Sparty Sparty, which develops personalization × D2C business, Hiromitsu Ota, general manager of Japan L’Oréa l Human Resources Division, appointed as an outside director

Sparty, which develops personalization × D2C business, Hiromitsu Ota, general manager of Japan L’Oréal Human Resources Division, appointed as an outside director
Strengthened relationship following investment as a minority shareholder from L’Oreal Group’s VCF “BOLD”

Sparty Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Yosuke Miyama) is the vice president and personnel headquarters of Japan L’Oréal Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Jean-Pierre Chariton). We would like to inform you that Mr. Hiromitsu Ota, General Manager, was elected as an Outside Director and assumed office on September 30, 2022 (Friday).
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Since its founding in July 2017, Sparty has developed a D2C brand centered on personalization with the mission of “creating a sexy era” based on the desire to “value the individuality of each person”. I’m here. We are developing three main brands: personalized hair care “MEDULLA”, personalized skin care “HOTARU PERSONALIZED”, and personalized body makeup “Waitless”, and the cumulative number of members is over 500,000 * 1.
*1: Cumulative number of Sparty3 brands/as of February 2022
Until now, mass production and mass consumption led to the “mass era” in which everyone chose the “same thing.” After that, with the spread of the Internet, everyone chose the “brand era” based on their “reputation.” The trend of “personalization era”, where anyone can easily “make their own”, is gaining momentum internationally. Sparty is a service that fuses the real and the digital to support daily care while sharing worries rather than presenting answers to the universal problem of “it is difficult to find something that matches oneself.” We will transform existing industries by providing them.
In order to realize the above, in May 2022, the corporate venture capital fund BOLD (Business Opportunities for L’Oreal Development) of the L’Oreal Group (headquartered in Paris) will undertake a
third-party allotment *2 did. With this appointment as an outside director, we will strengthen cooperation between the two companies and build an even better customer experience.
*2: Click here for the press release on this matter
Mr. Hiromitsu Ota, Executive Vice President and General Manager of Human Resources, Japan L’Oréal
Started his career at a financial institution in 1997, changed his career to a personnel position at a foreign healthcare company in 2002, and after obtaining an MBA at London Business School (LBS), he became a personnel manager at a foreign manufacturer. successively. Incumbent since February 2019.
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■ Company Profile
Company name: Sparty Co., Ltd.
Location: Ebisu Business Tower 4F, 1-19-19 Ebisu, Shibuya-ku, Tokyo 150-0013 Representative: Yosuke Miyama, Representative Director
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