Svenson Co., Ltd. A campaign will be held to commemorate the 16th anniversary of the birth of the scalp-friend ly gray hair dye treatment “Refine” that does not damage the hair with hair color.

Svenson Co., Ltd.
A campaign to commemorate the 16th anniversary of the birth of a scalp-friendly gray hair dye treatment “Refine” that does not damage hair with hair color
“Refine Head Spa Treatment Color” has been renewed with a new ingredient “Chaga”!

Svenson Group’s Svenson Co., Ltd. (Headquarters: Minato-ku, Tokyo, President Yoshinori Kodama) Cosmetics Marketing Division’s hair care product brand “Refine” celebrated its 16th anniversary in November 2022. We will hold a campaign.
“Refine” was born from the desire to provide hair color that does not damage hair and can be used with peace of mind.
This time, we will hold a campaign to commemorate the 16th anniversary of Refine. Up to 1,600 yen worth of coupons, such as a point gift for those who have posted a review or answered a quiz on a special page, and a 1,000 yen coupon gift for 3,500 people who use regular courses and register for e-mail magazines. & An event to win points will be held at the official online store.
Campaign overview: Refine’s flagship product, which underwent a major renewal last year, is the industry’s first gray hair treatment that combines dyeing, nurturing, and healing. are used by our customers.
Formulated with a new patented ingredient “Chaga” that prepares the scalp environment and leads to beautiful hair. Focusing on the “strength of the skin” that nurtures the hair, adding the effect of “head spa” to the dyeing of gray hair, it is possible to make it firm while dyeing. A gentle gray hair dye treatment that can be used every day, leading to firm hair and clean skin. While taking care of the scalp at the head spa, it will lead to glossy hair while leaving the characteristic of gradually dyeing gray hair.
“Refine” will continue to provide safe and secure hair care products and services that support lustrous, firm and youthful hair and future hair aging.
What is Refine, a hair care specialty store?
“We want to deliver products that our customers can truly trust.” Since its birth in 2006, “Refine” has been developed based on the idea that beautiful hair grows from a healthy scalp. We pursue
prescriptions and develop hair care products. Since its release, Lefine Head Spa Treatment Color, the industry’s first gray hair dye that contains popular scalp care ingredients, has won Monde Selection for 9 consecutive years (*1) and has been ranked No. 1 in the Rakuten Weekly Ranking for 51 consecutive weeks (*2). Did.
It has gained popularity in online sales, and has been sold in stores such as variety shops nationwide since 2013.
Refine Official Online Store:
(*1) 2010-2018 (*2) June 20, 2016-June 11, 2017
What is the Svenson Cosmetics Marketing Division?
Since the launch of the hair care brand “Refine” in 2006, the Cosmetics Marketing Division has been developing products based on the concept of safety and security that can support future hair aging. The main product is the industry’s first gray hair dye “Refine Head Spa Treatment Color” that contains scalp care ingredients, which has been a popular product since its launch. We deliver service.
In addition, in skin care, basic cosmetics for fluctuating skin and sensitive skin W beauty essence undiluted solution with
anti-inflammatory effect “YURAHADA”,
We are developing the eye makeup “MEIQUE” series based on the concept of eye education.
■Company profile
Company name: Svenson Co., Ltd.
Address: 1-12-32 Akasaka, Minato-ku, Tokyo Ark Mori Building 17th Floor PO Box 510
Founded: February 3, 1984
Parent company: Svenson Holdings Co., Ltd. ( Representative: Yoshinori Kodama, President and CEO
Business: Manufacture and sale of wigs for men, hairdressing services Manufacture and sale of wigs for women, hairdressing services and sale of hair care products
Details about this release:


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