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The scent is engraved on me. Japan’s largest fragrance festival “Salon de Parfum 2022” held at Isetan Shinjuku

Isetan Mitsukoshi Holdings Ltd.
The scent is engraved on me. Japan’s largest fragrance festival “Salon de Parfum 2022” held at Isetan Shinjuku
More than 40 brands of fragrance items, including brands that landed in Japan for the first time.

The Isetan Shinjuku store will hold the largest fragrance festival in Japan, “Salon de Parfum” this year. We have a large number of fragrances in both the main building and the men’s building, and we propose a memorable encounter with a memorial perfume.
■ Main Building: October 20th (Thursday) to October 24th (Monday), 2022, Main Building 6F Exhibition Hall
■ Men’s Building: October 19th (Wednesday) to November 1st (Tuesday), 2022 Men’s Building 1st Floor Promotion/1st Floor Cosmetics [Image 1

Main Building 6F Exhibition Hall
The main building will celebrate its 10th anniversary. This year, for the first time in three years, the 6th floor exhibition hall of the main building will have a lineup of more than 40 brands, and we will offer various benefits such as events and seminars related to scents and fragrances, as well as fragrance consultations.
[Featured brands]
[Image 2

-Maison Crivelli- [Japan’s first landing brand]
A brand born in France in 2018 based on one belief of Mr. Thibaut Crivelli, “The creation of fragrance is born from experience.” Mr. Crivelli is passionate about creating scents that have never existed before, embodying his own experiences that he felt while stretching the most memorable scenes and sensibilities.
[Image 3

-Boudica The Victorious- [Isetan Shinjuku first appearance brand] A luxury fragrance brand founded in the UK in 2008 and loved by many VIPs around the world. Butika is named after an ancient Celtic (British at the time) queen who is said to have existed. A range of luxury fragrances inspired by the beauty, strength and nobility of Boutika.
[Special item]
[Image 4

-Jo Malone London-Travel Candle Trio and Lantern ¥16,390 (60g x 3) Introducing a travel candle and lantern set that creates an attractive space. Pine & Eucalyptus, Lime Basil & Mandarin, English Pear & Freesia. It is also recommended as a gift for your loved ones. [Image 5

-Caron-Poivre Sacre Eau de Parfum 18,700 yen (30mL)
“Poivre Sacre Eau de Parfum”, which won the “Best Niche Fragrance Award 2022” at “THE FRAGRANCE FOUNDATION France” this year, is now available at Salon de Parfum. A warm, waxy, mysterious and
contemporary scent that combines black pepper and frankincense. [Image 6

-Koshi-Kiresa Eau de Parfum plein de sourires 18,700 yen (50mL) Eau de parfum made with the desire to “be close to your daily life and add color to your everyday life.” With the theme of a destined encounter, we will deliver a moment that will satisfy your heart with a refreshing scent of floral fruity base. Please also pay attention to the cosmetic box with the Salon de Parfum 2022 logo.
We will hold a number of stages, events, seminars and consultations by scent specialists.
[Image 7

-Couven des Minimes-Discovery of SIGNATURE
Date: October 20th (Thursday) 4:00pm-, October 22nd (Saturday) 10:30am- Jean-Claude Elena, who has been active in the French fragrance world for more than 50 years, is the Olfactive Director of the brand – Couven des Minimes. Introducing the creation story of the “Signature” series, which is working on its own perfume.
[Image 8

Help with fragrance selection by a fragrance specialist
Date: October 24 (Monday) 10:30 a.m., 1:00 p.m., 2:30 p.m., 4:00 p.m. For customers who want to know which fragrances they like or who want to discover new fragrances, fragrance specialists will help customers choose fragrances that go beyond the boundaries of brands according to their individual preferences. I will.
*Please check the special site for details on how to participate in the event and seminar.
※Only person having MI card can make a reservation beforehand.
Men’s building 1st floor promotion, 1st floor cosmetics
[Image 9

At the Men’s Building venue, there are more than 300 fragrances from about 20 brands, including 3 brands that are opening for the first time in Isetan Shinjuku. In addition to preparing pre-sale products and special items, some brands will provide fragrance consulting by invited guests.

[Featured brands]
[Image 10

-Nineteen-Sixty-Nine- [Isetan Shinjuku first brand]
Created by Swedish artist Johann Bergerin, this cosmetic brand has been deployed in 22 countries since its launch in 2017 at colette in Paris. The numbers in the brand name symbolize the counterculture movement of the 1960s and 1970s, which created a new era that was not bound by conventional conventions, as represented by 1969.
[Image 12

-Bailao-[Isetan Shinjuku first appearance brand]
A well-being brand founded in London in 2021 by fashion consultant turned healer Yasmin Sewell. Each eau de parfum in the brand’s collection includes a special Herkimer diamond, selected by Energist Louise Mita.
[Image 13

-Down Perfume-“SMELL&TELL” Personal Consultation
Dates: October 28th (Friday) and 29th (Saturday)
Venue: Men’s building 1st floor Cosmetics
Yoshiko Anne, the brand director and scent stylist, will select fragrances that suit each skin type. *Reservation required
*For details on how to make reservations for events and seminars, please check the website below.
Overview of “Salon de Parfum 2022”
[Main Building]
Special invitation date for MI Card members: Wednesday, October 19, 2022 [10:00 am to 8:00 pm]
Special invitation date for Isetan Mitsukoshi app members: Wednesday, October 19, 2022 [2:00 pm to 8:00 pm]
General session: October 20th (Thursday) to October 24th (Monday), 2022 [Ends at 6:00 pm on the last day]
Venue: Isetan Shinjuku Store Main Building 6F Exhibition Hall
[Men’s Building]
Date: October 19th (Wednesday) to November 1st (Tuesday), 2022 Venue: Isetan Shinjuku Men’s Building 1F Promotion/1F Cosmetics Isetan Shinjuku store
Business hours: 10:00 am to 8:00 pm
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111 Main representative
*All prices include tax.
* Special items will end as soon as they are all gone.
*The contents of the event may be changed or canceled due to circumstances. Please note.

Details about this release:

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