Shionogi Healthcare Co., Ltd.
Mizuki Yamamoto, dressed as a beautiful fighter, repels director Susumu Hara’s cold! ? Cold medicine “Pylon PL” series new commercial to be aired nationwide from October 12 (Wednesday)
– Simultaneously launched an educational campaign to convey the importance of “self-care” –
Shionogi Healthcare Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Satoru Yoshimoto), which contributes to society by providing healthcare value, is an actress Mizuki Yamamoto and Aoyama Gakuin University athletics club, Susumu Hara. New commercials of the cold medicine “Pylon PL” series, in which the director appears, “Pylon PL Granules Pro Painful Complex Symptoms” and “Pylon PL Tablets Gold 11 Complex Symptoms such as Cough and Phlegm” will be released on October 12 (Wednesday). It will start airing nationwide.
[Image 1
This commercial begins with Director Susumu Hara, who is suffering from a cold at an athletics stadium, is attacked by various complex cold symptoms and is drawn into another world. Mizuki Yamamoto, a beautiful warrior dressed in a red costume, will appear as an incarnation of Pylon PL. Mizuki Yamamoto, who has a sword imbued with the power of Pylon PL, jumps vigorously and cuts through the complex symptoms of a cold. The story is that the symptoms of being slashed will collapse, director Susumu Hara will be able to safely return to his original world in good health, and wake up in a soft bed. Please pay attention to the action scenes where Mizuki Yamamoto fights cold symptoms as a beautiful fighter, and the acting of director Susumu Hara, who will be co-starring for the first time.
■ CM overview
〇 Broadcast start date: October 12, 2022 (Wednesday)
〇 Broadcast area: Nationwide (excluding some areas)
〇 “Pylon PL Granule Pro Painful Complex Symptoms” (15 seconds): YouTube URL https://youtu.be/SINYprPolwg
〇 “Pylon PL Tablet Gold 11 Complex Symptoms such as Cough and Sputum” (15 seconds):
YouTube URL https://youtu.be/RlQe–ghkzE
〇 Making: URL https://youtu.be/v4622Z7S6us
[Image 2
■ Comment from Director Susumu Hara and Mizuki Yamamoto
Q.How was the shooting?
Mizuki Yamamoto: “It’s rare to swing a sword while being hung from a wire, so it was fun to feel like I was a character in a game.” Director Susumu Hara “I myself feel a series of surprises that Director Hara appears in a TV commercial. Please look forward to the completed version!”
Q. How was it working with Director Susumu Hara?
Mizuki Yamamoto “He was a very friendly person, and I think he talked to me a lot and was able to shoot peacefully. He was kind.”
Q. How was it working with Mizuki Yamamoto?
Director Susumu Hara: “I am truly honored to have been able to shoot with Yamamoto-san, who is popular with students. She was an
intellectual beauty.”
Q. How did you feel about the costumes this time?
Mizuki Yamamoto: “The skirt part is dancing in the wind.
closing comment
Director Susumu Hara “I recommend this when you catch a cold in the coming season.”
Mizuki Yamamoto “Pylon PL Series from Shionogi Healthcare”
Director Susumu Hara “Let’s rest at home without overdoing it” Mizuki Yamamoto “Please try it”
■Performer profile
[Image 3
Mizuki Yamamoto
Born July 18, 1991 in Fukuoka Prefecture. Type O.
In 2009, she became an exclusive model for the magazine “CanCam” and debuted as a model.
She started her career as an actress in 2011, and appeared in the movie “Kirishima, Stop Club Activities” the following year.
First appearing in a movie and attracting attention. Currently in movies, dramas, magazines, etc.
Widely active.
[Image 4
Susumu Hara
Aoyama Gakuin University Athletics Club Long Distance Block Manager Professor, Faculty of Global Symbiosis, University of Tokyo
Born March 8, 1967 in Mihara City, Hiroshima Prefecture. Second place in the National High School Ekiden at Sera High School.
Entered Chukyo University and won 3rd place in the All Japan Intercollegiate 5000m. After graduation,
Although he entered the Chugoku Electric Power Company as the first student of the track and field club, he was troubled by breakdowns. Retired from competitive life after 5 years. In 1995, he restarted as an office worker at the company.
In 2004, he became the director of the Aoyama Gakuin University track and field club long distance block.
In 2009, he participated in the Hakone Ekiden for the first time in 33 years. In 2010, he broke the tournament record and won his sixth overall victory. ■ Campaign overview
At Shionogi Healthcare, our business concept is “gentle, correct, and enjoyable self-care for all.” . As part of this, along with the start of this commercial, we will develop an enlightenment campaign to convey the importance of “self-care” together with director Susumu Hara.
Campaign URL: https://www.shionogi-hc.co.jp/pylon-pl/selfcare.html [Image 5
About Pylon PL Granules Pro [Designated 2 drugs]
Pylon PL Granules Pro contains four active ingredients: salicylamide and acetaminophen, which suppress pain and reduce fever, anhydrous caffeine, which helps suppress pain, and promethazine
methylenedisalicylate, which suppresses runny nose, stuffy nose, and sneezing. This is a granule-type cold medicine containing the same amount of *1 as for medical use. It is taken four times a day and comes in easy-to-carry SP packaging*2.
[Image 6
◯ Pylon PL granules Pro 12 packs
Suggested retail price (excluding tax): 1,680 yen
Sales area: Pharmacies, drug stores, etc. nationwide
About Pylon PL Tablet Gold [Designated 2 drugs]
“Pylon PL Tablet Gold” contains salicylamide and acetaminophen that suppress pain and reduce fever, anhydrous caffeine that helps suppress pain, promethazine methylenedisalicylate that suppresses runny nose, stuffy nose and sneezing, and suppresses cough center.
dextromethorphan hydrobromide hydrate, which relieves cough, and bromhexine hydrochloride, which makes it easier to produce sputum, relieve cough, sputum, sore throat, fever, and runny nose. It is a tablet-type comprehensive cold medicine that is highly effective for 11 cold symptoms such as .
*1 Pylon PL Granules Pro: Salicylamide, acetaminophen, anhydrous caffeine, promethazine methylenedisalicylate content (in one packet) *2 Abbreviation for Strip Package. Wrapped in transparent film [Image 7
◯ Pylon PL Locks Gold 18 Tablets
Suggested retail price (excluding tax): 1,680 yen
Sales area: Pharmacies, drug stores, etc. nationwide
◯ Pylon PL lock gold 30 locks
Suggested retail price (excluding tax): 2,380 yen
Sales area: Pharmacies, drug stores, etc. nationwide
About Shionogi Healthcare’s ESG management
[Image 8
Shionogi Healthcare will grow together with society by giving consideration to the environment, society, and governance. Among the international goals “SDGs (Sustainable Development Goals)” set by the United Nations Summit, “3. Good health and well-being”, “8. 11. Building sustainable communities, 12. Responsible production and consumption, 14. Protecting the abundance of the sea, and 17. Achieving goals through partnerships to solve social issues. We are making various efforts to
About Shionogi Healthcare’s use of owned media and SNS
Shionogi Healthcare provides product information, campaigns, and various information through its own site (Shionogi Healthcare ONLINE) and official SNS (Twitter, Instagram, LINE, etc.) so that everyone can practice self-care more closely and correctly. We will provide information and services useful for your health, such as dissemination of self-care methods learned from professionals (experts).
Owned site: Shionogi Healthcare ONLINE (https://www.shop.shionogi-hc.co.jp/) Twitter: @shionogi_hc (https://twitter.com/shionogi_hc)
Instagram: @shionogi_hc (https://www.instagram.com/shionogi_hc/) LINE: @shionogi-hc
Pylon PL Special Site: https://www.shionogi-hc.co.jp/pylon-pl.html Pylon PL official Twitter account: @PL_Medicon (https://twitter.com/pl_medicon) About Shionogi Healthcare Co., Ltd.
For more than 140 years since its founding, the Shionogi Group has served people’s health. Shionogi Healthcare was established in January 2016 under the management philosophy of “constantly providing the best healthcare value necessary to protect people’s health.” We will increase the competitiveness of the healthcare business with added value through multi-layered businesses and alliances, and contribute to the extension of healthy life expectancy through excellent products, information, and services.
Trade name: SHIONOGI HEALTHCARE CO., LTD.
Company Established: January 15, 2016
Company opening: April 1, 2016
Capital: 10 million yen
Number of employees: about 130 (as of July 2022)
Representative: Satoru Yoshimoto, President and CEO
Head office location: 7th floor of Yodoyabashi Square, 2-6-18 Kitahama, Chuo-ku, Osaka-shi, Osaka
Business description: Development, manufacture and sale of healthcare products such as over-the-counter drugs, quasi-drugs, controlled medical devices, and health foods
URL: https://www.shionogi-hc.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000037.000048538.html
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