Started selling “Megurushika Play Wallet”, a minimalistic one-of-a-kind item using wild deerskin

Started selling “Megurushika Play Wallet”, a minimalistic
one-of-a-kind item using wild deerskin

Yamap Co., Ltd. (Fukuoka City, CEO Yoshihiko Haruyama, hereinafter referred to as Yamap), whose theme is “Joy of connecting with the earth,” has launched “Meguru Shika Play Wallet,” a jointly developed product with “MINIMALIGHT.” have started.
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Deerskin is soft and supple to the touch. It is light and easy to use and has a simple design.
YAMAP Bespoke Meguru Shika Play Wallet: MINIMALIGHT, an outdoor brand that creates functional, unique, and UL (ultralight) items based on the concept of “bringing out the maximum lightness and ease of use from the minimum elements,” has been working on deer waste after hunting. This is a new product made from leather. Although it has a compact card-sized form, it is functional enough to hold bills, coins, and cards. increase.
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Scratches and stains that are different for each point. You can enjoy the depth unique to non-uniform products engraved with living proof Wild deer leather has a moist feel and is easy to fit in the hand, and the more you use it, the more you will feel the texture.
“Meguru Shika Play Wallet” is a new product of the “Meguru Shika” project that utilizes deer skins discarded after hunting. It was born from the endorsement of MINIMALIGHT, who had a serious awareness of animal damage, such as deer feeding damage, which has become a serious problem in recent years.
“Changes in wild animals and animals due to excessive use of nature are leading to imbalances in ecosystems.” I’m here.
Meguru Shika | Leather accessories for those of us who live in the city and play in the mountains.
Product Summary
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Name: YAMAP Bespoke Meguru Shika Play Wallet
Material: Deerskin
Weight: 38g
Price: 14,300 yen (tax included)
Size: about 6.5cm x 9.5cm
Color: Black
URL: Related article
A deer problem is a mountain problem!? A practice starting with deer leather products
Bringing UL closer to you. “Minimalist” mountain tools created from the perspective of a product designer
An app that makes mountaineering fun and safe, even in mountains where radio waves do not reach. It is Japan’s largest mountain climbing and outdoor platform that allows you to record your mountain trails and photos as activity records, use it to collect mountain information, and interact with mountaineering enthusiasts all over the country. Cumulative total of 3.3 million downloads exceeded in September 2022. URL:
Yamap Co., Ltd. Company Profile
Company name Yamap Co., Ltd.
Head office location Hakata AG Building 6F, 3-23-20 Hakata Ekimae, Hakata-ku, Fukuoka City
Capital (including capital reserve) 100 million yen
Business summary
1. Operation of YAMAP, a web service and smartphone app for
mountaineering and outdoor activities
2. Operation of YAMAP STORE, a select online store for mountaineering and outdoor goods
3. Operation of YAMAP MAGAZINE, a media that creates future
mountaineering culture
4. Sale of mountaineering insurance “YAMAP mountaineering insurance” that can be applied from a smartphone
5. Content development, consulting, promotion, etc. utilizing mountains and nature

Details about this release:


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