Mintegral International Limited
Top 3 in the world! Mobvista Subsidiary Mintegral Named Top 3 Global Ad Networks in AppsFlyer Performance Index
Programmatic advertising platform Mintegral has announced that it has been ranked as one of the top three media sources in the world, following Google and Meta, in the AppsFlyer Performance Index 15th edition.
Mintegral, a Mobvista subsidiary and programmatic advertising platform, has announced that it has been ranked as the top three media sources in the world, behind Google and Meta, in the AppsFlyer Performance Index 15th Edition. Additionally, Mintegral was featured in the SKAN Index for the first time, ranking in the top five. [Image 1
About AppsFlyer’s Performance Index
It provides mobile marketers with key insights into the world’s top media sources by traffic volume and quality across app categories such as Android and iOS, geography, games, entertainment and utilities. The index analyzes over 27 billion apps installed across 19,000 mobile apps. Covering the first half of 2022, the Index highlights some of the challenges presented to the industry, including the impact of Apple’s privacy update and shrinking marketing budgets due to the global economic downturn.
Representation of Mintegral
Despite the global recession, Mintegral continued its unprecedented growth, highlighted by being listed in the SKAN Index for the first time and entering the top five, with growth across all categories. increase.
Global retention ranking
Mintegral continues to be the world’s top media source in terms of retention index, rising to #3 globally for both non-games and games on Android and iOS.
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The Retention Index shows the quality of media source traffic, and we maintain particularly strong numbers in gaming categories such as hyper-casual, casual, and midcore.
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Mintegral is well-known for its hyper-casual, and Index ranks in the top three globally for both power and volume, with 48 placements across all continents.
In mid-core games, Android is the #1 player in Latin America, Eastern/Western Europe, China, and the Middle East. Mid-core products also performed well in North America, taking second place in both OSs. SKAN Index Ranking
The SKAN Index was introduced after the release of Apple’s App Tracking Transparency (ATT) framework and is of paramount importance to marketers analyzing which media sources are performing well under Apple’s SKAdNetwork.
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Mintegral is proud to announce that it has entered the SKAN Index for the first time, ranking in the top 5 for in-app ads across the gaming category, top 6 for hyper-casual in-app ads and top 10 for
hyper-casual in-app purchases. .
Mobvista CPO Erick Fang talks
Mintegral has remained committed to our mission of providing sustainable growth to our app partners. Being a top 3 media source in the AppsFlyer Performance Index highlights the significant innovation and value we bring to the mobile ecosystem.
Special site: https://www.mintegral.com/jp/blog/35082
About Mintegral
Mintegral is a mobile advertising platform that provides user acquisition, monetization and creative solutions for mobile
advertisers and publishers worldwide. Mintegral contributes to global growth through innovative products such as SSPs, DSPs, DMPs, ad exchanges, advertiser self-service platforms and creative automation platforms. (https://www.mintegral.com/jp)
About parent company Mobvista
Founded in Guangzhou, China in 2013, Mobvista has been listed on the main board of the Hong Kong Stock Exchange (01860.HK) since December 2018, currently employs over 1,000 people and has offices in 17 cities around the world. is set up. (https://www.mobvista.com/en/)
Representative: Clement Cao, President and CEO
Capital: RMB 372,644,072
Japan branch office location: 1-18 Ageba-cho, Shinjuku-ku, Tokyo 162-0824 Iidabashi Building 7F
Business description: Internet advertising business, media business Contact: pr@mobvista.com
Details about this release:
https://prtimes.jp/main/html/rd/p/000000020.000056275.html