The shochu brand "SHOCHU X" will be collaborating with the Japanese and Western liquor section at the Shibuya Tokyu Food Show "Food Show Festival" for a limited time from November 3rd (Thursday / holiday) to 16th (Wednesday)! Host a tasting event.

SHOCHU X Co., Ltd.
The shochu brand “SHOCHU X” will be collaborating with the Japanese and Western liquor section at the Shibuya Tokyu Food Show “Food Show Festival” for a limited time from November 3rd (Thursday / holiday) to 16th (Wednesday)! Host a tasting event.

SHOCHU X Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Keisuke Hashimoto), which operates the shochu brand “SHOCHU X”, will open Shibuya Tokyu Food from November 3 (Thursday / holiday) to November 16 (Wednesday). We will be
collaborating with the Japanese and Western liquor section for a limited time at the show “Food Show Festival”. During the period, we are planning various projects such as a tasting event, a lottery, an original glass gift, and an SNS campaign.
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So far, SHOCHU X has released 6 products. Most recently, the representative Hashimoto carefully selected or blended unblended whiskeys from selected sake breweries throughout Kyushu, and pursued the possibility of shochu commercialized only with unblended spirits, which is comparable to brown spirits in the world. We have newly released limited quantities of NK Mugi 025 and French Oak Reserved (NK Mugi 759) as the “Japanese Dark Spirits series”.
At SHOCHU X, as one of the new challenges to realize the concept “TRANSFORM SHOCHU” and pursue the possibilities of shochu, from November 3rd (Thursday / holiday) to November 16th (Wednesday) We have realized a limited-time collaboration with the Japanese and Western liquor section at the Shibuya Tokyu Food Show “Food Show Festival”. During the period, SHOCHU X representative Hashimoto will come to the store and plan various projects such as a paid tasting event that directly conveys the concept and charm of SHOCHU X, and an original glass gift campaign. In addition, on November 1st (Tuesday), the day of shochu, we will invite 5 people to the SHOCHU X tasting seminar for free by lottery only for members of the mail magazine at the Shibuya Tokyu Food Show Japanese and Western Liquor Section, and SHOCHU X Luxury experience a different world. (Recruitment closed)
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(Shibuya Tokyu Food Show 1. Shibuya Mark City Basement 1st floor Japanese and Western liquor sales floor image)
■ Paid tasting event
SHOCHU X representative Hashimoto will offer a paid tasting at the self-tasting machine “Eno Round” in the Shibuya Tokyu Food Show Japanese and Western liquor section from November 3rd (Thursday / holiday) to 6th (Sunday) during the event period. We will directly convey the concept and appeal of SHOCHU X to customers who use the tasting.
SHOCHU X representative Hashimoto visiting hours
Thursday, November 3, 15:00-18:00
Friday, November 4, 16:00-20:00
November 5th (Sat) 15:00-20:00
November 6th (Sun) 15:00-18:00
■ Original glass gift campaign
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From November 3rd (Thursday/holiday) to November 6th (Sunday), after tasting SHOCHU X at the store, 5 people who answered the questionnaire will be given an original glass by lottery. .
■ Tasting gift campaign
From November 3rd (Thursday / holiday) to November 6th (Sunday), the “Follow & Retweet Gift Campaign” will be held on the official Twitter of Shibuya Tokyu Food Show. After following @TOKYU_DEPT_ty, 20 people who retweet the target post during the period will be given a free tasting of SHOCHU X by lottery.
■ Tasting event
November 1 (Tue) *Shochu Day 17:00-18:00
Only members of the e-mail newsletter at the Shibuya Tokyu Food Show Japanese and Western Liquor Section will be selected by lottery to invite 5 people to a tasting seminar for free and experience the world of SHOCHU X. (Recruitment closed)
Product line-up
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NK Mugi 025 *Limited quantity
Bottling in single cask
This NK Mugi 025, which was released on September 20th as the first in the “Japanese Dark Spirits series” and sold out in just 6 minutes, was aged in third-fill American oak barrels. Spirits also have a color limit, but even after 25 years, barrel-aged undiluted whiskeys that can be commercialized in a single cask below this limit are becoming quite rare.
Delicate and bewitching taste
Sweet and rich, you can fully feel the aroma / taste that can only be produced by long-term aging. It has an elegant fragrance, sweet like honey and a touch of fruit such as melon. This is a bottle with condensed sexiness due to aging.
Capacity/price: 500ml/18,500 yen (tax included)
URL: https://www.shochu-x.jp/products/nk-mugi025
What is SHOCHU X?
SHOCHU X, a brand that continues to challenge the creation of new shochu while preserving the goodness of traditional Japanese shochu. We will realize “TRANSFORM SHOCHU” with sake breweries with unique manufacturing technology nationwide and original product concept. Company Profile
SHOCHU X Co., Ltd.
URL: https://www.shochu-x.jp/
Established: April 2020
Representative Director and President: Keisuke Hashimoto
Location: 2-6-11-304 Daimyo, Fukuoka City, Fukuoka Prefecture 810-0003 Official online shop: https://www.shochu-x.jp/
Official Instagram: https://www.instagram.com/shochu_x/
Official LINE: https://lin.ee/cjQcXdj
Inquiries regarding this matter
2-6-11-304 Daimyo, Fukuoka City, Fukuoka Prefecture 810-0041 E-MAIL: info@shochu-x.jp
Person in charge: Doman