokyo Ginza store: https://www.senchado.jp/
Product name: Handmade Monaka Fukudawara
Contents Tsubuan (320g) Monaka (6 pieces x 4 bags)
Price 1,900 yen (tax included)
Sales period: November 1, 2022 (Tuesday) ~ (ends when supplies run out) Sales store: Senchado Tokyo Online/Senchado Tokyo Ginza store

About Senchado Tokyo
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https://shop.senchado.jp/
Planning and product design: LUCY ALTER DESIGN
A design unit consisting of Satoshi Aoyagi and Mikito Tanimoto. In 2016, we started the office cafe introduction support service “Garden” as a community design area. In 2017, he opened the world’s first hand-drip Japanese tea specialty store “Tokyo Saryo” in Sangenjaya, and the single-origin sencha specialty store “Senchado Tokyo” in Ginza. Selected for the “DSA Spatial Design Award” that year and won the “JCD Design Award” BEST100. In 2018, he opened “MARUZEN Tea Roastery,” a tea gelato café with different roasting temperatures, in Shizuoka as a design producer, and “Choya,” a plum experience specialty store in Kyoto. In the same year, the “transparent teapot” designed and developed in-house won the “GOOD DESIGN AWARD 2018” and “Red Dot Award: Product Design 2018”.
https://lucyalterdesign.com

Details about this release:
https://prtimes.jp/main/html/rd/p/000000072.000023315.html


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