Skin care for dry skin More than half of the people purchased foam-type face washes, and less than 30% of people were able to solve their skin problems.

Nile Co., Ltd.
[Skin care for dry skin] More than half of the people purchased foam-type face washes, and less than 30% of people were able to solve their skin problems.
-Survey by LASELA, a beauty information media for cosmetics and cosmetics that understands the “last product”-

The beauty information site “LASELA” operated by Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Tobio Takahashi, hereinafter Nile) will be open from April 22nd to September 25th, 2022. We conducted a questionnaire survey on the symptoms and purchased beauty products for 1,141 women in their 30s and 40s with ■Summary of survey results
The most common concerns of 343 women with dry skin were “whitening, blemishes, and dullness,” at 28.5%. It was found that 27.9% of the total people purchased “facial cleanser” to solve their worries, and more than half of them were “foam type”. In addition, nearly 40% of the respondents gave reasons for quitting facial cleansers because of the “tight feeling after washing” and “weak detergency”.
https://nyle.co.jp/lasela/articles/509682859897
About 30% of dry skin concerns are whitening, spots, and dullness. More than half of the people who tried the facial cleanser purchased the “foam type”
More than 70% of people who could not solve their problems with face wash Approximately 40% of the reasons for quitting were “feeling tight after washing” and “weak detergency”
■ Survey background
In this survey, 343 people in their 30s and 40s with dry skin will be targeted, and we will disclose the results of their skin concerns and symptoms, the beauty products they purchased and the number of times they purchased them, the reasons they stopped using them, and the feeling of use. .
■Survey overview
Survey target: 1,141 women in their 30s and 40s nationwide
Research agency: In-house research
Survey method: Internet survey
Survey period: April 22nd to September 25th, 2022
Number of valid responses: 1,141 people (30-39 years old: 832 people / 40-49 years old: 309 people)
About 30% of dry skin worries are “whitening, blemishes, and dullness” When we asked 343 women with dry skin in their 30s and 40s what skin problems they wanted to solve, the most common answer was “whitening, spots, and dullness” at 28.5%, followed by “acne (27.2%)” and “rough skin.” (22.3%)”.
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■ More than half of the people who tried the facial cleanser purchased the “foam type”
Of the 343 people with dry skin, 27.9% of them had purchased a “face wash” to solve their problems. It seems that one in four people have tried to solve their skin problems with a facial cleanser.
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When asked what type of facial cleanser they purchased, “foam type” was the most common result at 56.7%.
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More than 70% of people who could not solve their skin problems with facial cleansers
Less than 30% of the people who purchased the facial cleanser answered that they were able to solve their problems. It seems that more than 70% of them purchased other beauty products because facial cleansers did not solve their problems.
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Comments from people who answered that they could not solve their problems with facial cleansers *Excerpts
It can be used for daily skin care, but it is not enough to improve troubles. There is almost no moisturizing power, so I didn’t feel like continuing to use it
I felt that it did not match my skin as I got older.
I liked the foaming, but I’m worried about the dryness after use. I thought that sunscreen alone would be enough, and I didn’t feel the whitening effect.
I have dry skin to begin with, but after using it, it seemed to dry even more. The feeling of use is good, and I have used it repeatedly, but it was not a decisive blow to get rid of pimples. Inflammation can be suppressed, but not eliminated.
Approximately 40% of the reasons for quitting facial cleansers are “tight feeling after washing” and “weak detergency”
When we asked those who could not solve their problems why they quit using facial cleansers, the most common answer was “It was not the decisive factor in solving the problem (23.1%)”. The next most popular responses were “tight feeling after washing (20.0%)”, “weak detergency (18.5%)”, and “high price (13.8%)”.
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Comments from people who quit using face wash because of the “tight feeling after washing” *excerpt
I have dry skin, so I wanted something that was moist after washing, so I didn’t like the feeling of tightness.
It felt dry and tight after washing. It did not improve even after applying lotion immediately
Immediately after washing the face, the feeling of tightness was strong, and even after moisturizing, the tightness did not disappear. I was wondering if I could wash my face while moisturizing it, but after washing my face it feels tight and I think it’s a great enemy for dry skin.
Comments from people who quit using face wash because of “weak detergency” *excerpt
It’s really moisturizing, but I didn’t feel like it was removing all the dirt from my skin.
It’s good because it doesn’t feel tight, but it doesn’t work on pore dirt Only the sebum on the surface came off, and I didn’t feel like the dirt in my pores had been removed. Even after washing my face, I could feel clogged pores.
I thought it could be used for both cleansing and face washing, but I didn’t feel like it was removing the sunscreen well because it wasn’t a waterproof type sunscreen.
■Dry skin is the gateway to various skin troubles, prevent it with proper skincare [supervised by experts]
Dryness is especially easy to feel when you feel the signs of autumn. It’s a comfortable season, but on the other hand, the temperature and humidity change rapidly.
Dryness is said to be the root of all skin troubles, and if you let your guard down and leave it as it is, it can lead to skin aging. Dry air can make your skin dull and make your skin look dull. If you aim for beautiful skin, “do not dry” is a must. Let’s prevent dryness to make bright and fresh skin.
Autumn is also the time when UV damage from summer appears on the surface of the skin. Let’s guide you to clear and bright skin with fine skin care.
[Supervised by experts] How to choose dryness measures and skin care items Dryness measures and skin care https://nyle.co.jp/lasela/productlist/face_dry/ Anti-dryness and face wash
https://nyle.co.jp/lasela/productlist/face_dry/skincare_facewash/ Lotion for dry skin
https://nyle.co.jp/lasela/productlist/skincare_skinlotion/skin_dry/ Drying measures and milky lotion
https://nyle.co.jp/lasela/productlist/face_dry/skincare_milkylotion/ Essence for dry skin
https://nyle.co.jp/lasela/productlist/face_dry/skincare_essence/ Anti-dryness and makeup base
https://nyle.co.jp/lasela/productlist/face_dry/basemakeup_base/ Drying measures and cleansing
https://nyle.co.jp/lasela/productlist/face_dry/skincare_cleansing/ We will continue to conduct surveys on beauty concerns at “LASELA,” a beauty information media for cosmetics and cosmetics that shows the “last product” that has solved beauty concerns.
[About LASELA]
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“LASELA” is a media that allows me to efficiently meet beauty products and services that are the “last product” for me, among the many products that are highly rated by word of mouth. Released in the spring of 2022, with the mission of liberating all women from beauty concerns and creating a world where they can be who they want to be. https://nyle.co.jp/lasela/
[About Nile Co., Ltd.]
Founded in 2007. With the mission of “delivering happiness to future generations,” we will develop the marketing DX business and the automobile industry DX business with the strength of our digital know-how.
Address: JRE Higashi-Gotanda 1-chome Building 7F, 1-24-2
Higashi-Gotanda, Shinagawa-ku, Tokyo
Established: January 15, 2007
Representative: President and CEO Takahashi Takahashi
Capital: 3,674,556,838 yen (including capital reserve, etc.) Business description: Marketing DX business, automobile industry DX business URL: https://nyle.co.jp/
[Inquiries regarding this matter]
Nile Co., Ltd. Marketing DX Business Media Technology Division (Contact: Nakamura)
TEL: 03-6409-6805
E-mail: lasela-media@nyle.co.jp
■ Use of this data
1 The data can be used freely. Please indicate the name “LASELA” as the source of the information.
2 Please place a link to the following URL as the source.
https://nyle.co.jp/lasela/articles/509682859897
3 We do not allow processing or modification of survey result data. 4 If we deem it inappropriate, we may revoke the permission to reprint and request the suspension of posting.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000214.000055900.html


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