Shiseido Co., Ltd.
“ELIXIR” Aging Care*1 Lotion & Milky Lotion Original Tabletop Humidifier & Special Aroma Oil Commemorative Set Released -Limited Quantity Released on November 21, 2022 (Monday)-
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Shiseido has released a commemorative set with gratitude for the 150th anniversary of its founding from the aging care * 1 brand “ELIXIR”, which has been No. 1 * 2 in sales for 15 consecutive years [All 1 item Reference retail price 6,500 yen (7,150 yen including tax) *] will be released in limited quantities on November 21, 2022 (Monday). *1 Aging care is moisture care according to age.
*2 INTAGE SRI, SRI+I basic cosmetics (skin care) market main series ranking January 2007 to December 2021 estimated sales amount *Prices are reference retail prices. (It may vary depending on the store) ◆It is limited product with thanks for Shiseido’s 150th anniversary. ◆”Elixir” aging care that “glossy balls” full of firmness and moisture lead to glowing skin *1 Commemorative set of lotion, milky lotion, original desktop humidifier and special aroma oil.
A special aroma oil based on the scent of Elixir will lead you to a special skin care time while being healed by the scent.
《Product Features》
Aging care*1 lotion/emulsion
Since the birth of the brand in 1983, “ELIXIR” has continued to face the skin while focusing on collagen science. The popular aging care * 1 lotion and milky lotion, which will be released on September 21, 2022 (Wednesday), contains the carefully selected ingredient “M-Bouncer CP * 3” based on the latest independent research to create a plump and firm skin. give In addition, it contains “Deep Moist In CP*4”, a penetrating formula based on the culmination of more than 50 years of stratum corneum research, allowing moisture to penetrate deep into every corner of the skin*5. These unique approaches lead to radiant skin that is full of firmness and moisture.
*3 Hypericum perforatum extract, glycerin: Firmness and moisturizing *4 Melilot extract, glycerin: moisturizing
*5 Up to the stratum corneum
Original desktop humidifier/Aroma oil AF-Room fragrance-
A gentle floral scent based on the scent of elixir that fills your heart. Aroma oil spreads softly with a humidifier. Enjoy a special skin care time while being healed by the scent.
《What is “Elixir”》
“ELIXIR” was born in 1983 with the French word “elixir” as its etymology, hoping to be a “miracle drop” that maximizes the beauty of each person’s skin regardless of age. Since then, the brand has continued to evolve in line with the changing values and lifestyles of women.
《What is “Tsuyadama”》
“Tsuya-dama” is a sign of healthy and beautiful skin that is full of firmness, transparency, and moisture. It appears as a fresh light on the high cheeks. Elixir fills your skin with firmness, transparency, and moisture in your daily skin care routine, creating a “shiny ball” that shines from the inside.
[Product overview] * Prices are reference retail prices. (It may vary depending on the store)
■ Product name, capacity, price
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150th Anniversary Set Elixir
Reference retail price 6,500 yen (7,150 yen including tax)
[Limited quantity]
-set content-
Elixir Lift Moist Lotion SP II (quasi-drug)
Medicated lotion body 170mL
Elixir Lift Moist Emulsion SP II (Quasi-drug)
Medicated milky lotion body 130mL
Elixir Original Desktop Humidifier
Elixir Aroma Oil AF -Room Fragrance- 5mL
■ Product features
Aging care*1 lotion and milky lotion
Commemorative set of original desktop humidifier and special aroma oil To the skin that continues to have a “glossy ball” full of firmness and moisture *1 Age-appropriate moisture care
○ Contains carefully selected beauty ingredients to give the skin firmness, while the penetrating formula delivers moisture deep into the stratum corneum.
○ “Glossy balls” full of firmness and moisture lead to skin that continues to shine.
-Contains collagen GL (water-soluble collagen, glycerin: moisturizing) – Contains carefully selected ingredients Deep Moist in CP (Mellilot extract, glycerin: moisturizing)
– Contains carefully selected ingredients M-Bouncer CP (Hypericum perforatum extract, glycerin: moisturizing firmness)
– Contains carefully selected ingredients inositol and watercress GL (inosit, Dutch mustard extract, glycerin: moisturizing firmness) -Contains active ingredient tranexamic acid (prevents rough skin) ○ A comfortable aqua floral scent with a relaxing feeling.
○ Allergy tested (not all people are allergic).
■ Texture (feeling of use)
II: Moisturizing (smooth and thick texture)
■ Usage
-Lotion-
●After washing your face, apply a generous amount to a cotton pad or hand slightly larger than a 500 yen coin, and gently apply.
*It is recommended to use a cotton pad to apply evenly to every corner of the skin.
-Emulsion-
●After lotion, take a little bit larger than a 10-yen coin on a cotton pad or on your hand and spread it gently.
*It is recommended to use a cotton pad to apply evenly to every corner of the skin.
■ Elixir brand site
https://www.shiseido.co.jp/elixir/?rt_pr=trm16
Elixir Official Twitter
https://twitter.com/elixir_TW
■ Elixir Official Instagram
https://www.instagram.com/elixir_official_shiseido/
▼ News Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000003509&rt_pr=trm16 ▼ Shiseido Corporate Information
https://corp.shiseido.com/?rt_pr=trm16
Details about this release:
https://prtimes.jp/main/html/rd/p/000002291.000005794.html