Move Co., Ltd.
The first FC store of “Vejiro”, a popular specialty store directly managed by a greengrocer, has opened in Kodaira as the third store! October 4 (Tuesday) FC Higashiyamato store opens
“Vegiro will focus on FC development in the future, and new menus unique to the roadside”
Move Co., Ltd. (Headquarters: Musashino City, Tokyo, Representative Director: Shunsuke Kawai, hereinafter referred to as our company) is Food Supply Co., Ltd. (Headquarters: Ota-ku, Tokyo, Representative Director: Atsushi Takegawa) will open “Vegiro Higashiyamato Store” on October 4, 2022 (Tuesday) as a franchise store of “Meat and Vegetable Stir-fried Vegiro”.
What is Vejiro’s creator, Food Supply?
Food Supply Co., Ltd., which is engaged in the wholesale of vegetables to about 5,000 restaurants mainly in the Kanto region, has set a vision of “creating a new distribution of vegetables” and has built a business model that is not bound by existing systems. We are revolutionizing the logistics industry. The year before last, we started a “drive-thru greengrocer” that sells vegetables that have lost their home due to the corona crisis to general consumers through a contactless sales method. This initiative, which has been rolled out nationwide, has been highly evaluated, and we were the first company to receive the “Food and Drink Award 2020 / Intermediate Distribution / Restaurant Support Business Category” as a company mainly engaged in the fruit and vegetable wholesale business.
Taking advantage of such experience, in December last year, we launched our first restaurant business “Meat and Vegetable Stir-Fry Vegiro” as a real D2C place that connects new producers who are looking after the corona and consumers who are suffering from vegetable shortages. .
■ An unlikely “vegetable stir-fry specialty store” gains support from many demographics
“Vegiro Shibuya Sohonten” opened in Shibuya in December last year and “Vegiro Ikebukuro East Exit Store” opened in Ikebukuro in April this year have received many customers every day since their opening. When the Shibuya store first opened, men accounted for about 90% of the customers, but thanks to word of mouth on social media, women now account for nearly 40% of the customers. increase.
In order to eat plenty of vegetables, we focused on deliciousness and satisfaction. The evolutionary “vegetable stir-fry” with a rich taste with added back oil uses 400g of vegetables, and you can enjoy a day’s worth of vegetables in one plate. “Meat and vegetable stir-fry” with a hearty fried chicken is a dish that is even more satisfying to eat. You can choose from three flavors: soy sauce, ponzu, and miso. Vegetables are free (Mashimashi + 50 yen), and you can choose whether or not you want back oil and the amount. Both set meals come with rice and soup for an additional 100 yen.
The challenge of new food loss with ideas unique to restaurants connected by greengrocers is also popular
Food loss countermeasures have been attracting attention in Japan in recent years, but it is said that business-related food loss accounts for the majority of the annual food loss of about 5.7 million tons. Among them, we have developed a topping that is very compatible with Vegiro’s stir-fried meat and vegetables, utilizing the part of vegetables that are generally discarded without being used in the process of processing and cooking vegetables. The Ikebukuro East Exit store’s limited topping is coleslaw made with cabbage cores. By creating new value for vegetables, we will contribute not only to food loss but also to improving the value of each vegetable.
By continuing to actively engage in such initiatives in the future, we aim to develop restaurants that contribute to reducing food loss. [Image 2
[Menu introduction (main products)]
Stir-fried meat and vegetables: from 780 yen
Deep-fried gyoza dumplings 250 yen (3 pieces)
Chive fried rice 680 yen (additional 200 yen with meat)
Egg fried rice 580 yen (+200 yen with meat)
[About move Co., Ltd.]
We are a restaurant franchise company in the Tama, Saitama, and Kanagawa areas, based on the philosophy of “conveying and nurturing valuable things with sincerity to the world.”
It operates miso ramen specialty store “Tadokoro Shoten”, bakery cafe “Espresso D Works”, and popular yakiniku restaurant “Yakiniku Hormone Takeda”.
Move Co., Ltd.
2-2-132F, Kichijoji Higashimachi, Musashino City, Tokyo Representative Director Shunsuke Kawai
[About Food Supply Co., Ltd.]
Using the keyword “YASAI LIFE LINE” as its philosophy, the company is defined as “vegetable distribution” and “a company that creates a vegetable lifeline”.
With distribution centers in Tokyo and Chiba, we continue to build new models such as “drive-thru greengrocer” and “meat and vegetable stir-fry Vegiro” as a “company that creates new distribution” rather than “a company that operates a distribution business”. ing. In 2020, he won the “Food Service Award 2020 / Intermediate
Distribution / Food Service Support Business Category”.
[Inquiries from the press regarding this matter]
Food Supply Co., Ltd.
Public Relations: Noboru Mukai
Phone: 080-7422-1635 (direct)
Phone: 03-3790-8083 (representative)
Email address: email@example.com
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